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Author: Michelle Drifka Hinson Publisher: ISBN: Category : Fund raising Languages : en Pages : 226
Book Description
Compares the characteristics of successful fundraising programs with those of successful public relations programs. Methodologies include a literature review and interviews with academics and practitioners in fundraising and public relations. Finds that fundraising is a highly specialized form of public relations, that fundraising and public relations practitioners have incorrect perceptions of one another's roles, and that relationships are the key to effectiveness in fundraising and public relations. Recommends that fundraising professionals focus on relationships and develop an understanding of the differences and appropriate uses of advertising, marketing, and public relations.
Author: Michelle Drifka Hinson Publisher: ISBN: Category : Fund raising Languages : en Pages : 226
Book Description
Compares the characteristics of successful fundraising programs with those of successful public relations programs. Methodologies include a literature review and interviews with academics and practitioners in fundraising and public relations. Finds that fundraising is a highly specialized form of public relations, that fundraising and public relations practitioners have incorrect perceptions of one another's roles, and that relationships are the key to effectiveness in fundraising and public relations. Recommends that fundraising professionals focus on relationships and develop an understanding of the differences and appropriate uses of advertising, marketing, and public relations.
Author: Kathleen S. Kelly Publisher: Routledge ISBN: 1000149064 Category : Business & Economics Languages : en Pages : 489
Book Description
This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.
Author: Richard D. Waters Publisher: Routledge ISBN: 1317636910 Category : Language Arts & Disciplines Languages : en Pages : 366
Book Description
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
Author: William Swanger Publisher: ISBN: Category : Charities Languages : en Pages : 166
Book Description
This qualitative study of public relations and fund-raising practitioners in charitable organizations found fund-raising encroachment of public relations occurring at a rate roughly comparable to levels documented in the first studies of encroachment conducted some 15 years ago. Encroachment has been found to focus public relations on one organizational public at the expense of others. Partly as a defense against encroachment, the theory of donor relations advances the concept that fund raising is a specialization of public relations. Contrary to concerns that fund-raising practitioners would not accept this concept, a majority of fund-raising practitioners in the study sample agreed that fund raising is a specialization of public relations. However, both public relations and fund-raising practitioners had reservations that this reconceptualization would end fund-raising encroachment, preferring separate-but-equal organizational structures for the two functions. The research also found support for a refinement of donor relations theory through incorporation of contingency theory.
Author: Yi Ji Publisher: ISBN: Category : Languages : en Pages :
Book Description
The purpose of this case study is to provide knowledge of how various stakeholders respond to online communications, including both information contents and distribution tools, of a fundraising event. While organizing a charity bike ride fundraising event, Ronald McDonald House Charities of South Florida utilized the Internet as a primary public relations tool to cultivate relationships with cyclists, volunteers and sponsors. By adopting qualitative content analysis and one-on-one interviews, this study offers important implications on how the best practice of public relations can be integrated in a fundraising event to cultivate relations via the Internet with key stakeholders. The results will also benefit the online public relations management for local NPO chapters in organizing athletic fundraising events.
Author: Kathleen S. Kelly Publisher: Routledge ISBN: 1135693994 Category : Language Arts & Disciplines Languages : en Pages : 674
Book Description
In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic textbook on fund raising. By integrating practical knowledge with social science theory and research, it presents a comprehensive approach to the function, from its legal and ethical principles to the managerial process by which gifts are raised. Territory previously uncharted in the literature is explored, such as the historical and organizational contexts of contemporary practice. Explanations of programs, techniques, and publics introduce a new system for understanding fund raising's major concepts. Unlike efforts in established fields, most of the material represents original scholarship undertaken to produce a first-time text. The book's main purpose is to teach students about fund raising--a high-demand, high-paying occupation that will continue to expand into the 21st century as the need for trained practitioners exceeds the supply. During the last decade, fund-raising education moved into the formal classroom and away from an apprenticeship tradition of senior practitioners mentoring newcomers. Yet until now, there has not been a textbook to support this evolving professionalism. Faculty have been reluctant to define fund raising as an academic subject in the absence of a theory-based teaching resource, and courses usually have been assigned to part-time instructors hired from the practice. This textbook addresses the void. It is designed for graduate and upper-level undergraduate courses dealing with fund raising as a primary or secondary subject. Among its features, each chapter points out research gaps and opportunities--such as problems and theories for master's theses and doctoral dissertations--and ends with a list of suggested readings. The text is appropriate for the diverse academic areas in which fund raising, nonprofit management, and philanthropy are taught, including public administration, management, arts and humanities, education, social work, economics, and sociology. Because of its public relations orientation, it is particularly suited for courses offered in that discipline. Additional audiences are practitioners enrolled in professional development programs; CEOs, trustees, and others interested in self-study; and scholars who need serious literature on the subject.
Author: Maria M. Publisher: GRIN Verlag ISBN: 3668336741 Category : Business & Economics Languages : en Pages : 99
Book Description
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, , language: English, abstract: The developments in the digital word introduced new communications channels in the Public Relations (PR) work, which encompass technologies such as social networking. PR and communications practitioners generally accept this development as an advantageous phenomenon. However, recent research on social media has shown that the PR industry in the nonprofit sector lacks a full integration of new media to its full extent in order to be more efficient. Limited research has been carried out to explore the challenges in the adoption of social media channels in this particular sector. This study sought to explore the experiences and perceptions on the process of social media integration in an international NGO. By using the findings of semi-structured interviews of the staff and that of the content analysis of the deployed social media channels, it aims to investigate the effect of social media communication on the relationship building with the supporters through dialogue. The study revealed that different concepts such as dialogical communication and relationship building have enormous value within the online PR work in organisations. The new online platforms can be used for building relationships with stakeholders by embracing two-way communication which leads to a mutual understanding and commitment from the donors. It seemed that strategic social media adoption is also dependant on the organisational culture and power structures in it. Providing for a different understanding of organisational goals and the value of social media on the management level can marginalise a successful contribution of these channels to the strategic communications and fundraising work. The conclusions from this research represent a broad theoretical framework for further research into the effects of social media on successful PR practice in NGOs on a local, national and international level.
Author: Rakhi Poonia Publisher: Independently Published ISBN: Category : Languages : en Pages : 28
Book Description
This book answers questions like who is a public relations and fundraising manager? How to become a public relations and fundraising manager in Atlanta, in Georgia, and in USA? What degree qualifications are required to become a public relations officer in Atlanta, in Georgia, and in USA in 2020 and beyond? Which are the best colleges to study at to become a public relations and fundraising manager in Atlanta, in Georgia, and in USA? How much do public relations and fundraising managers get paid in Atlanta, in Georgia, and in USA? Pictures of public relation and fundraising managers in this brilliant employment generation book are assembled by Rakhi Poonia and 8-year-old Aaron Poonia.
Author: Anne M. Cronin Publisher: Springer ISBN: 3319726374 Category : Social Science Languages : en Pages : 123
Book Description
This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.
Author: Michelle Drifka Hinson
Author: Michelle Drifka Hinson
Author: Kathleen S. Kelly
Author: Richard D. Waters
Author: William Swanger
Author: Kathleen S. Kelly
Author: Yi Ji
Author: Kathleen S. Kelly
Author: Maria M.
Author: Rakhi Poonia
Author: Anne M. Cronin