Author: Trade Promotion Coordinating Committee (U.S.)
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 16
Book Description
Export Marketing Strategy
Author: Shaoming Zou
Publisher: Business Expert Press
ISBN: 1606490095
Category : Business & Economics
Languages : en
Pages : 372
Book Description
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Publisher: Business Expert Press
ISBN: 1606490095
Category : Business & Economics
Languages : en
Pages : 372
Book Description
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Toward a National Export Strategy
Author: Trade Promotion Coordinating Committee (U.S.)
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 16
Book Description
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 16
Book Description
Export Strategy
Author: Nigel Piercy
Publisher:
ISBN: 9781315764344
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company's exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
Publisher:
ISBN: 9781315764344
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company's exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
A Basic Guide to Exporting
Author: Jason Katzman
Publisher: Skyhorse Publishing Inc.
ISBN: 1616081112
Category : Business & Economics
Languages : en
Pages : 385
Book Description
Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.
Publisher: Skyhorse Publishing Inc.
ISBN: 1616081112
Category : Business & Economics
Languages : en
Pages : 385
Book Description
Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.
Toward a National Export Strategy
The National Export Strategy
Author:
Publisher:
ISBN:
Category : Competition, International
Languages : en
Pages : 242
Book Description
Publisher:
ISBN:
Category : Competition, International
Languages : en
Pages : 242
Book Description
The National Export Strategy
The National Export Strategy
The National Export Strategy
Author: Trade Promotion Coordinating Committee (U.S.)
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 148
Book Description
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 148
Book Description