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Author: Tom Copeland Publisher: Redleaf Press ISBN: 1605542059 Category : Business & Economics Languages : en Pages : 216
Book Description
Filled with information to effectively market a family child care program and maximize enrollment and income, Family Child Care Marketing Guide provides dozens of marketing tips and inexpensive ideas. This second edition includes two new chapters detailing the use of technology and social media as marketing tools.
Author: Tom Copeland Publisher: Redleaf Press ISBN: 1605542059 Category : Business & Economics Languages : en Pages : 216
Book Description
Filled with information to effectively market a family child care program and maximize enrollment and income, Family Child Care Marketing Guide provides dozens of marketing tips and inexpensive ideas. This second edition includes two new chapters detailing the use of technology and social media as marketing tools.
Author: Kris Murray Publisher: Redleaf Press ISBN: 1605541702 Category : Business & Economics Languages : en Pages : 253
Book Description
Built around the four pillars of marketing—metrics, market, message, and media—this comprehensive resource is filled with guidance and advice from an experienced child care business coach and marketing consultant. The Ultimate Child Care Marketing Guide helps child care center directors and family child care owners manage and grow their child care business, find and retain the best customers, and keep their program fully enrolled. Filled with tools, exercises, and case studies, this resource will help early childhood professionals create a marketing plan, analyze strategies, improve customer and staff retention, and more.
Author: Tom Copeland Publisher: ISBN: 9781884834752 Category : Child care services Languages : en Pages : 0
Book Description
Because family child care providers operate out of private homes and are largely invisible to parents, they are faced with a special challenge when they try to market their programs. Based on the premise that there is no contradiction between offering a high-quality home-based child care program and marketing it as a business, this book focuses on family child care marketing or procedures for communicating the benefits of the program to parents who might use it. Directed toward both new providers and experienced professionals, this book teaches the basics of marketing to help maximize enrollment and income. The book discusses ways to market to prospective clients, including home appearance, handling phone calls and interviews, and offering special services. The guide also describes marketing to current clients, including communicating procedures, the use of a finder's fee, videotapes, and evaluations. The book presents both low-cost and high-cost ideas for marketing a program, ranging from Web sites, children's t-shirts, and an alumni magazine, to paid advertising. The book then identifies the key organizations to approach to assist with marketing, such as child care resource and referral agencies, community organizations, and child care regulators, and discusses how to set rates. It also offers suggestions for competing with a new child care center and with unregulated providers. Finally, the book offers ideas for evaluating the marketing plan. Samples of forms and checklists are appended. (KB)
Author: Patricia C. Gallagher Publisher: Mosby ISBN: 9780943135083 Category : Day care centers Languages : en Pages : 0
Book Description
This step-by-step guide to some of the difficult issues that surround the establishment of a home-based child-care business--including licensing, insurance, and zoning--explains how to develop clientele, increase business through advertising and promotion, daily activities, where to obtain free supplies, and more.
Author: Gallagher Taffy Gallagher Publisher: iUniverse ISBN: 1440180067 Category : Business & Economics Languages : en Pages : 155
Book Description
100 Ideas You Don't Have to Think Up... Between staff calling in sick and balancing the bank account, you don't have time to sit around dreaming up new ideas to promote your program and increase enrollment. In this follow-up publication to Program Full - Your Guide to Successful Childcare Marketing, the author takes the work out of brainstorming by offering a selection of ideas that inspire owners of preschools and early learning centers to create their own marketing campaigns. This book features 100 ideas that are easy for administrators of early learning programs and childcare centers to incorporate into their current marketing activities. Each of the 100 ideas in this book was selected to make marketing a childcare center or preschool a little bit easier. The ideas range from simple to complex, and vary in budget and knowledge requirements, making it a useful reference for both family childcare and center-based programs to customize them to fit unique situations. Whether you own a small in-home childcare business, administer several child care programs for a large corporation, or are the director at a single location, you'll certainly reference this book many times during your marketing planning. Celebrate your anniversary (Idea #3) Work with local employers (Idea #68) Call them by name (Idea #14) Telephone etiquette (Idea #62) Fundraiser promotion (Idea #32) Catch the eyes of passersby (Idea #94)
Author: Tom Copeland
Author: Tom Copeland
Author: Kris Murray
Author: Tom Copeland
Author: Tom Copeland, JD
Author: Tom Copeland
Author: Tom Copeland
Author: Patricia C. Gallagher
Author: Debbie LeeKeenan
Author: Gallagher Taffy Gallagher
Author: Tom Copeland