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Author: Courtland L. Bovée Publisher: ISBN: 9780132396707 Category : Business communication Languages : en Pages : 99998
Book Description
Excellence in Business Communication has long been a well-respected business communication textbook, successfully demonstrating how business communication works in the world, and helping students to understand the concepts behind effective communication while they develop and refine their own skills. The third edition has a stronger "business" focus, with running cases and tips for success features, and has been streamlined to be more accessible to students. The new open design and updated content and pedagogy will set a new standard for business communication texts.
Author: Courtland L. Bovée Publisher: ISBN: 9780132396707 Category : Business communication Languages : en Pages : 99998
Book Description
Excellence in Business Communication has long been a well-respected business communication textbook, successfully demonstrating how business communication works in the world, and helping students to understand the concepts behind effective communication while they develop and refine their own skills. The third edition has a stronger "business" focus, with running cases and tips for success features, and has been streamlined to be more accessible to students. The new open design and updated content and pedagogy will set a new standard for business communication texts.
Author: Mary Ellen Guffey Publisher: South Western Educational Publishing ISBN: 9780324233643 Category : Business communication Languages : en Pages : 0
Book Description
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Author: Peter Hartley Publisher: Routledge ISBN: 1134645724 Category : Business & Economics Languages : en Pages : 399
Book Description
This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are: interpersonal communication, including the use and analysis of nonverbal communication group communication, including practical techniques to support discussion and meetings written presentation, including the full range of paper and electronic documents oral presentation, including the use of electronic media corporate communication, including strategies and media. The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations. This is an ideal text for undergraduates and postgraduates studying business communication, and through its direct style and practical relevance it will also satisfy professional readers wishing to develop their understanding and skills.
Author: Courtland L. Bovée Publisher: Prentice Hall ISBN: 9780131870475 Category : Business Languages : en Pages : 0
Book Description
KEY BENEFIT: With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers. KEY TOPICS: Bovee/Thill/Mescon weaves a four-part pedagogical tool through out each chapter. It starts with Orient, which outlines what is going to be covered in the chapter and then connects these topics with a "role-model" business professional. Next is Explore, which looks at the skills that their "role-model" used in order to be successful. Third is Confirm, which revisits what they have learned in the chapter. And, finally, Apply allows students to use the skills they have learned in the chapter. MARKET: For introductory level business students.
Author: Mary Ellen Guffey Publisher: Scarborough, Ont. : Nelson Thomson Learning ISBN: 9780176169299 Category : Business communication Languages : en Pages : 567
Author: Patrick De Pelsmacker Publisher: Pearson Higher Ed ISBN: 0273773240 Category : Business & Economics Languages : en Pages : 641
Book Description
Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign. The fifth edition of Marketing Communications: A European Perspective has been fully updated to include: A brand new chapter examining ethical issues in marketing communications Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies The book is suitable for both undergraduate and postgraduate students of marketing communications
Author: Courtland L. Bovée
Author: Courtland L. Bovée
Author: Ed Bowker Staff
Author: Mary Ellen Guffey
Author: Scott McLean
Author: Peter Hartley
Author: Courtland L. Bovée
Author: Mary Ellen Guffey
Author: Patrick De Pelsmacker
Author: David J. Rachman
Author: John V. Thill