The Art of SEO PDF Download

Author: Eric Enge
Publisher: "O'Reilly Media, Inc."
ISBN: 1491903643
Category : Business & Economics
Languages : en
Pages : 1179

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Book Description
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected].

Author: Steven E. Rigdon
Publisher: John Wiley & Sons
ISBN: 1119237696
Category : Science
Languages : en
Pages : 420

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Book Description
ENABLES READERS TO UNDERSTAND THE METHODS OF EXPERIMENTAL DESIGN TO SUCCESSFULLY CONDUCT LIFE TESTING TO IMPROVE PRODUCT RELIABILITY This book illustrates how experimental design and life testing can be used to understand product reliability in order to enable reliability improvements. The book is divided into four sections. The first section focuses on statistical distributions and methods for modeling reliability data. The second section provides an overview of design of experiments including response surface methodology and optimal designs. The third section describes regression models for reliability analysis focused on lifetime data. This section provides the methods for how data collected in a designed experiment can be properly analyzed. The final section of the book pulls together all of the prior sections with customized experiments that are uniquely suited for reliability testing. Throughout the text, there is a focus on reliability applications and methods. It addresses both optimal and robust design with censored data. To aid in reader comprehension, examples and case studies are included throughout the text to illustrate the key factors in designing experiments and emphasize how experiments involving life testing are inherently different. The book provides numerous state-of-the-art exercises and solutions to help readers better understand the real-world applications of experimental design and reliability. The authors utilize R and JMP® software throughout as appropriate, and a supplemental website contains the related data sets. Written by internationally known experts in the fields of experimental design methodology and reliability data analysis, sample topics covered in the book include: An introduction to reliability, lifetime distributions, censoring, and inference for parameter of lifetime distributions Design of experiments, optimal design, and robust design Lifetime regression, parametric regression models, and the Cox Proportional Hazard Model Design strategies for reliability achievement Accelerated testing, models for acceleration, and design of experiments for accelerated testing The text features an accessible approach to reliability for readers with various levels of technical expertise. This book is a key reference for statistical researchers, reliability engineers, quality engineers, and professionals in applied statistics and engineering. It is a comprehensive textbook for upper-undergraduate and graduate-level courses in statistics and engineering.

Author: Ali Saeedi
Publisher: Springer Science & Business Media
ISBN: 3642250408
Category : Science
Languages : en
Pages : 197

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Book Description
Undertaken with the aim of providing a better understanding of the multiphase fluid flow characteristics of fluid-rock systems during the geo-sequestration process, the research detailed in this volume addresses issues not previously covered in the literature.

Author: , empreender
Publisher: Editora Bibliomundi
ISBN: 1526038986
Category : Business & Economics
Languages : en
Pages : 48

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Book Description
Search Engine Optimization is a skill that is constantly changing and evolving. If you work in this profession, then resting on your laurels and sticking with what you know simply isn’t an option any more.Today, Google is an AI-driven company. Google wants to combine its search engine with its smart assistant, so that you can simply ask Google who was in X film, or how to cook X meal, and it will be able to answer in natural language by pulling from the web.The only way to succeed online, is to take a data-driven approach. In this report, you’ll learn why this is no longer optional for SEOs, and why it’s crucial for the entire industry that more agencies start using this topic. You’ll also see precisely what an AB test is, and how you can employ it to amazing effect.

Author: Dan Siroker
Publisher: John Wiley & Sons
ISBN: 1118792416
Category : Business & Economics
Languages : en
Pages : 214

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Book Description
How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing. A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race. In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions. Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn: What to test How to choose the testing solution that's right for your organization How to assemble an A/B testing dream team How to create personalized experiences for every visitor And much more Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.

Author: Bruce Clay
Publisher: John Wiley & Sons
ISBN: 0470495405
Category : Business & Economics
Languages : en
Pages : 659

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Book Description
If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

Author: Jennifer Grappone
Publisher: John Wiley & Sons
ISBN: 1118025504
Category : Computers
Languages : en
Pages : 432

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Book Description
The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

Author: Jennifer Grappone
Publisher: John Wiley & Sons
ISBN: 0470382112
Category : Computers
Languages : en
Pages : 386

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Book Description
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

Author:
Publisher: ScholarlyEditions
ISBN: 1464990506
Category : Computers
Languages : en
Pages : 5246

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Book Description
Advances in Information Technology Research and Application / 2012 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Information Technology. The editors have built Advances in Information Technology Research and Application / 2012 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Information Technology in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Advances in Information Technology Research and Application / 2012 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.

Author:
Publisher: ScholarlyEditions
ISBN: 1464920915
Category : Technology & Engineering
Languages : en
Pages : 872

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Book Description
Advances in Bioengineering Research and Application: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Bioengineering. The editors have built Advances in Bioengineering Research and Application: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Bioengineering in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Advances in Bioengineering Research and Application: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.