Exploring Public Relations and Management Communication PDF Download

Author: Ralph Tench
Publisher:
ISBN: 9781292321783
Category :
Languages : en
Pages :

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Author: Ralph Tench
Publisher: Pearson
ISBN: 9781292321745
Category :
Languages : en
Pages : 672

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Author: Elizabeth Bridgen
Publisher: Routledge
ISBN: 1351803093
Category : Social Science
Languages : en
Pages : 307

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Book Description
Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world. Chapters feature work from some of the world’s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media on this medium and a study of ‘dirty work’ within the PR industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, Norway, New Zealand, Poland, Russia, Slovenia, Spain, South Africa, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the ‘frontstage’ scholarship of public relations to bring together stories of PR in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.

Author: Ralph Tench
Publisher: Pearson Education
ISBN: 9780273715948
Category : Business & Economics
Languages : en
Pages : 700

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Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text.

Author: Maria Hopwood
Publisher: Routledge
ISBN: 1136435530
Category : Business & Economics
Languages : en
Pages : 276

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Book Description
An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

Author: John A. Ledingham
Publisher: Routledge
ISBN: 1135676151
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

Author: Ralph Tench
Publisher: Pearson
ISBN: 9781292112183
Category : Public relations
Languages : en
Pages :

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Author: Janis Teruggi Page
Publisher: SAGE Publications
ISBN: 1506358020
Category : Business & Economics
Languages : en
Pages : 497

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Book Description
This practical introductory text presents the comprehensive field of public relations as it is today and as it will be tomorrow, exploring how public relations can play an active role in the betterment of society.

Author: Danny Moss
Publisher: SAGE
ISBN: 144625366X
Category : Business & Economics
Languages : en
Pages : 513

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Book Description
Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Author: Edward J. Lordan
Publisher: Rowman & Littlefield
ISBN: 9780830415946
Category : Business & Economics
Languages : en
Pages : 196

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Book Description
Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.