Author: Maria de la Luz MartinezPublisher:
ISBN:
Category : Mexican Americans
Languages : en
Pages : 194
Book Description
Factors affecting the use of Spanish language mass communication media by Mexican Americans in Texas
Author: Maria de la Luz MartinezPublisher:
ISBN:
Category : Mexican Americans
Languages : en
Pages : 194
Book Description
Mexican Americans and the Mass Media
Author: Bradley S. GreenbergPublisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
Book Description
This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.
A Factor Analysis of Communication Habits and Attitudes Among Mexican Americans in Austin and San Antonio, Texas
Author: Edward Wesley DunnPublisher:
ISBN:
Category : Mexican Americans
Languages : en
Pages : 502
Book Description
Proceedings of the Conference on Communicating with Mexican Americans, Por Su Buena Salud
Author: Thomas J. MoorePublisher:
ISBN:
Category : Health education
Languages : en
Pages : 172
Book Description
A Comparison of the English and Spanish Language Mass Media Preferences of Mexican Americans in East Los Angeles
Author: Miriam Jean Seger BundyPublisher:
ISBN:
Category : Mexican Americans
Languages : en
Pages : 146
Book Description
Mass Communication Behaviors and Attitudes of Hispanic and Anglo Adults
Author: Publisher:
ISBN:
Category : Hispanic Americans and mass media
Languages : en
Pages : 126
Book Description
Mass Communication and Hispanic Americans
Author: Publisher:
ISBN:
Category : Hispanic Americans and mass media
Languages : en
Pages : 104
Book Description
Journalism Abstracts
Author: Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 458
Book Description
Relative Effectiveness of Mass Media in Approaching Mexican Americans with Smoking Cessation Information
Author: James M. Bromley-DiazPublisher:
ISBN:
Category : Smoking cessation
Languages : en
Pages : 38
Book Description
This study compared media strategies for effectiveness in approaching Mexican Americans with health information. The study population was the Spanish-speaking population of San Antonio, Texas. Public service announcements on smoking cessation were aired in San Antonio in Spanish on two principal Spanish language radio stations and the Spanish International Network KWEX television ...
Author: