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Author: Morris Holbrook Publisher: Routledge ISBN: 1134652852 Category : Business & Economics Languages : en Pages : 228
Book Description
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
Author: Morris Holbrook Publisher: Routledge ISBN: 1134652852 Category : Business & Economics Languages : en Pages : 228
Book Description
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
Author: Allen Carlson Publisher: Columbia University Press ISBN: 0231140401 Category : Philosophy Languages : en Pages : 206
Book Description
The roots of environmental aesthetics reach back to the ideas of eighteenth-century thinkers who found nature an ideal source of aesthetic experience. Today, having blossomed into a significant subfield of aesthetics, environmental aesthetics studies and encourages the appreciation of not just natural environments but also human-made and human-modified landscapes. Nature and Landscape is an important introduction to this rapidly growing area of aesthetic understanding and appreciation. Allen Carlson begins by tracing the development of the field's historical background, and then surveys contemporary positions on the aesthetics of nature, such as scientific cognitivism, which holds that certain kinds of scientific knowledge are necessary for a full appreciation of natural environments. Carlson next turns to environments that have been created or changed by humans and the dilemmas that are posed by the appreciation of such landscapes. He examines how to aesthetically appreciate a variety of urban and rural landscapes and concludes with a discussion of whether there is, in general, a correct way to aesthetically experience the environment.
Author: Edward G. Ballard Publisher: Springer ISBN: 9401188432 Category : Art Languages : en Pages : 244
Book Description
Aesthetics, fledgling of the philosophic brood, is the most suspect of that family. It is suspected of all the philosophical sins: vagueness, disorder, dogmatism, emotionalism, reductionism, compartmentalization. Sometimes its youth is thought to be a sufficient excuse for these divagations. Sometimes the very nature of its content, involving the waywardness of genius, the remoteness of feeling from intellect, the surd of inspiration in even the mildest appreciation, are believed to condemn aes thetics irrevocably to the underside of the civilized man's domain. Some philosophers have gloried in this apparently mystical and a-rational quality and have seen in it the very nature of the beautiful; others have come to regard it, rather, as evidence of the unskillfulness of our minds and have turned away from aesthetic problems to the task of sharpening the aesthetician's language and logic. The laughter of the gods is not difficult to discern through the poetry of the more mystical aesthetician or through the prose of the analysts. Meanwhile the manifold complexities and problems of aesthetic experience invite our understanding. For aesthetic experience is a present fact of human life and may, perhaps, be understood by men. Such, at least, will be the present assumption. This is the reason why the title of this book mentions art together with analysis; for if art is intelligible, the work of art and the experience of it may be analyzed into its functional parts.
Author: Klaus-Gerd Giesen Publisher: Taylor & Francis ISBN: 1317021169 Category : Religion Languages : en Pages : 231
Book Description
Exploring the relations between the concepts of peace and violence with aesthetics, nature, the body, and environmental issues, The Poesis of Peace applies a multidisciplinary approach to case studies in both Western and non-Western contexts including Islam, Chinese philosophy, Buddhist and Hindu traditions. Established and renowned theologians and philosophers, such as Kevin Hart, Eduardo Mendieta, and Clemens Sedmak, as well as upcoming and talented young academics look at peace and non-violence through the lens of recent scholarly advances on the subject achieved in the fields of theology, philosophy, political theory, and environmentalism.
Author: Morris Holbrook
Author: Morris Holbrook
Author: Allen Carlson
Author: Francis George Heath
Author: Edward G. Ballard
Author: John Gibson Macvicar
Author: Thomas Woolnoth
Author: Klaus-Gerd Giesen
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Author: Charles Frederick Briggs