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Author: Philip Kotler Publisher: ISBN: 9780134151922 Category : Business & Economics Languages : en Pages : 0
Book Description
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.
Author: Philip Kotler Publisher: ISBN: 9780134151922 Category : Business & Economics Languages : en Pages : 0
Book Description
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.
Author: John R. Walker Publisher: Prentice Hall ISBN: 9780133762778 Category : Hospitality industry Languages : en Pages : 0
Book Description
This text helps readers advance in their careers by giving them a broad foundation of hospitality industry knowledge presented in a lively, visually appealing, engaging manner. The emphasis is on the people, companies, and positions that make up the hospitality industry today, and the focus on sustainability includes case studies on practitioners and corporations that engage and involve readers as they explore the trends in this ever-growing field. The book moves beyond just restaurants and hotels to cover all facets and segments of the industry, including new growth areas such as event management, meeting planning, cruising, theme parks, and gaming entertainment.
Author: Jostein Gaarder Publisher: Farrar, Straus and Giroux ISBN: 1466804270 Category : Fiction Languages : en Pages : 599
Book Description
A page-turning novel that is also an exploration of the great philosophical concepts of Western thought, Jostein Gaarder's Sophie's World has fired the imagination of readers all over the world, with more than twenty million copies in print. One day fourteen-year-old Sophie Amundsen comes home from school to find in her mailbox two notes, with one question on each: "Who are you?" and "Where does the world come from?" From that irresistible beginning, Sophie becomes obsessed with questions that take her far beyond what she knows of her Norwegian village. Through those letters, she enrolls in a kind of correspondence course, covering Socrates to Sartre, with a mysterious philosopher, while receiving letters addressed to another girl. Who is Hilde? And why does her mail keep turning up? To unravel this riddle, Sophie must use the philosophy she is learning—but the truth turns out to be far more complicated than she could have imagined.
Author: Jacob Tomsky Publisher: Anchor ISBN: 0385535643 Category : Biography & Autobiography Languages : en Pages : 250
Book Description
In the tradition of Kitchen Confidential and Waiter Rant, a rollicking, eye-opening, fantastically indiscreet memoir of a life spent (and misspent) in the hotel industry. “Highly amusing."—New York Times Jacob Tomsky never intended to go into the hotel business. As a new college graduate, armed only with a philosophy degree and a singular lack of career direction, he became a valet parker for a large luxury hotel in New Orleans. Yet, rising fast through the ranks, he ended up working in “hospitality” for more than a decade, doing everything from supervising the housekeeping department to manning the front desk at an upscale Manhattan hotel. He’s checked you in, checked you out, separated your white panties from the white bed sheets, parked your car, tasted your room-service meals, cleaned your toilet, denied you a late checkout, given you a wake-up call, eaten M&Ms out of your minibar, laughed at your jokes, and taken your money. In Heads in Beds he pulls back the curtain to expose the crazy and compelling reality of a multi-billion-dollar industry we think we know. Heads in Beds is a funny, authentic, and irreverent chronicle of the highs and lows of hotel life, told by a keenly observant insider who’s seen it all. Prepare to be amused, shocked, and amazed as he spills the unwritten code of the bellhops, the antics that go on in the valet parking garage, the housekeeping department’s dirty little secrets—not to mention the shameless activities of the guests, who are rarely on their best behavior. Prepare to be moved, too, by his candor about what it’s like to toil in a highly demanding service industry at the luxury level, where people expect to get what they pay for (and often a whole lot more). Employees are poorly paid and frequently abused by coworkers and guests alike, and maintaining a semblance of sanity is a daily challenge. Along his journey Tomsky also reveals the secrets of the industry, offering easy ways to get what you need from your hotel without any hassle. This book (and a timely proffered twenty-dollar bill) will help you score late checkouts and upgrades, get free stuff galore, and make that pay-per-view charge magically disappear. Thanks to him you’ll know how to get the very best service from any business that makes its money from putting heads in beds. Or, at the very least, you will keep the bellmen from taking your luggage into the camera-free back office and bashing it against the wall repeatedly.
Author: Donald R. Bear Publisher: Pearson ISBN: 9780137035106 Category : Education Languages : en Pages : 0
Book Description
"Words Their Way" is a hands-on, developmentally driven approach to word study that illustrates how to integrate and teach children phonics, vocabulary, and spelling skills. This fifth edition features updated activities, expanded coverage of English learners, and emphasis on progress monitoring.
Author: Michael Chibili Publisher: Routledge ISBN: 1000036049 Category : Business & Economics Languages : en Pages : 982
Book Description
A comprehensive and wide-ranging introduction to operational hotel management, this textbook brings together business administration, management and entrepreneurship into a complete overview of the discipline. Essential reading for students of hospitality management, the book also benefits from online support materials.
Author: Robert K. Yin Publisher: Guilford Press ISBN: 1606239783 Category : Education Languages : en Pages : 369
Book Description
This lively, practical text presents a fresh and comprehensive approach to doing qualitative research. The book offers a unique balance of theory and clear-cut choices for customizing every phase of a qualitative study. A scholarly mix of classic and contemporary studies from multiple disciplines provides compelling, field-based examples of the full range of qualitative approaches. Readers learn about adaptive ways of designing studies, collecting data, analyzing data, and reporting findings. Key aspects of the researcher's craft are addressed, such as fieldwork options, the five phases of data analysis (with and without using computer-based software), and how to incorporate the researcher's “declarative” and “reflective” selves into a final report. Ideal for graduate-level courses, the text includes:* Discussions of ethnography, grounded theory, phenomenology, feminist research, and other approaches.* Instructions for creating a study bank to get a new study started.* End-of-chapter exercises and a semester-long, field-based project.* Quick study boxes, research vignettes, sample studies, and a glossary.* Previews for sections within chapters, and chapter recaps.* Discussion of the place of qualitative research among other social science methods, including mixed methods research.
Author: Henry M. Sayre Publisher: Pearson ISBN: 013391299X Category : Art Languages : en Pages : 560
Book Description
NOTE: You are purchasing a standalone product; MyArtsLab does not come packaged with this content. If you would like to purchase both the physical text and MyArtsLab, search for ISBN-10: 0134127129 / ISBN-13: 9780134127125. That package includes ISBN-10: 0133877701 / ISBN-13: 9780133877700 and ISBN-10: 0133976017 / ISBN-13: 9780133976014. MyArtsLab should only be purchased when required by an instructor. For courses in Introduction to the Humanities See context and make connections across the humanities Throughout Discovering the Humanities, Third Edition, author Henry Sayre employs a storytelling approach that helps students see context and make connections across the humanities. Believing that people learn best by remembering stories rather than memorizing facts, Sayre weaves a compelling narrative of multifaceted cultural experiences that will resonate with students — throughout the course and beyond. By showing how cultures influence one another, and how ideas are exchanged and evolve over time, Discovering the Humanities helps students understand the cultural interplay that has shaped human thinking and creativity throughout our history. Also available with MyArtsLab® MyArtsLab for the Introduction to Humanities course extends learning online, engaging students and improving results. Media resources with assignments bring concepts to life, and offer students opportunities to practice applying what they’ve learned. And the Writing Space helps educators develop and assess concept mastery and critical thinking through writing, quickly and easily. Please note: this version of MyArtsLab does not include an eText. Discovering the Humanities, Third Edition is also available via REVEL™, an immersive learning experience designed for the way today's students read, think, and learn.
Author: Erik Brunvand Publisher: Pearson ISBN: 9780321547996 Category : Integrated circuits Languages : en Pages : 0
Book Description
Digital VLSI Chip Design with Cadence and Synopsys CAD Tools leads students through the complete process of building a ready-to-fabricate CMOS integrated circuit using popular commercial design software. Detailed tutorials include step-by-step instructions and screen shots of tool windows and dialog boxes. This hands-on book is for use in conjunction with a primary textbook on digital VLSI. University instructors may order Digital VLSI Chip Design with Cadence and Synopsys CAD Tools with the following textbooks: [Rabaey Cover Image] Digital Integrated Circuits, 2nd Edition, by Jan M. Rabaey, Anantha Chandrakasan, and Borivoje Nikoli. To order Digital Integrated Circuits, 2nd Edition packaged with Digital VLSI Chip Design with Cadence and Synopsys CAD Tools, please use ISBN 0-13-509470-4 on your bookstore order form. [Weste Cover Image] CMOS VLSI Design, 3rd Edition, by Neil H.E. Weste and David Harris. To order CMOS VLSI Design, 3rd Edition packaged with Digital VLSI Chip Design with Cadence and Synopsys CAD Tools, please use ISBN 0-13-509469-0 on your bookstore order form. For further details, please contact your local Pearson (Addison-Wesley and Prentice Hall) sales representative or visit www.pearsonhighered.com.
Author: Philip Kotler
Author: Philip Kotler
Author: John R. Walker
Author: Jostein Gaarder
Author: HENRY M. SAYRE
Author: Jacob Tomsky
Author: Donald R. Bear
Author: Michael Chibili
Author: Robert K. Yin
Author: Henry M. Sayre
Author: Erik Brunvand