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Author: Ben Wooliscroft Publisher: Springer Science & Business Media ISBN: 9780387261751 Category : Business & Economics Languages : en Pages : 614
Book Description
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Author: Ben Wooliscroft Publisher: Springer Science & Business Media ISBN: 9780387261751 Category : Business & Economics Languages : en Pages : 614
Book Description
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Author: George Tesar Publisher: Routledge ISBN: 041578333X Category : Business & Economics Languages : en Pages : 278
Book Description
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.
Author: United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Retailing, Distribution, and Marketing Practices Publisher: ISBN: Category : Small business Languages : en Pages : 660
Author: Ben Wooliscroft
Author: Ben Wooliscroft
Author: Wroe Alderson
Author: 
Author: George Tesar
Author: 
Author: John L. Andriot
Author: 
Author: United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Retailing, Distribution, and Marketing Practices
Author: O. A. J. Mascarenhas
Author: United States. Congress. Senate. Select Committee on Small Business