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Author: Adrian Furnham Publisher: Routledge ISBN: 1134666926 Category : Psychology Languages : en Pages : 228
Book Description
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Author: Adrian Furnham Publisher: Routledge ISBN: 1134666926 Category : Psychology Languages : en Pages : 228
Book Description
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Author: Naomi Klein Publisher: Macmillan ISBN: 9780312203436 Category : Business & Economics Languages : en Pages : 520
Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author: Alessandro Cento Publisher: Springer Science & Business Media ISBN: 3790820881 Category : Business & Economics Languages : en Pages : 189
Book Description
The debate on the future of the aviation sector and the viability of its traditional business practices is the core of this book. The liberalization of the EU market in the 1990s has radically modi?ed the competitive environment and the nature of airline competition. Furthermore, the new millennium began with terrorist attacks, epidemics, trade globalization, and the rise of oil prices, all of which combined to push the industry into a “perfect storm”. Airline industry pro?tability has been an elusive goal for several decades and the recent events has only accentuated existing weaknesses. The main concern of ind- try observers is whether the airline business model, successful during the 1980s and 1990s, is now sustainable in a market crowded by low-cost carriers. The airlines that will respond rapidly and determinedly to increase pressure to restructure, conso- date and segment the industry will achieve competitive advantages. In this context, the present study aims to model the new conduct of the ‘legacy’ carriers in a new liberalized European market in terms of network and pricing competition with l- cost carriers and competitive reaction to the global economic crises.
Author: Iain Christie Publisher: World Bank Publications ISBN: 1464801975 Category : Business & Economics Languages : en Pages : 325
Book Description
This book presents how tourism initiates economic development and how constraints to the growth of tourism in Sub-Saharan Africa can be addressed. With 24 case studies that illustrate tourism development, it reveals that despite destination challenges, the basic elements needed to initialize or intensify success are applicable across the region.
Author: Kenneth R. Hall Publisher: University of Hawaii Press ISBN: 0824882083 Category : History Languages : en Pages : 483
Book Description
This book brings something new in both dimension and detail to our understanding of Southeast Asia from the first to the fourteenth centuries. It puts Southeast Asia in the context of the international trade that stretched from Rome to China and draws upon a wide range of recent scholarship in history and the social sciences to redefine the role that this trade played in the evolution of the classical states of Southeast Asia. By examining the sources of Southeast Asia's classical era with the tools of modern economic history, the author shows that well-developed socioeconomic and political networks existed in Southeast Asia before significant foreign economic penetration took place. With the growth of interest in Southeast Asian commodities and the refocusing of the major East-West commercial routes through the region during the early centuries of the Christian era, internal conditions within Southeast Asia adjusted to accommodate increased external contacts. Hall takes the view that Southeast Asia's response to international trade was a reflection of preexisting patterns of trade and statecraft. In the forty years since Coede's monumental work The Indianized States of Southeast Asia was published, a great deal of archaeological and epigraphical work has been done and new interpretations advanced. By integrating new theoretical constructs, recent archaeological finds and interpretations, and his own informed reading and research, Kenneth R. Hall puts his historical narrative on a large canvas and treats areas not previously brought together for discussion along comparative lines. Like Coedes' work, his book will be important as a basic text for the teaching of early Southeast Asian history.
Author: Publisher: BRILL ISBN: 9047429974 Category : Business & Economics Languages : en Pages : 523
Book Description
Drawing on new research on textile trade and production in the regions that depended on the Indian Ocean, the book contributes to a new understanding of the role that Indian cloth played in the making of the modern world economy.
Author: Olivier Cattaneo Publisher: World Bank Publications ISBN: 0821384996 Category : Business & Economics Languages : en Pages : 420
Book Description
The book looks to address the following questions in a post-crisis world: How have lead firms responded to the crisis? Have they changed their traditional supply chain strategy and relocated and/or outsourced part of their production? How will those changes affect developing countries? What should be the policy responses to these changes?
Author: Beng-Huat Chua Publisher: Routledge ISBN: 1134572360 Category : Business & Economics Languages : en Pages : 266
Book Description
The essays in this collection challenge conventional ideas about consumption and consumerism: they consider if the inundation of Western consumer goods have created identity confusions among the affluent in Asia, and if the expansion of consumer culture really does threaten the stability of politically anti-liberal states in Asia. This is the first book to analyse in detial consumerism in the region, and will be valuable reading for students and researchers in Asian studies, economics, politics and cultural studies.
Author: Adrian Furnham
Author: Adrian Furnham
Author: Naomi Klein
Author: Kevin Watkins
Author: Alessandro Cento
Author: Iain Christie
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Author: Kenneth R. Hall
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Author: Olivier Cattaneo
Author: Beng-Huat Chua