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Author: Charles M. Futrell Publisher: McGraw-Hill Education ISBN: 9781260316629 Category : Business & Economics Languages : en Pages : 0
Book Description
ABC's of Relationship Selling 13e trains the readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leading text brings a comfortable and familiar approach to the Selling discipline.
Author: Charles M. Futrell Publisher: McGraw-Hill Education ISBN: 9781260316629 Category : Business & Economics Languages : en Pages : 0
Book Description
ABC's of Relationship Selling 13e trains the readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leading text brings a comfortable and familiar approach to the Selling discipline.
Author: Charles M. Futrell Publisher: Irwin/McGraw-Hill ISBN: 9780072930214 Category : Selling Languages : en Pages : 0
Book Description
Includes practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. This book focuses on improving communication skills and emphasizes that selling skills are a valuable asset.
Author: Delbert I. Hawkins Publisher: McGraw-Hill/Irwin ISBN: 9780072865493 Category : Consumer Behavior Languages : en Pages : 0
Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author: Dhruv Grewal Publisher: ISBN: 9781265247270 Category : Marketing Languages : en Pages : 0
Book Description
"The Sixth Canadian Edition focuses on the core concepts and tools that marketers use to create value for customers while examining new trends that have emerged from the Covid-19 pandemic, which have affected how businesses go to market and build those important relationships. As signified by the cover image, marketers today need to be more agile than ever and this new theme surfaces through numerous stories and examples throughout the textbook. Current and engaging Canadian examples integrated throughout the text further define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising."-- Provided by publisher.
Author: Allan C. Ornstein Publisher: Houghton Mifflin ISBN: Category : Business & Economics Languages : en Pages : 584
Book Description
Foundations of Education incorporates relevant interdisciplinary perspectives and emphasizes coverage of key issues in education, with up-to-date research, primary resources, and documentation. This text provides comprehensive and substantive coverage of all foundational areas--including social, philosophical, historical, political, economic, curricular, and legal--for students who are preparing for a career in teaching and for those who simply wish to learn more about significant contemporary issues in education. The authors have included strong, thought-provoking pedagogy, and have emphasized the growing role of technology in education, especially in the new Technology@School feature.New! In This Case boxed features contain brief, fictional case scenarios that describe situations in which a new teacher might find themselves. Readers are asked to think critically about concepts discussed in each chapter to answer questions that encourage critical and applied analysis.New! Expanded topical overview charts in each chapter summarize and compare key developments and topics in education.New! Information about standards addresses the growing emphasis on holding students, teachers and schools accountable for performing at levels specified by local, state, and national standards. New sections focus on preparing teachers for the stress related to state/district standards, and legal issues, including the No Child Left Behind act, are addressed.Technology@School, a popular feature in every chapter, updates students on relevant developments in educational technology and provides information that may prove useful in their teaching careers. Topics include, Usingthe Internet to Learn About World Schools (Chapter 3), Helping Students Develop Media Literacy (Chapter 9), and Protecting Students from Undesirable Material on the Web (Chapter 13).Focus Questions appear at the beginning of each chapter and provide students with an organized reference to chapter material--Refocus Questions appear after major text sections and are designed to help reinforce and improve the students' comprehension by reviewing the information in the chapter.Taking issue charts appear in each chapter to present controversial issues in the field of education, offering arguments on both sides of a question to illustrate why the topic is important and how it affects contemporary schools. Instructors can use these charts as the basis for class discussions or essay assignments.Eduspace, a customizable, powerful, interactive platform, provides instructors with text-specific online courses and content in multiple disciplines. Eduspace gives an instructor the ability to create all or part of their course online using the widely recognized tools of Blackboard and quality text-specific content from HMCo. Instructors can quickly and easily assign homework exercises, quizzes, tests, tutorials and supplemental study materials and can modify that content or even add their own.
Author: Esther Cameron Publisher: Kogan Page Publishers ISBN: 0749472596 Category : Business & Economics Languages : en Pages : 464
Book Description
The definitive, bestselling text in the field of change management, Making Sense of Change Management provides a thorough overview of the subject for both students and professionals. Along with explaining the theory of change management, it comprehensively covers the models, tools, and techniques of successful change management so organizations can adapt to tough market conditions and succeed by changing their strategies, structures, boundaries, mindsets, leadership behaviours and of course their expectations of the people who work within them. This completely revised and updated 4th edition of Making Sense of Change Management includes more international examples and case studies, emerging new thinking and practice in the area of cultural change and a new chapter on the interrelationship with project management (PM) and change management. It also covers complexity models, agile approaches, and stakeholder management along with cultural sensitivity and what to do when cultures collide. Making Sense of Change Management remains essential reading for anyone who is currently part of, or leading, a change initiative. Online supporting resources include lecture slides, making this an ideal textbook for MBA or graduate students focusing on leading or managing change.
Author: Robert S. Hoffman Publisher: McGraw Hill Professional ISBN: 0071801855 Category : Medical Languages : en Pages : 1909
Book Description
The standard-setting reference in medical toxicology—trusted as the leading evidencebased resource for poison emergencies A Doody's Core Title for 2017! For decades, one name has been synonymous with the most respected, rigorous perspectives on medical toxicology and the treatment of poisoned and overdosed patients: Goldfrank's Toxicologic Emergencies. Presented in full color, Goldfrank’s delivers essential, patientcenteredcoverage of every aspect of poison management. The editors and authors are recognized as preeminent scholars in their specialties and provide unmatched coverage of all aspects of toxicologic emergencies, from pharmacology and clinical presentation to cutting-edge treatment strategies. Goldfrank's Toxicologic Emergencies, Tenth Edition begins with an examination of medical toxicology principles and techniques. It then reviews the biochemical, molecular, and pathophysiologic basis of toxicology, followed by an intense focus on toxicologic principles related to special patient populations. Features Case studies enhance your understanding of the clinical application of the text material Practical focus on the pathophysiologic basis of medical toxicology The Antidotes in Depth sections delivers the expertise of toxicologists across the world as they present treatments for critically ill poisoned and overdosed patients and allow you to easily identify key issues relating to the use of complex and often unfamiliar therapies The principles of risk management, medicolegal decision making, patient safety, post mortem toxicology and the assessment of ethanol induced impairment described in chapters and Special Considerations emphasize the interface between medical toxicology, the law, and quality care
Author: Charles M. Futrell
Author: Charles M. Futrell
Author: Charles M. Futrell
Author: Delbert I. Hawkins
Author: Rose Arny
Author: Dhruv Grewal
Author: Kimberly K. Richmond
Author: Allan C. Ornstein
Author: Esther Cameron
Author: Robert S. Hoffman
Author: Charles M. Futrell