Author: Mark Mathis Publisher: Purdue University Press ISBN: 9781557533975 Category : Business & Economics Languages : en Pages : 308
Book Description
Annotation In Feeding the Media Beast former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, Feeding the Media Beast explains how to deal with journalists in a systematic way from the newsperson's point of view. Feeding the Media Beast establishes 12 rules that cover everything any PR person ever needs to know.
Author: Mark Mathis Publisher: Purdue University Press ISBN: 9781557532473 Category : Business & Economics Languages : en Pages : 312
Book Description
This work addresses a fundamental need of all CEO's, marketing directors, politicians and other leaders: "How can I safely harness the power of the news media to send my message to the public?". It provides the answer to this question through a powerful methodology that demystifies the media process.
Author: Michael D. Trotter Publisher: Purdue University Press ISBN: 9781557532596 Category : Business & Economics Languages : en Pages : 100
Book Description
This is a support pack for supervisor's in call centres. Using a ""workbook"" format, its goal is to offer suggestions on how to solve the most frequently encountered problems for this group. It is based on research with 70 call/contact centre supervisors.
Author: Marilyn W. Thompson Publisher: Macmillan Reference USA ISBN: Category : Political Science Languages : en Pages : 370
Book Description
Here's the inside story of Reagan's Teapot Dome scandal. Author Thompson discloses how a small machine shop through bribery, fraud, and racketeering, landed over a half billion dollars in government contracts. Photographs.
Author: Thomas Schillemans Publisher: Policy Press ISBN: 1447341430 Category : Political Science Languages : en Pages : 204
Book Description
First published as a special issue of Policy & Politics, this updated volume explores the intersections between governance and media in western democracies, which have undergone profound recent changes. Many governmental powers have been shifted toward a host of network parties such as NGOs, state enterprises, international organizations, autonomous agencies, and local governments. Governments have developed complex networks for service delivery and they have a strategic interest in the news media as an arena where their interests can be served and threatened. How do the media relate to and report on complex systems of government? How do the various governance actors respond to the media and what are the effects on their policies? This book considers the impact of media-related factors on governance, policy, public accountability and the attribution of blame for failures.
Author: Tim Gordon Publisher: ISBN: 9781467502849 Category : Reporters and reporting Languages : en Pages : 270
Book Description
In your hands is the harvest of fifty years experience in local TV news. Throughout the book, we talk about stories, how to do them and what to avoid. We discuss the new direction of local TV news and the new economics of big media corporations. Together they are creating an undertow sweeping away longer format stories, the public education function local TV news once provided and a lot of risk taking in the stories we cover. What remains is a news landscape dominated by stories that generate ratings, can be turned quickly and provocatively teased. We dedicate this book to our colleagues wherever they are. There's a lot to be learned in common experience. We offer ours here, good and bad. Journalism students interested in the workaday world of TV reporters and photojournalists will find a kind of internship here and more than a few tips for successful class projects. With a sense of humor and journalist's search for the truth, we cast an unflinching eye on our profession. So, if you don't mind getting your hands dirty pulling cable, and can handle a little feedback in your ear, please turn this book over.
Author: Dr. Robert C. Worstell Publisher: Lulu.com ISBN: 1387571079 Category : Art Languages : en Pages : 158
Book Description
Want to Quit Sacrificing Your Book Income? Would you like to start making a decent living from your writing instead? This is the story of how any author can get their life back. Just stop ""Feeding the Beast."" The one that has been consuming their livelihood, novel by novel. As our story begins: The great beast Zon has been playing favorites again. It's preying on naïve and innocent writers. The ones who dare enter its chamber with offerings of their works. With a single withering glance, a rapid pounce, the gnashing of teeth, your author-dream is dead. The hope of a livable passive income from vast numbers of readers buying your masterpiece is spit out. It joins the massive, growing bone pile at the beast's feet. There is a way to avoid this, to publish your book regardless of Zon or other publishing beasts that require feeding. Are you up for the challenge? Get Your Copy Now.
Author: Ian Murray Publisher: Luath Press Ltd ISBN: 1912387697 Category : Sports & Recreation Languages : en Pages : 352
Book Description
Imagine if your club, the love of your life, was about to play its last ever game. The club you've cheered on as a child, which your family has supported for generations, whose colours you have dressed in every Saturday. How would you feel? This is his story of Heart of Midlothian, Edinburgh's oldest football club, and the 8,000 heroic fans (or Jambos, as they're affectionately known), who donated their own money to help rescue 'the boys in maroon'. Former Chair of the Foundation of Hearts Ian Murray here chronicles the unprecedented story of the turmoil and uncertainty that the club battled in the fight against liquidation. This book honours Hearts fans and their sheer determination to rescue their beloved club from the brink of extinction and raise it back up to the top of Scottish football. This is our story, this is our song...
Author: Damian Ryan Publisher: Kogan Page Publishers ISBN: 1789666023 Category : Business & Economics Languages : en Pages : 449
Book Description
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
Author: Mark Mathis
Author: Mark Mathis
Author: Michael D. Trotter
Author: Marilyn W. Thompson
Author: Thomas Schillemans
Author: Tim Gordon
Author: Dr. Robert C. Worstell
Author: Ian Murray
Author: Mark Mathis
Author: Damian Ryan