Author: Arthur A. WintersPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 152
Book Description
Fashion Sales Promotion Handbook
Author: Arthur A. WintersPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 152
Book Description
Fashion Sales Promotion Handbook
Author: Arthur A. WintersPublisher:
ISBN:
Category : Selling
Languages : en
Pages : 128
Book Description
Fashion Sales and Promotion Handbook
Author: Arthur A. WintersPublisher:
ISBN:
Category : Fashion
Languages : en
Pages : 128
Book Description
The Fashion Business Manual
Author: FashionaryPublisher: Fashionary
ISBN: 9789887710974
Category : Business & Economics
Languages : en
Pages : 0
Book Description
The Fashion Business Manual is everything you need to start building your fashion brand. It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy-to-read visual format - making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry.
Fashion advertising and promotion
Author: Arthur A. WintersPublisher:
ISBN: 9780870052149
Category : Advertising
Languages : en
Pages : 79
Book Description
Fashion Sales Promotion
Author: Pamela M. PhillipsPublisher: Pearson College Division
ISBN: 9780133627992
Category : Business & Economics
Languages : en
Pages : 225
Book Description
In this Second Edition, Phillips attempts to—(1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together—all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.
Fashion Sales Promotion
Author: Pamela M. PhillipsPublisher: Prentice Hall
ISBN: 9780133067880
Category : Advertising
Languages : en
Pages : 223
Book Description
In this Second Edition, Phillips attempts to& -- (1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together& -- all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.
Promoting Fashion
Author: Barbara GrahamPublisher: Laurence King Publishing
ISBN: 1529429943
Category : Business & Economics
Languages : en
Pages : 388
Book Description
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.
Fashion Marketing
Author: Mike EaseyPublisher: John Wiley & Sons
ISBN: 9781444309560
Category : Business & Economics
Languages : en
Pages : 280
Book Description
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
The Sales Promotion Handbook
Author: John Cameron AspleyPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 1110
Book Description