Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1284
Book Description
Advertising & Selling
Author: Advertising and Selling
Author: Marketing/communications
Author: Media Promotion & Marketing for Broadcasting, Cable & the Internet
Author: Susan Tyler EastmanPublisher: Taylor & Francis
ISBN: 1136024816
Category : Language Arts & Disciplines
Languages : en
Pages : 352
Book Description
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
The Dartnell Advertiser's Guide and Advertising Year Book
Author: Ski
Author: Ski
Author: Making Bourbon
Author: Karl RaitzPublisher: University Press of Kentucky
ISBN: 0813178770
Category : History
Languages : en
Pages : 657
Book Description
While other industries chase after the new and improved, bourbon makers celebrate traditions that hearken back to an authentic frontier craft. Distillers enshrine local history in their branding and time-tested recipes, and rightfully so. Kentucky's unique geography shaped the whiskeys its settlers produced, and for more than two centuries, distilling bourbon fundamentally altered every aspect of Kentucky's landscape and culture. Making Bourbon: A Geographical History of Distilling in Nineteenth-Century Kentucky illuminates how the specific geography, culture, and ecology of the Bluegrass converged and gave birth to Kentucky's favorite barrel-aged whiskey. Expanding on his fall 2019 release Bourbon's Backroads, Karl Raitz delivers a more nuanced discussion of bourbon's evolution by contrasting the fates of two distilleries in Scott and Nelson Counties. In the nineteenth century, distilling changed from an artisanal craft practiced by farmers and millers to a large-scale mechanized industry. The resulting infrastructure—farms, mills, turnpikes, railroads, steamboats, lumberyards, and cooperage shops—left its permanent mark on the land and traditions of the commonwealth. Today, multinational brands emphasize and even construct this local heritage. This unique interdisciplinary study uncovers the complex history poured into every glass of bourbon.
Battery AD-X2
Author: United States. Congress. Senate. Committee on Small BusinessPublisher:
ISBN:
Category : Storage batteries
Languages : en
Pages : 792
Book Description
Examines impact of National Bureau of Standards testing practices on efforts by Pioneers, Inc. to market AD-X2, an additive claimed to extend electrical battery life.
Author: