Exploration of retail patronage influences PDF Download

Author: Soonhwa Choi
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Category :
Languages : en
Pages : 0

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Author: Kent B. Monroe
Publisher:
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Category :
Languages : en
Pages : 10

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Languages : en
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Three research objectives were determined for this study. The first objective was to explore online store image using both qualitative and quantitative methods to compare traditional store image dimensions and online store image dimensions. The second objective was to explore the relationships among self-congruity, functional congruity, online retail patronage behavior, and the possible moderators between to two types of congruity and online retail patronage behavior. The last objective was to compare the observed relationships based on the second objective between two types of online retailers: General merchandise online retailers vs. Specialty online retailers. To collect the data, in-depth interviews as well as an extensive online survey was performed. The data were analyzed through a confirmatory factor analysis and a path analysis. Findings revealed that online store image was defined as six underlying dimensions: Purchase Process and Reliability, Depth and Width of Site Attraction, Cost and Time of Delivery, Price Competitiveness and Communication, Product and Information Availability, and Post-purchase Services. The significant relationships between two types of congruity and online retail patronage behavior were found. First, Self-congruity positively influenced online retail patronage behavior to a slight degree. Conversely, Functional congruity positively influenced online retail patronage behavior to a stronger degree. Consumers' prior online shopping experience was identified as a moderator, such that consumers with higher prior experience used both functional and self related attributes to decide their online retail patronage behavior. Consumers with lower prior experience used mainly functional attributes to decide the online retail patronage behavior. Managerial and academic implications and future research directions based on the findings were offered.

Author: Gérard Cliquet
Publisher: John Wiley & Sons
ISBN: 1118614143
Category : Business & Economics
Languages : en
Pages : 236

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This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

Author: Shadma Shahid
Publisher: Anchor Academic Publishing
ISBN: 3954894696
Category : Business & Economics
Languages : en
Pages : 85

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Retailing has been practiced from the early years of mankind in the form of barter to the current technologically sophisticated e-tailing in the 21st century. In any format, retailing involves the sale of goods and services to the final consumer. The form

Author: Torben Hansen
Publisher: Springer Science & Business Media
ISBN: 1402079559
Category : Business & Economics
Languages : en
Pages : 132

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Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.

Author: John C. Rogers III
Publisher: Springer
ISBN: 3319169378
Category : Business & Economics
Languages : en
Pages : 665

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This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author: William R. Darden
Publisher: North Holland
ISBN:
Category : Business & Economics
Languages : en
Pages : 520

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Includes bibliographical references and index

Author:
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Category :
Languages : en
Pages : 78

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Author: Kim Peterson
Publisher:
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Category : Consumers
Languages : en
Pages : 454

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