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Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1799889580 Category : Business & Economics Languages : en Pages : 1964
Book Description
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1799889580 Category : Business & Economics Languages : en Pages : 1964
Book Description
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Author: Akgül, Yakup Publisher: IGI Global ISBN: 1522580166 Category : Business & Economics Languages : en Pages : 365
Book Description
With the modernization of services offered through the internet, many traditional face-to-face services have adopted new e-service phenomena. Especially prevalent among the younger generations, this change in service has promoted many industries to rethink how to best reach their consumers using modern technology. Structural Equation Modeling Approaches to E-Service Adoption is a pivotal reference source that aims to share the latest empirical research findings within technology acceptance, information systems, information technology, human-computer interaction, and management information systems. While highlighting topics such as e-commerce, internet banking, and technology acceptance, this publication explores the understanding of today’s e-services in a dynamic and complex environment, as well as the methods within the field of information systems and information technologies. This book is ideally designed for academics, students, managers, and scholars interested in the up-and-coming research surrounding the field of information technology.
Author: Niklas Luhmann Publisher: John Wiley & Sons ISBN: 1509519467 Category : Social Science Languages : en Pages : 224
Book Description
In this important book, Niklas Luhmann uses his powers as an analyst of the social system to examine two of the most important concepts which hold that system together and allow it to evolve: trust and power. He criticises those theoretical accounts whose roots lie in what he refers to as ideologies – accounts which use implicit beliefs in particular conceptions of human nature to explain and predict social action in a one-dimensional way. Theories of rational choice and moralistic explanations are taken to task, as are the theories of both Marx and Habermas. Luhmann's unique scientific sociology underpins every page and enables him to highlight the potential shortcomings of these narrative approaches. Underlying this approach is the idea that ideologically-based social theory, whether critical or conservative, is unable to do justice to the complexities existing within the parameters of social systems, individuals, and the interactions between them. He aims to show instead how only a painstaking systems analysis can capture these intricacies. Although written over 40 years ago, Luhmann's complex vision of the operations of trust and power provides a wealth of insights of considerable value to scholars and students grappling with contemporary social and economic problems. The editors' introduction to this new edition and the significant revisions they have made to the translation will help to reveal the richness and clarity of this vision and its relevance to the ways that trust and power operate in today's society.
Author: Noah E. Friedkin Publisher: Cambridge University Press ISBN: 9781107002463 Category : Social Science Languages : en Pages : 390
Book Description
Social influence network theory presents a mathematical formalization of the social process of attitude changes that unfolds in a social network of interpersonal influences. This book brings the theory to bear on lines of research in the domain of small group dynamics concerned with changes of group members' positions on an issue, including the formation of consensus and of settled disagreement, via endogenous interpersonal influences, in which group members are responding to the displayed positions of the members of the group. Social influence network theory advances a dynamic social cognition mechanism, in which individuals are weighing and combining their own and others' positions on an issue in the revision of their own positions. The influence network construct of the theory is the social structure of the endogenous interpersonal influences that are involved in this mechanism. With this theory, the authors seek to lay the foundation for a better formal integration of classical and current lines of work on small groups in psychological and sociological social psychology.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 179989021X Category : Computers Languages : en Pages : 1865
Book Description
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Author: Mohd Suki, Norazah Publisher: IGI Global ISBN: 179984773X Category : Business & Economics Languages : en Pages : 391
Book Description
In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.
Author: Alan Wilson Publisher: McGraw Hill ISBN: 1526847817 Category : Business & Economics Languages : en Pages : 539
Book Description
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-todate and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today. New and updated material in this new edition includes: • New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. • New coverage on listening to customers through research, big data, netnography and monitoring user-generated content. • Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things. • Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds. Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.
Author: Martin Fishbein Publisher: Taylor & Francis ISBN: 1136874739 Category : Psychology Languages : en Pages : 527
Book Description
This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.
Author: Clare-Marie Karat Publisher: Springer Science & Business Media ISBN: 1402021488 Category : Computers Languages : en Pages : 351
Book Description
How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI. In this book 35 experts from academia, industry and government focus on issues in the design of personalized web sites. The topics range from the design and evaluation of user interfaces and tools to information architecture and computer programming related to commercial web sites. The book covers four main areas: -Theoretical, Conceptual, and Architectural Frameworks of Personalization, -Research on the Design and Evaluation of Personalized User Experiences in Different Domains, -Approaches to personalization Through Recommender Systems, -Lessons Learned and Future Research Questions. This book will be a valuable tool in helping the reader to understand the range of factors to take into consideration in designing and building a personalized user experience. The authors of each of the chapters identify possibilities and alert the reader to issues that can be addressed in the beginning of a project by taking a 'big picture' view of designing personalized user interfaces. For anyone working or studying in the field of HCI, information architecture or eCommerce, this book will provide a solid foundation of knowledge and prepare for the challenges ahead.
Author: Management Association, Information Resources
Author: Management Association, Information Resources
Author: Akgül, Yakup
Author: Niklas Luhmann
Author: Noah E. Friedkin
Author: Guido Mollering
Author: Management Association, Information Resources
Author: Mohd Suki, Norazah
Author: Alan Wilson
Author: Martin Fishbein
Author: Clare-Marie Karat