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What Did The Baby Boomers Ever Do For Us?

What Did The Baby Boomers Ever Do For Us? PDF Author: Francis Beckett
Publisher: Routledge
ISBN: 1317365909
Category : History
Languages : en
Pages : 237

Book Description
First published in 2010, this book explores the legacy of the baby boomers: the generation who, born in the aftermath of the Second World War, came of age in the radical sixties where for the first time since the War, there was freedom, money, and safe sex. In this book, Francis Beckett argues that what began as the most radical-sounding generation for half a century turned into a random collection of youthful style gurus, sharp-toothed entrepreneurs and management consultants who believed revolution meant new ways of selling things; and Thatcherites, who thought freedom meant free markets, not free people. At last, it found its most complete expression in New Labour. The author argues that the children of the 1960s betrayed the generations that came before and after, and that the true legacy of the swinging decade is in ashes.

What Did The Baby Boomers Ever Do For Us?

What Did The Baby Boomers Ever Do For Us? PDF Author: Francis Beckett
Publisher: Routledge
ISBN: 1317365909
Category : History
Languages : en
Pages : 237

Book Description
First published in 2010, this book explores the legacy of the baby boomers: the generation who, born in the aftermath of the Second World War, came of age in the radical sixties where for the first time since the War, there was freedom, money, and safe sex. In this book, Francis Beckett argues that what began as the most radical-sounding generation for half a century turned into a random collection of youthful style gurus, sharp-toothed entrepreneurs and management consultants who believed revolution meant new ways of selling things; and Thatcherites, who thought freedom meant free markets, not free people. At last, it found its most complete expression in New Labour. The author argues that the children of the 1960s betrayed the generations that came before and after, and that the true legacy of the swinging decade is in ashes.

The Pinch

The Pinch PDF Author: David Willetts
Publisher: Atlantic Books
ISBN: 0857891421
Category : Business & Economics
Languages : en
Pages : 150

Book Description
The baby boom of 1945-65 produced the biggest, richest generation that Britain has ever known. Today, at the peak of their power and wealth, baby boomers now run the country; by virtue of their sheer demographic power, they have fashioned the world around them in a way that meets all of their housing, healthcare, and financial needs. In this original and provocative book, David Willetts shows how the baby boomer generation has attained this position at the expense of their children. Social, cultural, and economic provision has been made for the reigning section of society, whilst the needs of the next generation have taken a back seat. Willetts argues that if our political, economic, and cultural leaders do not begin to discharge their obligations to the future, the young people of today will be taxed more, work longer hours for less money, have lower social mobility, and live in a degraded environment in order to pay for their parents' quality of life. Baby boomers, worried about the kind of world they are passing on to their children, are beginning to take note. However, whilst the imbalance in the quality of life between the generations is becoming more obvious, what is less certain is whether the older generation will be willing to make the sacrifices necessary for a more equal distribution. The Pinch is a landmark account of intergenerational relations in Britain. It is essential reading for parents and policymakers alike.

Boomers 3.0

Boomers 3.0 PDF Author: Lawrence R. Samuel
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 240

Book Description
Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life. The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029—the year when the last boomer will have turned 65—there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to peak at 50.2 percent by 2020. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthood—a period that will continue for the next two to three decades. The author uses the term "3.0" to indicate the baby boomers' third phase of life and explains how this third act of life will differ from earlier periods; accordingly, organizations should take a different approach to marketing to them than in the past. This book offers a way to contextualize business objectives within a culturally based, forward-thinking framework that fully leverages the opportunities presented by what is perhaps the biggest and most affluent customer base in history. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful relationships with individuals in this group, and communicate effectively with boomers to offer them products and services.

Boomers

Boomers PDF Author: Helen Andrews
Publisher: Penguin
ISBN: 0593086759
Category : Political Science
Languages : en
Pages : 258

Book Description
"Baby Boomers (and I confess I am one): prepare to squirm and shake your increasingly arthritic little fists. For here comes essayist Helen Andrews."--Terry Castle With two recessions and a botched pandemic under their belt, the Boomers are their children's favorite punching bag. But is the hatred justified? Is the destruction left in their wake their fault or simply the luck of the generational draw? In Boomers, essayist Helen Andrews addresses the Boomer legacy with scrupulous fairness and biting wit. Following the model of Lytton Strachey's Eminent Victorians, she profiles six of the Boomers' brightest and best. She shows how Steve Jobs tried to liberate everyone's inner rebel but unleashed our stultifying digital world of social media and the gig economy. How Aaron Sorkin played pied piper to a generation of idealistic wonks. How Camille Paglia corrupted academia while trying to save it. How Jeffrey Sachs, Al Sharpton, and Sonya Sotomayor wanted to empower the oppressed but ended up empowering new oppressors. Ranging far beyond the usual Beatles and Bill Clinton clichés, Andrews shows how these six Boomers' effect on the world has been tragically and often ironically contrary to their intentions. She reveals the essence of Boomerness: they tried to liberate us, and instead of freedom they left behind chaos.

A Generation of Sociopaths

A Generation of Sociopaths PDF Author: Bruce Cannon Gibney
Publisher: Hachette Books
ISBN: 0316395803
Category : Political Science
Languages : en
Pages : 593

Book Description
In his "remarkable" (Men's Journal) and "controversial" (Fortune) book -- written in a "wry, amusing style" (The Guardian) -- Bruce Cannon Gibney shows how America was hijacked by the Boomers, a generation whose reckless self-indulgence degraded the foundations of American prosperity. In A Generation of Sociopaths, Gibney examines the disastrous policies of the most powerful generation in modern history, showing how the Boomers ruthlessly enriched themselves at the expense of future generations. Acting without empathy, prudence, or respect for facts--acting, in other words, as sociopaths--the Boomers turned American dynamism into stagnation, inequality, and bipartisan fiasco. The Boomers have set a time bomb for the 2030s, when damage to Social Security, public finances, and the environment will become catastrophic and possibly irreversible--and when, not coincidentally, Boomers will be dying off. Gibney argues that younger generations have a fleeting window to hold the Boomers accountable and begin restoring America.

The Art of the Wasted Day

The Art of the Wasted Day PDF Author: Patricia Hampl
Publisher: Penguin
ISBN: 0698407490
Category : Biography & Autobiography
Languages : en
Pages : 290

Book Description
“A sharp and unconventional book — a swirl of memoir, travelogue and biography of some of history's champion day-dreamers.” —Maureen Corrigan, "Fresh Air" A spirited inquiry into the lost value of leisure and daydream The Art of the Wasted Day is a picaresque travelogue of leisure written from a lifelong enchantment with solitude. Patricia Hampl visits the homes of historic exemplars of ease who made repose a goal, even an art form. She begins with two celebrated eighteenth-century Irish ladies who ran off to live a life of "retirement" in rural Wales. Her search then leads to Moravia to consider the monk-geneticist, Gregor Mendel, and finally to Bordeaux for Michel Montaigne--the hero of this book--who retreated from court life to sit in his chateau tower and write about whatever passed through his mind, thus inventing the personal essay. Hampl's own life winds through these pilgrimages, from childhood days lazing under a neighbor's beechnut tree, to a fascination with monastic life, and then to love--and the loss of that love which forms this book's silver thread of inquiry. Finally, a remembered journey down the Mississippi near home in an old cabin cruiser with her husband turns out, after all her international quests, to be the great adventure of her life. The real job of being human, Hampl finds, is getting lost in thought, something only leisure can provide. The Art of the Wasted Day is a compelling celebration of the purpose and appeal of letting go.

The Theft of a Decade

The Theft of a Decade PDF Author: Joseph C. Sternberg
Publisher: PublicAffairs
ISBN: 1541742389
Category : Political Science
Languages : en
Pages : 285

Book Description
A Wall Street Journal columnist delivers a brilliant narrative of the mugging of the millennial generation-- how the Baby Boomers have stolen the millennials' future in order to ensure themselves a comfortable present The Theft of a Decade is a contrarian, revelatory analysis of how one generation pulled the rug out from under another, and the myriad consequences that has set in store for all of us. The millennial generation was the unfortunate victim of several generations of economic theories that made life harder for them than it was for their grandparents. Then came the crash of 2008, and the Boomer generation's reaction to it was brutal: politicians and policy makers made deliberate decisions that favored the interests of the Boomer generation over their heirs, the most egregious being over the use of monetary policy, fiscal policy and regulation. For the first time in recent history, policy makers gave up on investing for the future and instead mortgaged that future to pay for the ugly economic sins of the present. This book describes a new economic crisis, a sinister tectonic shift that is stealing a generation's future.

OK Boomer, Let's Talk

OK Boomer, Let's Talk PDF Author: Jill Filipovic
Publisher: Simon and Schuster
ISBN: 1982153776
Category : Political Science
Languages : en
Pages : 400

Book Description
“Particularly relevant in an election year...This book is full of data—on the economy, technology, and more—that will help millennials articulate their generational rage and help boomers understand where they’re coming from.” —The Washington Post “Jill Filipovic cuts through the noise with characteristic clarity and nuance. Behind the meme is a thoughtfully reported book that greatly contributes to our understanding of generational change.” —Irin Carmon, coauthor of the New York Times bestseller Notorious RBG Baby Boomers are the most prosperous generation in American history, but their kids are screwed. In this eye-opening book, journalist Jill Filipovic breaks down the massive problems facing Millennials including climate, money, housing, and healthcare. In Ok Boomer, Let’s Talk, journalist (and Millenial) Jill Filipovic tells the definitive story of her generation. Talking to gig workers, economists, policy makers, and dozens of struggling Millennials drowning in debt on a planet quite literally in flames, Filipovic paints a shocking and nuanced portrait of a generation being left behind: -Millennials are the most educated generation in American history—and also the most broke. -Millennials hold just 3 percent of American wealth. When they were the same age, Boomers held 21 percent. -The average older Millennial has $15,000 in student loan debt. The average Boomer at the same age? Just $2,300 in today’s dollars. -Millennials are paying almost 40 percent more for their first homes than Boomers did. -American families spend twice as much on healthcare now than they did when Boomers were young parents. Filipovic shows that Millennials are not the avocado-toast-eating snowflakes of Boomer outrage fantasies. But they are the first American generation that will do worse than their parents. “OK, Boomer” isn’t just a sarcastic dismissal—it’s a recognition that Millennials are in crisis, and that Boomer voters, bankers, and policy makers are responsible. Filipovic goes beyond the meme, upending dated assumptions with revelatory data and revealing portraits of young people delaying adulthood to pay down debt, obsessed with “wellness” because they can’t afford real healthcare, and struggling to #hustle in the precarious gig economy. Ok Boomer, Let’s Talk is at once an explainer and an extended olive branch that will finally allow these two generations to truly understand each other.

Soviet Baby Boomers

Soviet Baby Boomers PDF Author: Donald J. Raleigh
Publisher: OUP USA
ISBN: 0199744343
Category : Biography & Autobiography
Languages : en
Pages : 435

Book Description
Soviet Baby Boomers traces the collapse of the Soviet Union and the transformation of Russia into a modern, highly literate, urban society through the life stories of the country's first post-World War II, Cold War generation. Illuminating a critical generation of people who had remained largely faceless up until now, the book reveals what it meant to "live Soviet" during the twilight of the Soviet empire.

A Bonza Life

A Bonza Life PDF Author:
Publisher:
ISBN: 9780648407157
Category :
Languages : en
Pages :

Book Description
In this book, Brian Murphy, baby boomer advocate, recounts his life story. From his simple beginnings growing up in the inner-city suburbs of Brisbane, through his tumultuous experiences in work and life, Brian recounts how he became involved in improving the working lives of fellow baby boomers.