Factors Affecting the Performance of Coffee Industry in Kenya PDF Download
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Author: Peter Ngibuini Kuguru HSC Publisher: LAP Lambert Academic Publishing ISBN: 9783659561382 Category : Languages : en Pages : 64
Book Description
Kenyan coffee is well-known and well-liked across the world. Kenyan beans produce a singular cup with a sharp, fruity acidity, combined with full body and rich fragrance. For a long period of time, coffee has been a major agricultural export earner for Kenya accounting for about 40% of the total income earned on agricultural exports. This has dramatically changed since 1988 with coffee currently accounting for 6% of the total agricultural exports. Coffee farming in Kenya has lately been influenced by decreased contract price despite the high marketing and processing costs that are borne by the farmers. This book provides insight on some of the factors that affect the performance of coffee industry in Kenya.
Author: Peter Ngibuini Kuguru HSC Publisher: LAP Lambert Academic Publishing ISBN: 9783659561382 Category : Languages : en Pages : 64
Book Description
Kenyan coffee is well-known and well-liked across the world. Kenyan beans produce a singular cup with a sharp, fruity acidity, combined with full body and rich fragrance. For a long period of time, coffee has been a major agricultural export earner for Kenya accounting for about 40% of the total income earned on agricultural exports. This has dramatically changed since 1988 with coffee currently accounting for 6% of the total agricultural exports. Coffee farming in Kenya has lately been influenced by decreased contract price despite the high marketing and processing costs that are borne by the farmers. This book provides insight on some of the factors that affect the performance of coffee industry in Kenya.
Author: Publisher: ISBN: Category : Languages : en Pages : 75
Book Description
The purpose of this study was to investigate the strategic factors influencing the export of Kenyan Coffee in foreign markets. The study was guided by the following research questions: To what extent do internal organizational factors influence the entry into foreign markets? To what extent do the external market factors influence the entry into foreign markets? And to what extent do the market entry strategies influence foreign market entry? The study used descriptive research design. The sample size constituted of 63 respondents selected from a total population of 75 managers in various coffee factories in Nyeri, Murang?a, Kirinyaga, Kiambu, Meru, Embu and Machakos. The study used questionnaire as a data collection tool from the respondents who were involved in the study. This study used descriptive and inferential statistics in analyzing the data. The data was presented using tables, and figures to give a clear picture of the research findings at a glance. The findings on the influence of internal organizational factors in the selection foreign markets established that coffee firms are driven by the market demands, employee competence, technology and availability of finance. The findings on the influence of external organizational factors in the selection foreign markets revealed that coffee firms are driven by the response to the customer needs and preferences and the government enabling conditions to improve their overall competitiveness in the industry. The findings on the influence of market entry strategies in the selection foreign markets indicated that coffee firms contracts other companies to manufacture some or all its products for sale, third party logistics and joint ventures to emerging economies. The study recommended that the use of employees? skills, customers? needs and licensing are capable of improving access to foreign markets. Therefore, future researchers can investigate whether Coffee firms in Kenya show some tendencies towards oligopoly or not.
Author: Publisher: ISBN: Category : Languages : en Pages :
Book Description
Underdevelopment is a major problem facing many developing countries around the world. Market mechanisms have increasingly been employed in an attempt to overcome the problem of underdevelopment such as low growth and poverty; however the implementation of market centred policies has raised other problems such as institutional mechanisms and the quality of governance within the institutions designed to implement the market oriented policies. This thesis attempts to throw some light on these problems by investigating the case of liberalisation in the Kenyan coffee industry. The thesis concentrates on the question of the extent to which the liberalisation program sponsored by the International Monetary Fund (IMF) and the Government of Kenya (GOK) has been effective in creating an efficiently functioning market within the coffee sector in particular and the Kenyan macro-economy in general. The research finds that on the whole the liberalisation program targeted at the coffee sector has failed to take into account the institutional conditions and the extent of state centred features like rent seeking and centralised decision makings powers within the coffee sector prior to implementing the liberalisation program. The resulting market arrangement has therefore adversely affected the program intended recipients, particularly at the level of cooperative institution where the interests of the small-scale farmers are represented. The thesis will elaborate more on this and relate its findings to the macro-economic view of Kenya. The conclusion shows that in order for the Kenyan economy to break free from the problems of underdevelopment and to generate sustainable rates of growth, more attention must be given to improving the quality of governance and to developing a credible set of institutions to support and execute market-friendly economic policies. Good quality governance represented by accountability, transparency, rule of law, stability and efficiency appears to be th.
Author: Peter Ngibuini Kuguru HSC
Author: Peter Ngibuini Kuguru HSC
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