Author: Steff Green
Publisher: Rage Against the Manuscript
ISBN:
Category : Reference
Languages : en
Pages : 151
Book Description
Want to earn money from your writing in a way that’s fast, fun, and reliable? Are you excited to build a brand as an expert in your niche? Are you ready to take the plunge to writing full-time, but don’t know where to begin? In How to Rock Freelance Writing, bestselling author, veteran freelancer, and publishing coach Steff Green shows you how to slay the competition, find clients, pitch editors, and build a badass author brand – all with the goal of getting you paid for your words. As a freelance writer you’ll learn how to: Define your measure of success and set attainable goals. Choose the types of freelance writing that appeal to you. Use the 7-step method to generate ideas, create articles, and sell more words for more money. Land the best gigs with your dream publications and clients with clever pitching and insider tips. Sell one piece of writing over again to triple your income. Research, plan, write, and format different types of articles for print and web. Write faster, get recurring work from existing clients, and enjoy what you create. Find (and win) the most lucrative freelance jobs before they’re even advertised. Double your income with simple hacks. Create an engaging platform to offer your own products and services. Find unique and emerging opportunities in freelancing to build your audience and earn a living. Build a sustainable long-term income as a freelance writer. PLUS, get 60 writing prompts to inspire ideas for your first freelance piece. Steff breaks down the 7-step process that’s seen her go from failed archaeologist and obscure music blogger to a successful freelancer and USA Today bestseller with a six-figure income. With dozens of examples and real-talk from her own career, Steff shows how imagination, creativity, and perseverance can help you achieve your writing dreams. How to Rock Freelance Writing isn’t just a book about selling articles to magazines or working with clients, it’s about grabbing your dreams by the balls, living faster, harder and louder, and cranking your art up to 11.
How to Rock Freelance Writing
Author: Steff Green
Publisher: Rage Against the Manuscript
ISBN:
Category : Reference
Languages : en
Pages : 151
Book Description
Want to earn money from your writing in a way that’s fast, fun, and reliable? Are you excited to build a brand as an expert in your niche? Are you ready to take the plunge to writing full-time, but don’t know where to begin? In How to Rock Freelance Writing, bestselling author, veteran freelancer, and publishing coach Steff Green shows you how to slay the competition, find clients, pitch editors, and build a badass author brand – all with the goal of getting you paid for your words. As a freelance writer you’ll learn how to: Define your measure of success and set attainable goals. Choose the types of freelance writing that appeal to you. Use the 7-step method to generate ideas, create articles, and sell more words for more money. Land the best gigs with your dream publications and clients with clever pitching and insider tips. Sell one piece of writing over again to triple your income. Research, plan, write, and format different types of articles for print and web. Write faster, get recurring work from existing clients, and enjoy what you create. Find (and win) the most lucrative freelance jobs before they’re even advertised. Double your income with simple hacks. Create an engaging platform to offer your own products and services. Find unique and emerging opportunities in freelancing to build your audience and earn a living. Build a sustainable long-term income as a freelance writer. PLUS, get 60 writing prompts to inspire ideas for your first freelance piece. Steff breaks down the 7-step process that’s seen her go from failed archaeologist and obscure music blogger to a successful freelancer and USA Today bestseller with a six-figure income. With dozens of examples and real-talk from her own career, Steff shows how imagination, creativity, and perseverance can help you achieve your writing dreams. How to Rock Freelance Writing isn’t just a book about selling articles to magazines or working with clients, it’s about grabbing your dreams by the balls, living faster, harder and louder, and cranking your art up to 11.
Publisher: Rage Against the Manuscript
ISBN:
Category : Reference
Languages : en
Pages : 151
Book Description
Want to earn money from your writing in a way that’s fast, fun, and reliable? Are you excited to build a brand as an expert in your niche? Are you ready to take the plunge to writing full-time, but don’t know where to begin? In How to Rock Freelance Writing, bestselling author, veteran freelancer, and publishing coach Steff Green shows you how to slay the competition, find clients, pitch editors, and build a badass author brand – all with the goal of getting you paid for your words. As a freelance writer you’ll learn how to: Define your measure of success and set attainable goals. Choose the types of freelance writing that appeal to you. Use the 7-step method to generate ideas, create articles, and sell more words for more money. Land the best gigs with your dream publications and clients with clever pitching and insider tips. Sell one piece of writing over again to triple your income. Research, plan, write, and format different types of articles for print and web. Write faster, get recurring work from existing clients, and enjoy what you create. Find (and win) the most lucrative freelance jobs before they’re even advertised. Double your income with simple hacks. Create an engaging platform to offer your own products and services. Find unique and emerging opportunities in freelancing to build your audience and earn a living. Build a sustainable long-term income as a freelance writer. PLUS, get 60 writing prompts to inspire ideas for your first freelance piece. Steff breaks down the 7-step process that’s seen her go from failed archaeologist and obscure music blogger to a successful freelancer and USA Today bestseller with a six-figure income. With dozens of examples and real-talk from her own career, Steff shows how imagination, creativity, and perseverance can help you achieve your writing dreams. How to Rock Freelance Writing isn’t just a book about selling articles to magazines or working with clients, it’s about grabbing your dreams by the balls, living faster, harder and louder, and cranking your art up to 11.
How to Rock Self Publishing
Author: Steff Green
Publisher: Rage Against the Manuscript
ISBN: 0995134278
Category : Juvenile Nonfiction
Languages : en
Pages : 156
Book Description
Do you have a story you’re bursting to tell the world? Are you sick of being rejected by the publishing establishment? Do you want to inject a little punk rock, DIY ethos into your indie author career? In How to Rock Self-Publishing, bestselling indie author and publishing coach Steff Green shows you how to tell your story, find your readers, and build a badass author brand. As a self-published author you’ll learn how to: Define your measure of success and set attainable goals. Create an exciting author brand you want to write under forever. Tame your monkey mind and consolidate your gazillion ideas into a solid plan. Choose the best platforms, editors, designers, and tools to create a high-quality book. Plan a compelling book series in any genre that will have your readers chomping for more. Write faster, release more often, and enjoy what you create. Spot trends and gaps in the market where you can add your unique voice. Publish your book in print, ebook, and audio with all the nuts and bolts. Launch with a BANG! – including handy launch checklists. Create an engaging author platform to turn your readers into lifelong fans. Find unique and emerging opportunities in self-publishing to build your audience and earn a living. Steff breaks down the 11-step process that’s seen her go from failed archaeologist and obscure music blogger to a USA Today bestseller with a six-figure income. With dozens of examples from across the publishing landscape and real-talk from her own career, Steff shows how imagination, creativity, and perseverance can help you achieve your dreams. How to Rock Self-Publishing isn’t just a book about writing, it’s about grabbing your dreams by the balls, living faster, harder and louder, and cranking your art up to 11.
Publisher: Rage Against the Manuscript
ISBN: 0995134278
Category : Juvenile Nonfiction
Languages : en
Pages : 156
Book Description
Do you have a story you’re bursting to tell the world? Are you sick of being rejected by the publishing establishment? Do you want to inject a little punk rock, DIY ethos into your indie author career? In How to Rock Self-Publishing, bestselling indie author and publishing coach Steff Green shows you how to tell your story, find your readers, and build a badass author brand. As a self-published author you’ll learn how to: Define your measure of success and set attainable goals. Create an exciting author brand you want to write under forever. Tame your monkey mind and consolidate your gazillion ideas into a solid plan. Choose the best platforms, editors, designers, and tools to create a high-quality book. Plan a compelling book series in any genre that will have your readers chomping for more. Write faster, release more often, and enjoy what you create. Spot trends and gaps in the market where you can add your unique voice. Publish your book in print, ebook, and audio with all the nuts and bolts. Launch with a BANG! – including handy launch checklists. Create an engaging author platform to turn your readers into lifelong fans. Find unique and emerging opportunities in self-publishing to build your audience and earn a living. Steff breaks down the 11-step process that’s seen her go from failed archaeologist and obscure music blogger to a USA Today bestseller with a six-figure income. With dozens of examples from across the publishing landscape and real-talk from her own career, Steff shows how imagination, creativity, and perseverance can help you achieve your dreams. How to Rock Self-Publishing isn’t just a book about writing, it’s about grabbing your dreams by the balls, living faster, harder and louder, and cranking your art up to 11.
Everything You Wanted to Know about Freelance Writing
Author: Paul Lima
Publisher: Paul Lima
ISBN: 0986563099
Category : Business & Economics
Languages : en
Pages : 360
Book Description
"Everything You Wanted To Know About Freelance Writing" combines two popular business of freelance writing books: "Business of Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines" and "The Six-Figure Freelancer: How to Find, Price and Manage Corporate Writing Assignments." "How to Develop Article Ideas and Sell Them to Newspapers and Magazines" shows you how to develop article ideas, write query letters, pitch your ideas to the right editor at the right publications, and follow up on your queries. It outlines everything you need to know to negotiate the sale of your work with editors who say "yes" to your ideas. It also reveals how to conduct effective interviews and shows you a variety of ways to write article leads. Focusing on writing material for businesses, associations, government agencies, non-profits and other organizations, "The Six Figure Freelancer" demonstrates how to plan and market your way to freelance writing success in the lucrative corporate market. Review: "One of the best things I have purchased for my business (not counting my computer) is Paul Lima's book Everything You Wanted to Know About Freelance Writing, which is actually two books in one. I highly recommend this book for new freelance writers, to give them an idea of how to get started in freelance writing, and for seasoned veterans, because the tips in the book might trigger ideas that can have a positive impact on business..."
Publisher: Paul Lima
ISBN: 0986563099
Category : Business & Economics
Languages : en
Pages : 360
Book Description
"Everything You Wanted To Know About Freelance Writing" combines two popular business of freelance writing books: "Business of Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines" and "The Six-Figure Freelancer: How to Find, Price and Manage Corporate Writing Assignments." "How to Develop Article Ideas and Sell Them to Newspapers and Magazines" shows you how to develop article ideas, write query letters, pitch your ideas to the right editor at the right publications, and follow up on your queries. It outlines everything you need to know to negotiate the sale of your work with editors who say "yes" to your ideas. It also reveals how to conduct effective interviews and shows you a variety of ways to write article leads. Focusing on writing material for businesses, associations, government agencies, non-profits and other organizations, "The Six Figure Freelancer" demonstrates how to plan and market your way to freelance writing success in the lucrative corporate market. Review: "One of the best things I have purchased for my business (not counting my computer) is Paul Lima's book Everything You Wanted to Know About Freelance Writing, which is actually two books in one. I highly recommend this book for new freelance writers, to give them an idea of how to get started in freelance writing, and for seasoned veterans, because the tips in the book might trigger ideas that can have a positive impact on business..."
Welcome to the Writer's Life
Author: Paulette Perhach
Publisher: National Geographic Books
ISBN: 1632171511
Category : Language Arts & Disciplines
Languages : en
Pages : 0
Book Description
Learn how to take your work to the next level with this informative guide on the craft, business, and lifestyle of writing With warmth and humor, Paulette Perhach welcomes you into the writer’s life as someone who has once been on the outside looking in. Like a freshman orientation for writers, this book includes an in-depth exploration of all the elements of being a writer—from your writing practice to your reading practice, from your writing craft to the all-important and often-overlooked business of writing. In Welcome to the Writer’s Life, you will learn how to tap into the powers of crowdsourcing and social media to grow your writing career. Perhach also unpacks the latest research on success, gamification, and lifestyle design, demonstrating how you can use these findings to further improve your writing projects. Complete with exercises, tools, checklists, infographics, and behind-the-scenes tips from working writers of all types, this book offers everything you need to jump-start a successful writing life.
Publisher: National Geographic Books
ISBN: 1632171511
Category : Language Arts & Disciplines
Languages : en
Pages : 0
Book Description
Learn how to take your work to the next level with this informative guide on the craft, business, and lifestyle of writing With warmth and humor, Paulette Perhach welcomes you into the writer’s life as someone who has once been on the outside looking in. Like a freshman orientation for writers, this book includes an in-depth exploration of all the elements of being a writer—from your writing practice to your reading practice, from your writing craft to the all-important and often-overlooked business of writing. In Welcome to the Writer’s Life, you will learn how to tap into the powers of crowdsourcing and social media to grow your writing career. Perhach also unpacks the latest research on success, gamification, and lifestyle design, demonstrating how you can use these findings to further improve your writing projects. Complete with exercises, tools, checklists, infographics, and behind-the-scenes tips from working writers of all types, this book offers everything you need to jump-start a successful writing life.
How to Not Write Bad
Author: Ben Yagoda
Publisher: Penguin
ISBN: 1594488487
Category : Language Arts & Disciplines
Languages : en
Pages : 194
Book Description
Ben Yagoda's How to Not Write Bad illustrates how we can all write better, more clearly, and for a wider readership. He offers advice on what he calls "not-writing-badly," which consists of the ability, first, to craft sentences that are correct in terms of spelling, diction (word choice), punctuation, and grammar, and that also display clarity, precision, and grace. Then he focuses on crafting whole paragraphs—with attention to cadence, consistency of tone, sentence transitions, and paragraph length. In a fun, comprehensive guide, Yagoda lays out the simple steps we can all take to make our writing more effective, more interesting—and just plain better.
Publisher: Penguin
ISBN: 1594488487
Category : Language Arts & Disciplines
Languages : en
Pages : 194
Book Description
Ben Yagoda's How to Not Write Bad illustrates how we can all write better, more clearly, and for a wider readership. He offers advice on what he calls "not-writing-badly," which consists of the ability, first, to craft sentences that are correct in terms of spelling, diction (word choice), punctuation, and grammar, and that also display clarity, precision, and grace. Then he focuses on crafting whole paragraphs—with attention to cadence, consistency of tone, sentence transitions, and paragraph length. In a fun, comprehensive guide, Yagoda lays out the simple steps we can all take to make our writing more effective, more interesting—and just plain better.
The Freelance Content Marketing Writer
Author: Jennifer Goforth Gregory
Publisher:
ISBN: 9781732240902
Category :
Languages : en
Pages :
Book Description
Earn six figures as a freelance content marketing writer with this comprehensive how-to-guide. Jennifer shares her proven ideas, step-by-step processes and templates for writers of all career stages. Hundreds of writers (including Jennifer, herself) have used these methods to find high-paying clients, increase their income and create businesses they truly love.
Publisher:
ISBN: 9781732240902
Category :
Languages : en
Pages :
Book Description
Earn six figures as a freelance content marketing writer with this comprehensive how-to-guide. Jennifer shares her proven ideas, step-by-step processes and templates for writers of all career stages. Hundreds of writers (including Jennifer, herself) have used these methods to find high-paying clients, increase their income and create businesses they truly love.
Sex and the City and Us
Author: Jennifer Keishin Armstrong
Publisher: Simon & Schuster
ISBN: 150116483X
Category : Social Science
Languages : en
Pages : 256
Book Description
The bestselling author of Seinfeldia offers a fascinating retrospective of the iconic and award-winning television series, Sex and the City, in a “bubbly, yet fierce cultural dissection of the groundbreaking show” (Chicago Tribune). This is the story of how a columnist, two gay men, and a writers’ room full of women used their own poignant, hilarious, and humiliating stories to launch a cultural phenomenon. They endured shock, slut-shaming, and a slew of nasty reviews on their way to eventual—if still often begrudging—respect. The show wasn’t perfect, but it revolutionized television for women. When Candace Bushnell began writing for the New York Observer, she didn’t think anyone beyond the Upper East Side would care about her adventures among the Hamptons-hopping media elite. But her struggles with singlehood struck a chord. Beverly Hills, 90210 creator Darren Star brought her vision to an even wider audience when he adapted the column for HBO. Carrie, Miranda, Charlotte, and Samantha launched a barrage of trends, forever branded the actresses that took on the roles, redefined women’s relationship to sex and elevated the perception of singlehood. Featuring exclusive new interviews with the cast and writers, including star Sarah Jessica Parker, creator Darren Star, executive producer Michael Patrick King, and author Candace Bushnell, “Jennifer Keishin Armstrong brings readers inside the writers’ room and into the scribes’ lives…The writing is fizzy and funny, but she still manages an in-depth look at a show that’s been analyzed for decades, giving readers a retrospective as enjoyable as a $20 pink cocktail” (The Washington Post). Sex and the City and Us is both a critical and nostalgic behind-the-scenes look at a television series that changed the way women see themselves.
Publisher: Simon & Schuster
ISBN: 150116483X
Category : Social Science
Languages : en
Pages : 256
Book Description
The bestselling author of Seinfeldia offers a fascinating retrospective of the iconic and award-winning television series, Sex and the City, in a “bubbly, yet fierce cultural dissection of the groundbreaking show” (Chicago Tribune). This is the story of how a columnist, two gay men, and a writers’ room full of women used their own poignant, hilarious, and humiliating stories to launch a cultural phenomenon. They endured shock, slut-shaming, and a slew of nasty reviews on their way to eventual—if still often begrudging—respect. The show wasn’t perfect, but it revolutionized television for women. When Candace Bushnell began writing for the New York Observer, she didn’t think anyone beyond the Upper East Side would care about her adventures among the Hamptons-hopping media elite. But her struggles with singlehood struck a chord. Beverly Hills, 90210 creator Darren Star brought her vision to an even wider audience when he adapted the column for HBO. Carrie, Miranda, Charlotte, and Samantha launched a barrage of trends, forever branded the actresses that took on the roles, redefined women’s relationship to sex and elevated the perception of singlehood. Featuring exclusive new interviews with the cast and writers, including star Sarah Jessica Parker, creator Darren Star, executive producer Michael Patrick King, and author Candace Bushnell, “Jennifer Keishin Armstrong brings readers inside the writers’ room and into the scribes’ lives…The writing is fizzy and funny, but she still manages an in-depth look at a show that’s been analyzed for decades, giving readers a retrospective as enjoyable as a $20 pink cocktail” (The Washington Post). Sex and the City and Us is both a critical and nostalgic behind-the-scenes look at a television series that changed the way women see themselves.
Seinfeldia
Author: Jennifer Keishin Armstrong
Publisher: Simon and Schuster
ISBN: 1476756112
Category : Biography & Autobiography
Languages : en
Pages : 336
Book Description
"An uproarious behind-the-scenes account of the creation of the hit television series describes how comedians Larry David and Jerry Seinfeld dreamed up the idea for an unconventional sitcom over coffee and how, despite network skepticism and minimal plotlines, achieved mainstream success, "--NoveList.
Publisher: Simon and Schuster
ISBN: 1476756112
Category : Biography & Autobiography
Languages : en
Pages : 336
Book Description
"An uproarious behind-the-scenes account of the creation of the hit television series describes how comedians Larry David and Jerry Seinfeld dreamed up the idea for an unconventional sitcom over coffee and how, despite network skepticism and minimal plotlines, achieved mainstream success, "--NoveList.
Start Your Own Freelance Writing Business and More
Author: Entrepreneur Press
Publisher: Entrepreneur Press
ISBN: 1613080719
Category : Business & Economics
Languages : en
Pages : 162
Book Description
Are you ready to free yourself from commuter traffic, office hours and boring writing projects? Then it’s time to take your writing career into your own hands—and start your professional freelance writing business! One of the fastest and least expensive homebased businesses to start, the business of freelance writing lets you turn your writing talent into professional independence—set your own hours, choose your own projects and take charge of your income! This complete guide arms you with all you need to know to not only start your freelance writing business but to make sure it’s a success. Learn how to: • Start your business instantly and for little money • Operate your business using freelance business basics and rules • Choose your writing niche • Use your writing expertise to advertise and find clients • Increase your income by improving your writing skills and expanding your client base Start your freelance writing business today—and begin earning income tomorrow!
Publisher: Entrepreneur Press
ISBN: 1613080719
Category : Business & Economics
Languages : en
Pages : 162
Book Description
Are you ready to free yourself from commuter traffic, office hours and boring writing projects? Then it’s time to take your writing career into your own hands—and start your professional freelance writing business! One of the fastest and least expensive homebased businesses to start, the business of freelance writing lets you turn your writing talent into professional independence—set your own hours, choose your own projects and take charge of your income! This complete guide arms you with all you need to know to not only start your freelance writing business but to make sure it’s a success. Learn how to: • Start your business instantly and for little money • Operate your business using freelance business basics and rules • Choose your writing niche • Use your writing expertise to advertise and find clients • Increase your income by improving your writing skills and expanding your client base Start your freelance writing business today—and begin earning income tomorrow!
Everybody Writes
Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 1118905555
Category : Business & Economics
Languages : en
Pages : 325
Book Description
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Publisher: John Wiley & Sons
ISBN: 1118905555
Category : Business & Economics
Languages : en
Pages : 325
Book Description
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.