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Expert to Influencer

Expert to Influencer PDF Author: Divya Parekh
Publisher: DP Group, LLC
ISBN: 9781949513103
Category : Business & Economics
Languages : en
Pages : 216

Book Description
"In-demand Business Leadership Coach and Influence Building Advisor, Divya Parekh is back with a bold and revolutionary playbook that will take you from the backseat, get your hand on the wheels of your life, and drive you to the desired destination. There is nowhere you can hide. You daily face an uncomfortable truth - if you are not living an extraordinary life, you are living with mediocrity. If you are not an influencer, your message will be limited to a few. The masses that need could benefit are left to deal with their struggle on their own. Have you been curious to know how people around you get all the opportunities you desire? Do you find it hard to speak the words, solve problems, and build the personal character that will make you seamlessly attract people and resources? So, what is an influencer doing that you aren't?In the book, Divya Parekh dives deep into why certain people can win the heart of others with ease, create a compelling message that people can relate and be the solution that they are thirsty for. Regardless of your chosen career path, you desire to achieve success. With this book by your side, you will be able to claim your authority, helping others succeed and be in the spotlight as an influencer. The book consists of three major sections peppered with practical exercises. When you implement strategies systematically, and with exceptional commitment, you will break every single barrier to becoming a leading influencer. The first part is the Design Phase - This is the secret sauce that you need to walk through the foundational blocks to building a lifetime of impact. You will not only connect with the real you in this section and possibly, for the first time, but also discover the hidden golden truths to living your best life. The second part is the Build Phase - you are a unique breed, and your untapped potential exists, waiting for you to realize it. You will learn to amplify your unique voice with powerful strategies that will take it to every part of the world? The tools to unravel that possible is what you get here. The last part is the Live It Phase - several generations to come are eager to hear about you - your experiences, your thoughts, solutions, dreams, pain, adventures, and breakthroughs. Would you like to know how to inject a lifetime of legacy into every minute of your life, going forward? Divya Parekh has loaded the last section with the full dose of living your messages that last into the future. It's time to begin the journey! Let's get started!

Expert to Influencer

Expert to Influencer PDF Author: Divya Parekh
Publisher: DP Group, LLC
ISBN: 9781949513103
Category : Business & Economics
Languages : en
Pages : 216

Book Description
"In-demand Business Leadership Coach and Influence Building Advisor, Divya Parekh is back with a bold and revolutionary playbook that will take you from the backseat, get your hand on the wheels of your life, and drive you to the desired destination. There is nowhere you can hide. You daily face an uncomfortable truth - if you are not living an extraordinary life, you are living with mediocrity. If you are not an influencer, your message will be limited to a few. The masses that need could benefit are left to deal with their struggle on their own. Have you been curious to know how people around you get all the opportunities you desire? Do you find it hard to speak the words, solve problems, and build the personal character that will make you seamlessly attract people and resources? So, what is an influencer doing that you aren't?In the book, Divya Parekh dives deep into why certain people can win the heart of others with ease, create a compelling message that people can relate and be the solution that they are thirsty for. Regardless of your chosen career path, you desire to achieve success. With this book by your side, you will be able to claim your authority, helping others succeed and be in the spotlight as an influencer. The book consists of three major sections peppered with practical exercises. When you implement strategies systematically, and with exceptional commitment, you will break every single barrier to becoming a leading influencer. The first part is the Design Phase - This is the secret sauce that you need to walk through the foundational blocks to building a lifetime of impact. You will not only connect with the real you in this section and possibly, for the first time, but also discover the hidden golden truths to living your best life. The second part is the Build Phase - you are a unique breed, and your untapped potential exists, waiting for you to realize it. You will learn to amplify your unique voice with powerful strategies that will take it to every part of the world? The tools to unravel that possible is what you get here. The last part is the Live It Phase - several generations to come are eager to hear about you - your experiences, your thoughts, solutions, dreams, pain, adventures, and breakthroughs. Would you like to know how to inject a lifetime of legacy into every minute of your life, going forward? Divya Parekh has loaded the last section with the full dose of living your messages that last into the future. It's time to begin the journey! Let's get started!

Influencer: The New Science of Leading Change, Second Edition

Influencer: The New Science of Leading Change, Second Edition PDF Author: Joseph Grenny
Publisher: McGraw Hill Professional
ISBN: 0071808876
Category : Business & Economics
Languages : en
Pages : 355

Book Description
CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviorswith powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you hadmore influence with the people in your life. But most of us stop trying to make change happen because we believe itis too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new editionof Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taughteach and every step of the influence process--including robust strategies for making change inevitable in yourpersonal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles andskills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster,live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author

The Age of Influence

The Age of Influence PDF Author: Neal Schaffer
Publisher: HarperCollins Leadership
ISBN: 1400216370
Category : Business & Economics
Languages : en
Pages : 288

Book Description
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

The Influencer Code

The Influencer Code PDF Author: Amanda Russell
Publisher: Hatherleigh Press
ISBN: 1578268257
Category : Business & Economics
Languages : en
Pages : 192

Book Description
The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.

Influencer Marketing

Influencer Marketing PDF Author: Sevil Yesiloglu
Publisher: Routledge
ISBN: 1000228266
Category : Business & Economics
Languages : en
Pages : 316

Book Description
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.

Influencer

Influencer PDF Author: T. Bettina Cornwell
Publisher: Routledge
ISBN: 1000317862
Category : Business & Economics
Languages : en
Pages : 109

Book Description
The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.

Influencer Marketing Strategy

Influencer Marketing Strategy PDF Author: Gordon Glenister
Publisher: Kogan Page Publishers
ISBN: 1789667267
Category : Business & Economics
Languages : en
Pages : 305

Book Description
SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.

Winfluence

Winfluence PDF Author: Jason Falls
Publisher: Entrepreneur Press
ISBN: 1613084471
Category : Business & Economics
Languages : en
Pages : 163

Book Description
Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.

Marketing to Gen Z

Marketing to Gen Z PDF Author: Jeff Fromm
Publisher: AMACOM
ISBN: 0814439284
Category : Business & Economics
Languages : en
Pages : 247

Book Description
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!

Everyone Is an Influencer

Everyone Is an Influencer PDF Author: Kelly Keenan
Publisher: Ideapress Publishing
ISBN: 9781646870110
Category : Business & Economics
Languages : en
Pages : 250

Book Description
A stunning expose into the world of fake influencers and a guide to what it really takes to identify, become and work with real influencers who actually shape opinions and persuade millions through a combination of powerful stories and charismatic authenticity. The right story for your business, is the real story - and it needs to be powered by real people. Brand story expert Kelly Keenan demolishes the failure of fake influencers and flat, lifeless, who-cares brand stories with a proven approach for creating authentic and inspiring brand celebrations that inspire employees, friends, and followers to enthusiastically participate as influencers for your business and brand. For over a decade, Keenan and his team have used these strategies to help companies and nonprofits to transform their business and culture, achieving remarkable results. Now his proprietary strategies are laid out in step by step fashion, packed with real-life examples, tips and takeaways that any leader can put to use immediately.