Author: Avinash ChandraPublisher:
ISBN:
Category :
Languages : en
Pages : 0
Book Description
Medical Tourism is the fastest growing sector of healthcare throughout the world. We can say during the last decade medical tourism is continuously gaining popularity, patients are more educated than ever and are going online to research information and are travelling to where they can get the best quality care at an affordable price. India, has great number of advantages with regard to medical tourism such as many private and government hospitals, availability of internationally trained medical staff, availability of international airports at all major medical tourism destination and plethora of historical and touristic attractions but despite of all these facilities our medical tourism segment is not fully utilized and it has an insignificant market share and limited available services.The Government of India has taken various initiatives like National Health Policy in 2002, Creating a department of Ayush for the complementary and alternative medicines and treatments, initiating the marketing development schemes for travel agents to promote medical tourism through proper marketing and also encouraging public - private partnership and medical visa (M-Visa) up to one year, which can be extended further up to one year.In spite of all these steps taken by Indian government the Indian tourism market is concentrated to only some major cities such as MUMBAI, CHENNAI, KERALA AND BANGLORE. Since the growth potential of medical tourism seems to be promising more destinations are needed to be developed to meet the need of medical tourism markets. Delhi is being capital of India and having number of reputed government and private hospital of world class standard has great potential of becoming medical hub of world. The current study aims to project the strength and challenges of medical tourism scenario in India with Special Reference to Delhi and NCR. I choose this topic for research work with objectives to investigate the new trends in medical field, to find out the potential of Delhi-NCR as medical tourism destination, to investigate factors that are responsible for choosing Delhi as health care destination by tourist. My research work will help in identifying different challenges and opportunities in DELHI-NCR for medical treatment. I am optimistic that the findings of the research work will help in promoting DELHI-NCR as medical hub of not only India but the world.