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Author: Pamela M. Phillips Publisher: Pearson College Division ISBN: 9780133627992 Category : Business & Economics Languages : en Pages : 225
Book Description
In this Second Edition, Phillips attempts to—(1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together—all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.
Author: Pamela M. Phillips Publisher: Pearson College Division ISBN: 9780133627992 Category : Business & Economics Languages : en Pages : 225
Book Description
In this Second Edition, Phillips attempts to—(1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together—all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.
Author: Mrs. K. Prabha Kumari Mrs. D. Anita Rachel Publisher: Abhishek Publications ISBN: 8182476682 Category : Antiques & Collectibles Languages : en Pages : 251
Book Description
The term globalization has brought huge competition in all industries specifically in the Fashion Industry of textiles and Apparel Industry & more textile materials are used in all place, especially in Fashion sectors of Apparel Industry. The term Fashion and its Business is becoming more competitive and the customers expect higher Quality for fewer prices to survive and perform in this business scenario, companies and Fashion Industry have to reduce the costs through various ways to sale their product in the market. Fashion incorporates all features of the business procedures that include design, manufacturing, distribution, financial, customer services and sales. By take part business procedures and individuals anywhere in your company, you can get pleasure from more well-organized work flow and enhanced productivity. Fashion assists business procedure flow more effortlessly and enhances the competence of fulfillment procedure. It leads to concentrated inventory. Ultimately, it lessens the overall business cost. This book will be good guides to do effective and efficient to know the types of home textile materials that are present in a day-to-day Fashion life style & for the Fashion textile organizations. The term "FASHION BUSINESS" describes the process and activities undertaken by Fashion Forecasters. Fashion Business is a distinct factor of textile production contributes to the economic development of a style with latest trends.
Author: Don E. Schultz Publisher: N T C Business Books ISBN: 9780844233666 Category : Sales promotion Languages : en Pages : 197
Book Description
Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.
Author: Barbara Graham Publisher: Hachette UK ISBN: 1529429943 Category : Business & Economics Languages : en Pages : 389
Book Description
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.
Author: Julian Cummins Publisher: Kogan Page Publishers ISBN: 9780749438647 Category : Business & Economics Languages : en Pages : 282
Book Description
This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.
Author: Harriet Posner Publisher: Laurence King Publishing ISBN: 178067807X Category : Design Languages : en Pages : 473
Book Description
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Author: Steve Ogden-Barnes Publisher: Business Expert Press ISBN: 163157048X Category : Business & Economics Languages : en Pages : 197
Book Description
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.
Author: Pamela M. Phillips
Author: Pamela M. Phillips
Author: Mrs. K. Prabha Kumari Mrs. D. Anita Rachel 
Author: Don E. Schultz
Author: Barbara Graham
Author: Julian Cummins
Author: Harry Simmons
Author: Harriet Posner
Author: United States. Small Business Administration
Author: Harry Spitzer
Author: Steve Ogden-Barnes