Author: Lynsey HollywoodPublisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Examining Dimensions of Consumer Behaviour Within the Commodity Liquid Milk Market
Author: Lynsey HollywoodChanging Consumer Behaviour. Analysis of Behavioural Concepts based on the Example of Cadbury Dairy Milk
Author: Publisher: GRIN Verlag
ISBN: 3346129268
Category : Business & Economics
Languages : en
Pages : 39
Book Description
Seminar paper from the year 2019 in the subject Sociology - Consumption and Advertising, grade: 1,0, University of Lincoln, language: English, abstract: In recent years, the UK chocolate confectionery market has been characterised by a high level of competition. Nevertheless, Cadbury Dairy Milk has managed to be the market leader, counteracting the overall decline in the segment with a growth of 4% in 2017. This development has been built on high levels of trust among their customers and the perception of them offering good value for money which reflects their long history in the market and extensive advertising efforts (Winter, 2018). It can be said that advertising creates and transfers social trends as well as core beliefs and values which entail the formation of an attitude and can result in a purchase intention (De Mooij, 2004, 312). Understanding how people choose between several similar products and brands as well as how they arrive at their choice, can be seen as an important aspect among marketers. Theories have been developed to describe how people make their decisions and what might influence their decision-making process. Consequently, it has become a key strategy for marketers to change consumers' behaviour and alter their attitudes towards a company, product or service through advertising (Adhikary, 2014). Based on this, the aim of this paper is to critically examine the impact of behavioural concepts on consumers and their decision-making process. Due to practical constraints, this paper cannot provide a comprehensive review of all theoretical concepts and therefore, the following two models have been chosen: operant conditioning and Attitude-Toward-The-Ad model. Each of these models will be explained theoretically and then applied to a recent advertising campaign of Cadbury to analyse the effectiveness and the impact of the campaign on consumers. Subsequently, recommendations will be given on the basis of the findings.
Buyer Behaviour in Fluid Milk Markets
Author: P. SanthiPublisher: LAP Lambert Academic Publishing
ISBN: 9783659174391
Category :
Languages : en
Pages : 304
Book Description
India has emerged as the largest producer of milk in the world with the most successful developmental programmes based on the principles of co-operation. The milk market in India is predominantly in the unorganised sector and is fragmented which handle comparatively small quantity of raw milk. They are the biggest challenge to the organised dairy industry comprises of government, co-operative and the private dairies who market branded pasteurised milk. Marketing of branded pasteurised milk is different when compared to other consumer goods due to product characteristics, variants, usage patterns, consumer perceptions and behaviour, distribution practices and retailers profile. To reap the benefits gone into the efforts of dairy development, it has to shift its focus on marketing efforts for which understanding of consumer behaviour forms the basis. Of all the market segments, the urban household segment provides a stable market with respect to demand for fluid milk. This book will be useful to dairy co-operative societies, private sector dairy firms, marketers of fluid milk, government, policymakers and scholars to work towards strengthening and developing fluid milk market.
Consumption and Opinions of Fluid Milk
Author: Ontario. Milk Marketing BoardPublisher:
ISBN:
Category :
Languages : en
Pages : 150
Book Description
The Marketing of Milk
Author: Linda WhetstonePublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 82
Book Description
An Analysis of the Market for Fluid Milk
Author: Warren Wright ShearerPublisher:
ISBN:
Category :
Languages : en
Pages : 190
Book Description
An Economic Analysis of Generic Milk Advertising Impacts on Markets in New York State
Author: John E. LenzPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32
Book Description
Two-stage Oligopoly Pricing with Differentiated Products
Author: Tirtha Pratim DharPublisher:
ISBN:
Category : Milk supply
Languages : en
Pages : 416
Book Description
Author: John Nagle
Author: