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Author: Chris Nodder Publisher: John Wiley & Sons ISBN: 1118654811 Category : Computers Languages : en Pages : 322
Book Description
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
Author: Chris Nodder Publisher: John Wiley & Sons ISBN: 1118654811 Category : Computers Languages : en Pages : 322
Book Description
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
Author: Jay W. Richards Publisher: Harper Collins ISBN: 0061874566 Category : Business & Economics Languages : en Pages : 276
Book Description
In Money, Greed, and God: Why Capitalism is the Solution and Not the Problem, Senior Fellow at the Discovery Institute Jay W. Richards and bestselling author of Indivisible: Restoring Faith, Family, and Freedom Before It's Too Late and Infiltrated: How to Stop the Insiders and Activists Who Are Exploiting the Financial Crisis to Control Our Lives and Our Fortunes, defends capitalism within the context of the Christian faith, revealing how entrepreneurial enterprise, based on hard work, honesty, and trust, actually fosters creativity and growth. In doing so, Money, Greed, and God exposes eight myths about capitalism, and demonstrates that a good Christian can be a good capitalist.
Author: Phyllis Tickle Publisher: Oxford University Press ISBN: 0195156609 Category : Psychology Languages : en Pages : 121
Book Description
Grasping. Avarice. Covetousness. Miserliness. Insatiable cupidity. Overreaching ambition. Desire spun out of control. The deadly sin of Greed goes by many names, appears in many guises, and wreaks havoc on individuals and nations alike. In this lively and generous book, Phyllis A. Tickle argues that Greed is "the Matriarch of the Deadly Clan," the ultimate source of Pride, Envy, Sloth, Gluttony, Lust, and Anger. She shows that the major faiths, from Hinduism and Taoism to Buddhism and Christianity regard Greed as the greatest calamity humans can indulge in, engendering further sins and eviscerating all virtues. As the Sikh holy book Adi Granth asks: "Where there is greed, what love can there be?" Tickle takes a long view of Greed, from St. Paul to the present, focusing particularly on changing imaginative representations of Greed in Western literature and art. Looking at such works as the Psychomachia, or "Soul Battle" of the fifth-century poet Aurelius Clemens Prudentius, the paintings of Peter Bruegel and Hieronymous Bosch, the 1987 film Wall Street, and the contemporary Italian artist Mario Donizetti, Tickle shows how our perceptions have evolved from the medieval understanding of Greed as a spiritual enemy to a nineteenth-century sociological construct to an early twentieth-century psychological deficiency, and finally to a new view, powerfully articulated in Donizetti's mystical paintings, of Greed as both tragic and beautiful. Engaging, witty, brilliantly insightful, Greed explores the full range of this deadly sin's subtle, chameleon-like qualities, and the enormous destructive power it wields, evidenced all too clearly in the world today.
Author: Jonathan Leeman Publisher: Crossway ISBN: 1433532409 Category : Religion Languages : en Pages : 146
Book Description
Jonathan Leeman addresses the commonly asked (and often unanswered) question of, "Why should I join a church?" in a time when many are shunning the practice of organized religion. By offering a brief, straightforward explanation of what church membership is and why it's important, Leeman gives the local church its proper due and builds a case for committing to the local body. Church Membership is a useful tool for churches to distribute en masse to new and potential members of their congregation. This volume is part of the 9Marks: Building Healthy Churches series. Look for upcoming, quick-read formats of the following marks of a healthy church: expositional preaching, biblical theology, the gospel, conversion, evangelism, church discipline, discipleship and growth, and church leadership.
Author: Jeff Madrick Publisher: Vintage ISBN: 1400075661 Category : Business & Economics Languages : en Pages : 482
Book Description
A vivid history of the economics of greed told through the stories of those major figures primarily responsible. Age of Greed shows how the single-minded and selfish pursuit of immense personal wealth has been on the rise in the United States over the last forty years. Economic journalist Jeff Madrick tells this story through incisive profiles of the individuals responsible for this dramatic shift in our country’s fortunes, from the architects of the free-market economic philosophy (such as Milton Friedman and Alan Greenspan) to the politicians and businessmen (including Nixon, Reagan, Boesky, and Soros) who put it into practice. Their stories detail how a movement initially conceived as a moral battle for freedom instead brought about some of our nation's most pressing economic problems, including the intense economic inequity and instability America suffers from today. This is an indispensible guide to understanding the 1 percent.
Author: Bruce Rubenstein Publisher: U of Minnesota Press ISBN: 9780816643387 Category : True Crime Languages : en Pages : 232
Book Description
Writing about murder mysteries for over twenty-five years, Bruce Rubenstein gives us a collection of Minnesota crimes in Greed, Rage, and Love Gone Wrong. Whether the killer is greedy and devoid of human compassion, desperate about money or love, or simply filled with bottled-up rage, this book puts the reader at the scene of the most notorious murders in the state. Bruce Rubenstein is a writer who specializes in true crime and legal stories. His work has appeared in many publications, including City Pages, Mpls/St. Paul Magazine, and Chicago Magazine. He is the recipient of the Chicago Bar Association’s Herman Kogan Media Award.
Author: Chris Nodder
Author: Chris Nodder
Author: Nicole Y. Smith
Author: AMEET Studio
Author: Latryle Patton
Author: Jay W. Richards
Author: Ken Power
Author: Phyllis Tickle
Author: Jonathan Leeman
Author: Jeff Madrick
Author: Bruce Rubenstein