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Author: James H. Gilmore Publisher: Harvard Business Review Press ISBN: 1633690571 Category : Business & Economics Languages : en Pages : 316
Book Description
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.
Author: Chuck Sher Publisher: ISBN: 9781883217259 Category : Music Languages : en Pages : 366
Book Description
The new standard in jazz fake books since 1988. Endorsed by McCoy Tyner, Ron Carter, Dave Liebman, and many more. Evenly divided between standards, jazz classics and pop-fusion hits, this is the all-purpose book for jazz gigs, weddings, jam sessions, etc. Like all Sher Music fake books, it features composer-approved transcriptions, easy-to-read calligraphy, and many extras (sample bass lines, chord voicings, drum appendix, etc.) not found in conventional fake books.
Author: Hal Leonard Corp. Publisher: Hal Leonard Corporation ISBN: 1458433153 Category : Music Languages : en Pages : 970
Book Description
(Fake Book). This is the ultimate rock guitar collection! It features 200 classic and contemporary hits with melody, lyrics and chord frames, plus authentically transcribed guitar parts in notes and tablature! Songs include: All Day and All of the Night * American Woman * Angie * Another One Bites the Dust * Ballroom Blitz * Bang a Gong (Get It On) * Black Hole Sun * Blue on Black * Carry On Wayward Son * Centerfold * Change the World * Come Out and Play * Crazy Train * Cult of Personality * Don't Fear the Reaper * Double Vision * Dream On * Dust in the Wind * Every Breath You Take * The Freshmen * Give Me One Reason * Gloria * Heartache Tonight * Hey Joe * The House Is Rockin' * I Feel Fine * Iris * Iron Man * Layla * Learning to Fly * Little Sister * Money * My Generation * Nights in White Satin * Owner of a Lonely Heart * Paranoid * Patience * Piece of My Heart * Pride and Joy * Push * Revolution * Rhiannon * Roxanne * Semi-Charmed Life * Smoke on the Water * Something to Talk About * Suffragette City * Sultans of Swing * Susie Q * These Eyes * Twist and Shout * Two Princes * Welcome to the Jungle * Woman from Tokyo * Wonderwall * You Got It * more!
Author: Rick Bezet Publisher: Baker Books ISBN: 1441245774 Category : Religion Languages : en Pages : 204
Book Description
We live in a world of fakers. Rather than being real with each other, we present a carefully crafted persona that hides our faults and magnifies our good qualities. But inside we long to be loved, warts and all. We long to stop hiding from each other--and especially from God. With candor and clarity, pastor Rick Bezet calls readers to a life built on authenticity, showing that the way to true freedom lies through reclaiming our hearts, reviving our souls, and renewing our minds in light of what God has done for us through Jesus Christ. Through biblical stories and (often funny) personal examples, Bezet encourages readers to live with passion, integrity, and perseverance. He releases readers from the spiritual death that comes with pretending and leads them into a new life characterized by transparency rather than fear.
Author: Hal Leonard Corp. Publisher: Hal Leonard Corporation ISBN: 1458492044 Category : Music Languages : en Pages : 1003
Book Description
(Fake Book). A comprehensive reference for all classical music lovers, the second edition of this fake book features 250 pieces added since the last edition. Imagine having one handy volume that includes everything from Renaissance music to Vivaldi to Mozart to Mendelssohn to Debussy to Stravinsky, and you have it here! We have included as much of the world's most familiar classical music as possible, assembling more than 850 beloved compositions from ballets, chamber music, choral music, concertos, operas, piano music, waltzes and more. Featuring indexes by composer, title and genre, as well as a timeline of major classical composers, this encyclopedic fake book is great to use for playing and performing, but it's also a terrific resource for concert-goers, music students and music lovers. The chords of the harmony are indicated, and lyrics, in the original language, are included where appropriate.
Author: Pippa Grant Publisher: ISBN: 9781940517865 Category : Languages : en Pages : 294
Book Description
When a grumpy athlete's grandma tries to play matchmaker, he turns to a jilted bride who desperately needs to NOT fall in love to play his fake girlfriend.
Author: Susan Sanford Blades Publisher: ISBN: 9780889713888 Category : Fiction Languages : en Pages : 224
Book Description
Fake it so Real takes on the fallout from a punk-rock lifestyle--the future of "no future"--and its effect on the subsequent generations of one family. In June of 1983, Gwen, a gnarly Nancy Spungen lookalike, meets Damian, the enigmatic leader of a punk band. Seven years and two unplanned pregnancies later, Damian abandons Gwen, leaving her to raise their two daughters, Sara and Meg, on her own. The fourteen stories that make up this book usher Gwen and her daughters through five decades, haunted by Damian's ghost. Fuelled by vodka and scrappy determination, Gwen balances a responsibility to her daughters with her narcissistic, self-destructive tendencies. Sara and Meg scramble through adolescence and enter adulthood walking the line between selfishness and self-sacrifice, attempting to avoid their parents' mistakes, all the while making a whole new set of mistakes of their own. In the voices of Gwen, Damian, Sara, Meg, Damian's bandmate and Gwen's true love, these stories weave a raw and honest tapestry of family life as told from the underbelly, focused on the grey area between right and wrong, the idea that we are all equally culpable and justified in our actions, and the pain and ecstasy that accompany a life lived authentically.
Author: James H. Gilmore Publisher: Harvard Business Review Press ISBN: 1633690571 Category : Business & Economics Languages : en Pages : 316
Book Description
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.
Author: Ramy Gafni Publisher: Running Press Adult ISBN: 0762455985 Category : Art Languages : en Pages : 154
Book Description
Celebrity makeup artist and TV makeover specialist Ramy Gafni knows no one is born perfect, not even his famous clients. In How to Fake Real Beauty, the makeup guru shares his secrets to enhancing a woman's natural beauty while “faking” what she doesn't have. Some people are thought to be born with flawless features, but many of these gifts are acquired, and the quickest, easiest way is to create the illusion using makeup and a little moxie. The power of makeup goes a long way toward helping you fake anything—a clear complexion, fuller lips, brighter eyes—whatever you want! It's all a matter of knowing how! In How to Fake Real Beauty, Ramy shares the tried-and-true tricks of the trade. So prepare for the red carpet—whether it's the one in your head or an actual awards show. This guide will teach you how to get ready for your close up and confidently take center stage in any situation.
Author: Ellen Samuels Publisher: NYU Press ISBN: 1479821373 Category : Social Science Languages : en Pages : 277
Book Description
Explores the roots of modern understandings of bodily identity In the mid-nineteenth-century United States, as it became increasingly difficult to distinguish between bodies understood as black, white, or Indian; able-bodied or disabled; and male or female, intense efforts emerged to define these identities as biologically distinct and scientifically verifiable in a literally marked body. Combining literary analysis, legal history, and visual culture, Ellen Samuels traces the evolution of the “fantasy of identification”—the powerful belief that embodied social identities are fixed, verifiable, and visible through modern science. From birthmarks and fingerprints to blood quantum and DNA, she examines how this fantasy has circulated between cultural representations, law, science, and policy to become one of the most powerfully institutionalized ideologies of modern society. Yet, as Samuels demonstrates, in every case, the fantasy distorts its claimed scientific basis, substituting subjective language for claimed objective fact. From its early emergence in discourses about disability fakery and fugitive slaves in the nineteenth century to its most recent manifestation in the question of sex testing at the 2012 Olympic Games, Fantasies of Identification explores the roots of modern understandings of bodily identity.
Author: James H. Gilmore
Author: Andrea Mork
Author: Chuck Sher
Author: Hal Leonard Corp.
Author: Rick Bezet
Author: Hal Leonard Corp.
Author: Pippa Grant
Author: Susan Sanford Blades
Author: James H. Gilmore
Author: Ramy Gafni
Author: Ellen Samuels