Author: Christopher W. L. Hart
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 0

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Author: Christopher W. L. Hart
Publisher:
ISBN:
Category :
Languages : en
Pages : 184

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Author: York Manufacturing Company
Publisher:
ISBN:
Category : Ice
Languages : en
Pages : 468

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Book Description

Author: Frederick Converse Beach
Publisher:
ISBN:
Category : Encyclopedias and dictionaries
Languages : en
Pages : 1164

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Book Description

Author: Alan Wilson
Publisher: McGraw Hill
ISBN: 007714659X
Category : Business & Economics
Languages : en
Pages : 587

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Book Description
The Second European Edition of Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bitner and Gremler uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Marketing is the only text that put the customer's experience of services at the centre of its approach. The core theories, concepts and frameworks are retained, and specifically the gaps model, a popular feature of the book. The text moves from the foundations of services marketing before introducing the gaps model and demonstrating its application to services marketing. In the second edition, the book takes on more European and International contexts to reflect the needs of courses, lecturers and students. The second edition builds on the wealth of European and International examples, cases, and research in the first edition, offering more integration of European content. It has also be fully updated with the latest research to ensure that it continues to be seen as the text covering the very latest services marketing thinking. In addition, the cases section has been thoroughly examined and revised to offer a range of new case studies with a European and global focus. The online resources have also been fully revised and updated providing an excellent package of support for lecturers and students.

Author:
Publisher:
ISBN:
Category : Furniture industry and trade
Languages : en
Pages : 736

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Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 1118519647
Category : Business & Economics
Languages : en
Pages : 243

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Book Description
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press

Author:
Publisher:
ISBN:
Category : Ceramics
Languages : en
Pages : 658

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Author: California (State).
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 80

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Author: United States. Congress. House. Committee on Science and Technology. Subcommittee on Energy Research, Development, and Demonstration (Fossil Fuels)
Publisher:
ISBN:
Category : Loans
Languages : en
Pages : 1476

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