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Author: Benji Rabhan Publisher: John Wiley & Sons ISBN: 1118759702 Category : Business & Economics Languages : en Pages : 242
Book Description
A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.
Author: Moshe R. Heller Publisher: Springer Science & Business Media ISBN: 364284586X Category : Technology & Engineering Languages : en Pages : 248
Book Description
Welcome to Bavaria - Germany - to the THIRD EUROPEAN CARS/TRUCKS SIMULATION SYMPOSIUM. That Schliersee traditional workshop-type meeting is a follow-up to the first and the second symposia which took place in May 1984 and May 1989 respectively. The objective of gathering together is to cover most of the aspects of Automotive Mathematical Modelling and Simulation in theory and practice to promote the exchange of knowledge and experience between different national and international research groups in that field, taking into consideration that every seventh German employee is related to the automotive industry. This effect is also in power at least with the traditional Detroit (U.S.A.) Automotive Industries and the growing up Japanease as well. Futhermore, there is to strenghten the international contact between developers and users of modelling and simulation techniques considering the "new world order" started in 1991 with no borders between West and East affected by the Golf-War and followed up by the "open" European Community borders of 1992. VI The traditional International Conference jointly promoted by ASIMUTH - Applied Simulation Technology and some other members of the Society of Computer Simulaton created an interest to publish new projects including their results. A large number of contributed papers has been strictly examined and selected by the editorial commitee to guarantee a high international technical standard.