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Author: Alice Bell Publisher: Catapult ISBN: 1640094342 Category : Science Languages : en Pages : 288
Book Description
Traversing science, politics, and technology, Our Biggest Experiment shines a spotlight on the little-known scientists who sounded the alarm to reveal the history behind the defining story of our age: the climate crisis. Our understanding of the Earth's fluctuating environment is an extraordinary story of human perception and scientific endeavor. It also began much earlier than we might think. In Our Biggest Experiment, Alice Bell takes us back to climate change science's earliest steps in the eighteenth and nineteenth centuries, through the point when concern started to rise in the 1950s and right up to today, where the “debate” is over and the world is finally starting to face up to the reality that things are going to get a lot hotter, a lot drier (in some places), and a lot wetter (in others), with catastrophic consequences for most of Earth's biomes. Our Biggest Experiment recounts how the world became addicted to fossil fuels, how we discovered that electricity could be a savior, and how renewable energy is far from a twentieth-century discovery. Bell cuts through complicated jargon and jumbles of numbers to show how we're getting to grips with what is now the defining issue of our time. The message she relays is ultimately hopeful; harnessing the ingenuity and intelligence that has driven the history of climate change research can result in a more sustainable and bearable future for humanity.
Author: Alice Bell Publisher: Catapult ISBN: 1640094342 Category : Science Languages : en Pages : 288
Book Description
Traversing science, politics, and technology, Our Biggest Experiment shines a spotlight on the little-known scientists who sounded the alarm to reveal the history behind the defining story of our age: the climate crisis. Our understanding of the Earth's fluctuating environment is an extraordinary story of human perception and scientific endeavor. It also began much earlier than we might think. In Our Biggest Experiment, Alice Bell takes us back to climate change science's earliest steps in the eighteenth and nineteenth centuries, through the point when concern started to rise in the 1950s and right up to today, where the “debate” is over and the world is finally starting to face up to the reality that things are going to get a lot hotter, a lot drier (in some places), and a lot wetter (in others), with catastrophic consequences for most of Earth's biomes. Our Biggest Experiment recounts how the world became addicted to fossil fuels, how we discovered that electricity could be a savior, and how renewable energy is far from a twentieth-century discovery. Bell cuts through complicated jargon and jumbles of numbers to show how we're getting to grips with what is now the defining issue of our time. The message she relays is ultimately hopeful; harnessing the ingenuity and intelligence that has driven the history of climate change research can result in a more sustainable and bearable future for humanity.
Author: Michael Luca Publisher: MIT Press ISBN: 0262542277 Category : Business & Economics Languages : en Pages : 229
Book Description
How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”
Author: Frances Vidakovic Publisher: Createspace Independent Publishing Platform ISBN: 9781537120874 Category : Languages : en Pages : 288
Book Description
100 EXPERIMENTS TO CHANGE YOUR LIFE Ralph Waldo Emerson once said "All life is an experiment. The more experiments you make the better." Many of us spend our days as if we are going to live forever. We dream about things we never do. We think about things we never say. We sit and hope and expect things to fall into our lap but guess what? They never do. If you want something you have never had, you have to do something you have never done before. If you truly want to achieve a goal or a dream you will find a way. If you don't, you will find an excuse. This book is a compilation of 100 life experiments or what can also be considered to be a bunch of dares. I dare you to do them all to prove you are awake and alive in this world. These life experiments are going to force you to get outside your comfort zone. You will need to get over your fears, try something different, stand up for yourself and learn how to have fun again. Ultimately it is going to be up to you. Are you ready to take action? Don't be afraid to fail. Be afraid not to try. It's time to remember what it feels like to be alive again. To live is the rarest thing in the world. Most people just exist. Oscar Wilde
Author: Stefan H. Thomke Publisher: Harvard Business Press ISBN: 1633697118 Category : Business & Economics Languages : en Pages : 252
Book Description
Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns. Experimentation Works is your guidebook to a truly new way of thinking and innovating.
Author: Francesca Gino Publisher: Harvard Business Review Press ISBN: 1422142698 Category : Business & Economics Languages : en Pages : 274
Book Description
A psychologist and business professor takes an in-depth look at decision-making, explaining the pitfalls people can avoid to stay on track with their decisions and reach their goals. 25,000 first printing.
Author: Kathrin Herrmann Publisher: BRILL ISBN: 9004391193 Category : Philosophy Languages : en Pages : 749
Book Description
Animal experimentation has been one of the most controversial areas of animal use, mainly due to the intentional harms inflicted upon animals for the sake of hoped-for benefits in humans. Despite this rationale for continued animal experimentation, shortcomings of this practice have become increasingly more apparent and well-documented. However, these limitations are not yet widely known or appreciated, and there is a danger that they may simply be ignored. The 51 experts who have contributed to Animal Experimentation: Working Towards a Paradigm Change critically review current animal use in science, present new and innovative non-animal approaches to address urgent scientific questions, and offer a roadmap towards an animal-free world of science.
Author: Lynne McTaggart Publisher: Simon and Schuster ISBN: 0743276965 Category : Body, Mind & Spirit Languages : en Pages : 339
Book Description
Draws on original experiments as well as scientific research to explore a theory that the entire universe is connected by a vast energy field that can be manipulated for the betterment of the world using positive thought processes.
Author: John Bargh Publisher: Simon and Schuster ISBN: 1501101218 Category : Psychology Languages : en Pages : 352
Book Description
"The world's leading expert on the unconscious mind reveals the hidden mental processes that secretly govern every aspect of our behavior. For more than three decades, Dr. John Bargh has been conducting revolutionary research into the unconscious mind--not Freud's dark, malevolent unconscious but the new unconscious, a helpful and powerful part of the mind that we can access and understand through experimental science. Now Dr. Bargh presents an engaging and enlightening tour of the influential psychological forces that are at work as we go about our daily lives--checking a dating app, holding a cup of hot coffee, or getting a flu shot. Dr. Bargh takes you into his labs at New York University and Yale where his ingenious experiments have shown how the unconscious guides our actions, goals and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. He reveals the pervasive influence of the unconscious mind on who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter, and sleep better. Before You Know It will profoundly change the way you understand yourself by introducing you to a fascinating world only recently discovered, the world that exists below the surface of your awareness and yet is the key to unlocking new ways of thinking, feeling and behaving."--Jacket.
Author: Alice Bell
Author: Alice Bell
Author: Michael Luca
Author: Rupert Sheldrake
Author: Frances Vidakovic
Author: Stefan H. Thomke
Author: Francesca Gino
Author: Kathrin Herrmann
Author: Lynne McTaggart
Author: John Bargh
Author: Robert T. Merrill