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Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Marta Gancarczyk Publisher: Cognitione Foundation for Dissemination of Knowledge and Science ISBN: 8395900627 Category : Business & Economics Languages : en Pages : 302
Author: Roger Lee Publisher: Springer Nature ISBN: 3030670082 Category : Technology & Engineering Languages : en Pages : 248
Book Description
This edited book presents scientific results of the 21st ACIS International Winter Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD2021-Winter) which was held on January 28–30, at Ho Chi Minh City, Vietnam. The aim of this conference was to bring together researchers and scientists, businessmen and entrepreneurs, teachers, engineers, computer users, and students to discuss the numerous fields of computer science and to share their experiences and exchange new ideas and information in a meaningful way and research results about all aspects (theory, applications, and tools) of computer and information science, and to discuss the practical challenges encountered along the way and the solutions adopted to solve them. The conference organizers selected the best papers from those papers accepted for presentation at the conference. The papers were chosen based on review scores submitted by members of the program committee and underwent further rigorous rounds of review. From this second round of review, 18 of most promising papers are then published in this Springer (SCI) book and not the conference proceedings. We impatiently await the important contributions that we know these authors will bring to the field of computer and information science.
Author: Ajith Abraham Publisher: Springer ISBN: 9781848822368 Category : Computers Languages : en Pages : 485
Book Description
Social networks provide a powerful abstraction of the structure and dynamics of diverse kinds of people or people-to-technology interaction. Web 2.0 has enabled a new generation of web-based communities, social networks, and folksonomies to facilitate collaboration among different communities. This unique text/reference compares and contrasts the ethological approach to social behavior in animals with web-based evidence of social interaction, perceptual learning, information granulation, the behavior of humans and affinities between web-based social networks. An international team of leading experts present the latest advances of various topics in intelligent-social-networks and illustrates how organizations can gain competitive advantages by applying the different emergent techniques in real-world scenarios. The work incorporates experience reports, survey articles, and intelligence techniques and theories with specific network technology problems. Topics and Features: Provides an overview social network tools, and explores methods for discovering key players in social networks, designing self-organizing search systems, and clustering blog sites, surveys techniques for exploratory analysis and text mining of social networks, approaches to tracking online community interaction, and examines how the topological features of a system affects the flow of information, reviews the models of network evolution, covering scientific co-citation networks, nature-inspired frameworks, latent social networks in e-Learning systems, and compound communities, examines the relationship between the intent of web pages, their architecture and the communities who take part in their usage and creation, discusses team selection based on members’ social context, presents social network applications, including music recommendation and face recognition in photographs, explores the use of social networks in web services that focus on the discovery stage in the life cycle of these web services. This useful and comprehensive volume will be indispensible to senior undergraduate and postgraduate students taking courses in Social Intelligence, as well as to researchers, developers, and postgraduates interested in intelligent-social-networks research and related areas.
Author: James D. Westaby Publisher: American Psychological Association (APA) ISBN: 9781433810831 Category : Goal (Psychology) Languages : en Pages : 289
Book Description
Social networks surround us. They are as diverse as a local community trying to help solve a neighborhood crime, a firm wondering how to streamline decision making, or a terrorist cell figuring out how to plan an attack without central coordination. This groundbreaking book explores social networks in formal and informal organizations, using a combination of approaches from social psychology, I/O psychology, organization/management science, social learning, and helping skills. A quantum advance over conventional social network analysis, Dynamic Network Theory examines how social networks articulate goals and generate social capital at various levels. Geared for researchers and practitioners, Dynamic Network Theory is also written for graduate students and advanced undergraduate students. Appendixes include primers on designing and analyzing dynamic network charts.
Author: Wang, John Publisher: IGI Global ISBN: 1466618744 Category : Business & Economics Languages : en Pages : 397
Book Description
Knowledge is power: In todays era of knowledge-based economies, constantly changing business environments, severe competition, and globalization, gaining the knowledge edge will greatly empower an organization to stay on the cutting edge. Intelligence Methods and Systems Advancements for Knowledge-Based Business examines state-of-the-art research in decision sciences and business intelligence, and the applications of knowledge-based business with information systems. This comprehensive volume will provide researchers, academics, and business professionals with the research and inspiration they need to strengthen and empower their businesses in todays world.