Factors Influencing Consumers' Intention to Purchase Clothing Online PDF Download

Author: Natalie Bluschke
Publisher: GRIN Verlag
ISBN: 3640884493
Category : Business & Economics
Languages : en
Pages : 65

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Book Description
Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Thames Valley University, London, language: English, abstract: This dissertation is a study in the area of e-commerce. The aim of this study was to examine the adoption of online shopping and online shopping for clothing in particular and factors influencing the intention to purchase clothing online. A quantitative research method was used and a questionnaire designed on the website www.surveymonkey.com and then distributed by sending out the link leading to the survey via facebook and emails. 94 useful questionnaires were gathered from female and male UK students. SPSS 17 was used to analyse the collected data by conducting chi-square tests and Spearman's rho correlation tests to examine the relation between different variables. The constructs of the technology acceptance model (TAM) were used as a framework and basis for this research and were extended by further constructs. Therefore, the impact of perceived usefulness, perceived ease of use, prior online shopping experience, perceived risk and product involvement on the intention to purchase clothing online was analysed. Perceived usefulness, perceived ease of use and prior online shopping experience had positive effects on the intention to purchase clothing online. Perceived risk had a negative effect on the intention to purchase clothing online. These findings supported the hypotheses. Other than hypothesised, clothing product involvement did not have a significant positive effect on the intention to purchase clothing online.

Author: Eunkyung Chung
Publisher:
ISBN:
Category :
Languages : en
Pages : 272

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Author: KoEun Shin
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 206

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The EBM model of consumer decision making was used to guide the present study. According to this model when consumers make purchase decisions, they search for information from either internal and/or external sources. When consumers do not have enough information from internal sources, such as knowledge and experiences, they search information from external sources, including market-dominated, consumer-dominated, and neutral sources. As the population of Internet users grows, consumer-dominated communication on the Web, also called Internet WOM, is also increasing. Consumer reviews, one of the ways consumers exchange opinions and experiences on products and services on the Web, have been successfully practiced. Nonetheless, research on the effectiveness of consumer reviews has not yet been done. Thus, this study aimed to investigate the effectiveness of consumer reviews, specifically the source credibility of consumer reviews according to different types of review features, such as content of reviews, presence of a reviewer's photo, and type of a reviewer's name. In addition, the relationship between the perceived credibility of a reviewer and the perceived risk associated with online purchase was also examined. Using an online survey method, two hundred and ninety-two female students voluntarily participated in this study and received extra credit points for their participation. A 2x2x3 complete factorial experiment was used to examine source credibility' attractiveness, expertise, and trustworthiness of consumer reviews of apparel. The three independent variables were the content of reviews with two treatments (a general review and a specific review), the presence of photo with two treatments (absence of a reviewer's photo and presence of a reviewer's photo), and the type of a reviewer's name with three treatments (anonymous, an identifiable with an ID, and an identifiable with a real name reviewer). The results revealed that 1) specific reviews increased source attractiveness, expertise, and trustworthiness, 2) a review without a photo of a reviewer increased source attractiveness and had no effect on the others, and 3) type of a reviewer's name had no effects on source attractiveness, expertise and trustworthiness. An additional finding was that the higher the perceived source credibility the greater the reduction in the perceived risk associated with online shopping. The results of this study have implications for consumer researchers to further investigate the effectiveness of consumer reviews. Additionally, the findings can inform apparel e-retailers in determining whether to include consumer reviews as a feature and, if so, what criteria to include for consumer reviews.

Author: Silke Kühn
Publisher: GRIN Verlag
ISBN: 3640509110
Category : Business & Economics
Languages : en
Pages : 95

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Diploma Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,7, University of Duisburg-Essen, language: English, abstract: “A profound shift in the economy is underway - the industrial age economy is rapidly giving way to the Internet age economy.“1 Four years after the New Economy crash the Internet Economy is booming and hopes that mobile offers will further increase the speed.2 With the number of online sales for goods and services increasing every day3, online shopping - with sales growth rates outpacing traditional retailing purchases - has become one of the fastest growing forms of shopping4. The statement above explains the reason why the term Electronic Commerce has kept both business research and business practice as occupied as barely any other term, in the last years.5 Warren D. Raisch writes about this shift in the economy that “the global development and acceptance of the Internet as the new standard for communication and commerce provides us with a powerful new global Internet-based E-Business network (...).“6 Realizing that we live in a global marketplace with international trade7 additionally pushed by the Internet, companies face a stronger competition and the need to create more value for customers than their competitors. In this context, it is important for companies to realize that, through the Internet, there is a power shift to the customer. Furthermore, as customers will demand and tolerate only delightening buying experiences, it is a necessity to capture and analyze information about buying behavior in the 21st century business.8 When talking about E-Commerce, which is a part of Electronic Business (E-Business), describing the sale of goods and services via the Internet targeting a mass market9, the following two areas have to be differentiated: Business-to-Cus- tomer (B2C) E-Commerce, meaning the settlement of buying contracts between a commercial seller and an end-consumer via electronic media, and Business-to-Business (B2B) E-Commerce, describing the same action but between two commercial business partners. 10 11 In this paper, the focus lies on B2C E-Commerce as this is the most interesting area regarding marketing.12 13 Therefore, to better understand the online purchase behavior of private consumers, in the frame of the following analysis the influencing factors of shopping over the Internet are examined. Since determining the factors influencing online shopping behavior also discovers those factors hindering the usage of the Internet as a shopping platform, suggestions to improve and adjust online offers appropriately can be made.14

Author: Yuan Zhou
Publisher: LAP Lambert Academic Publishing
ISBN: 9783847336099
Category : Consumer behavior
Languages : en
Pages : 98

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Book Description
The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this study is to investigate factors affecting student consumer's buying decision when purchasing clothing online, and find out which factors impact on the online buying decision most. The research hypotheses are tested by using data collected from 200 students of Glyndwr University in UK. The identified factors economic orientation, convenience orientation, trust orientation and social influence have been examined. Among all of them, the first three were positively correlated with online attitude, whereas the result shown that social influence weakly associated with online attitude. The findings of this research can be drawn as implications for online clothing retailers so as to improve their understanding of the segment consumer group and increase their online marketing strategy effectiveness.

Author: Samkhyan Malliyoor Mana
Publisher: GRIN Verlag
ISBN: 3668668345
Category : Business & Economics
Languages : en
Pages : 80

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Book Description
Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: Pass, , course: MBA - Consumer Behaviour, language: English, abstract: Consumer behaviour is always a very interesting and complex subject for all marketers and retailers. This study is also about a part of this complex subject- Impulse Buying behaviour found among Apparel Buyers and the influence of special prices and other factors on it. The study dealt with a very important topic in the modern fierce competition scenario, because impulse buying tendency spread all over the world and it is no more crazy habits of Americans. The income from impulse purchases phenomenally increasing every year and that’s why the subject getting more and more importance these days. The tendency is more intense as far as apparel purchases are concerned. Here the author did an effort to understand the causes and factors for impulse buying in apparels. Commonly special price is considered to be the most influential factor of impulse purchases. This study was comparative study between the influence of special prices and other variables. The methodology used for primary data collection was a combination of a questionnaire survey and a personal interview after that, with the customers of a leading retailer store for apparels in London. About 60 customers were surveyed. The result was pretty interesting, the variables studied in the research found to be more or less equal influential on customers though special prices top the list with a very little margin. The study concluded that most of the impulse purchases happen due to a combined influence of various factors. The impulse generated when a customer see an in- store display indicating a special price of a product can be taken as an example. So, for marketers, in order to make good results in impulse purchases they should coordinate various variables in an effective way, instead of concentrating only on a particular factor. The small size of sample and uncontrollable condition of current world economic condition could be taken as limitations for this study; otherwise the study was pretty general and standard in nature and was very useful and informative for practical applications.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799889580
Category : Business & Economics
Languages : en
Pages : 1964

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Book Description
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Author: Murali Guruswamy
Publisher: GRIN Verlag
ISBN: 3656598150
Category : Business & Economics
Languages : en
Pages : 66

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Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.

Author: Mi-Jung Kim
Publisher:
ISBN:
Category : Electronic commerce
Languages : en
Pages : 578

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Book Description
The purpose of the present study was to determine consumer perceptions of apparel products in Internet shopping. According to the existing literature, four categories of perceptions play primary roles for apparel shopping consumer decisions: apparel appearance, apparel comfort, fabric characteristics, and apparel fit. The present study aimed to observe how consumers examine apparel products and focused on the role of consumers' apparel product perceptions in making their purchase decisions within an Internet shopping environment. Research methods resulting in qualitative data were utilized to observe how consumers navigate Web sites and search for the information needed to make purchase decisions. Participants were asked to access their favorite apparel Web site and go through their decision making process for selecting one apparel item to purchase. Observations were made regarding navigation patterns. Participants were also asked about specific product perceptions. Interviews were conducted with 26 female participants and lasted from 30 minutes to 1 hour. All interviews were audio-recorded and transcribed. Emergent themes from the interviews were identified and factors related to consumers' decision making processes were outlined. The results of the study showed how participants shopped for apparel products on the Web site using certain information. First, participants mentioned both positive and negative perceptions with Internet apparel shopping in general. Second, participants preferred certain Web sites based on their Internet shopping motivations. Third, based on Web site navigational patterns, five types of Internet apparel shoppers were identified: category shopper, bargain shopper, trend seeker, brand shopper, and visual shopper. Fourth, perceptions of apparel product value and quality were based on specific perceptions of image, comfort, fabric characteristics, and fit. The factors in each of these categories were examined and evaluated in relation to their importance in consumers' purchase decisions. Lastly, additional factors were used by participants in Internet apparel shopping decision making including: price, country of origin, shipping and handling fees, and return policies. The results of this study further our understanding of consumer behavior of the apparel products in the Internet environment and can provide needed information to Internet apparel retailers as they strive to create effective and useful Internet shopping environments.

Author: Ahmed S. Hassan Al-Anbaki
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 94

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