Every Bite a Delight and Other Slogans PDF Download

Author: Laurence Urdang
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 468

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Book Description
Presents a collection of five thousand memorable sayings from advertisements, public service, and political campaigns.

Author: Dale D. Johnson
Publisher: Routledge
ISBN: 0429982607
Category : Education
Languages : en
Pages : 164

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Book Description
Written by respected authorities in the fields of education and literacy studies, Words: The Foundation of Literacy is a groundbreaking book for teachers, administrators, and education students. Dale and Bonnie Johnson present a fresh, inspiring reminder of why studying language (from word origins to word structure) is such a vital first step in the development of students' vocabulary, literacy, writing skills, and overall ability to learn. At a time when high-stakes testing has squeezed substance from many curricula, Johnson and Johnson provide ways to enhance students' understanding, interest, and appreciation of language and all its subtleties. Words explores how meaning in language is created by the use and interrelationships of words, phrases, and sentences, their denotations, connotations, implications, and ambiguities. From birth, most children exhibit a natural interest in language: its sounds, nuances, and unpredictable qualities. It is important to sustain, stimulate, and recapture that natural interest in the classroom, and Words provides a multitude of creative and practical techniques for doing so.

Author: Max Sutherland
Publisher: Routledge
ISBN: 1000248453
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why. Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour. 'Essential reading for all practitioners and everyone interested in how advertising works .' - John Zeigler, DDB Worldwide. 'Finally, a book that evades the 'magic' of advertising and pins down the psychological factors that make an ad succesful or not. It will change the way you advertise and see ads.' - Ignacio Oreamuno, President, ihaveanidea.org '. reveals the secrets of effective advertising gleamed from years of sophisticated advertising research. It should be on every manager's bookshelf.' - Lawrence Ang, Senior Lecturer in Management, Macquarie Graduate School of Management 'Breakthrough thinking. I have been consulting in the advertising business and have taught graduate level advertising courses for over 20 years. I have never found a book that brought so much insight to the advertising issues associated with effective selling.' - Professor Larry Chiagouris, Pace University 'Puts the psyche of advertising on the analyst's couch to reveal the sometimes surprising mind of commercial persuasion.' - Jim Spaeth, Former President, Advertising Research Foundation

Author:
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 334

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Book Description

Author: Ross Nelson
Publisher: Routledge
ISBN: 1000595846
Category : Literary Criticism
Languages : en
Pages : 201

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Book Description
John Van Buren's 'Travel journal for a trip to Europe, 1838-1839' is a record of the a year he spent in England, Scotland, Ireland, Belgium and Holland, primarily for his father, Martin Van Buren, the 8th President of the United States. A fly-on-the-wall view of the political and social situation in Europe was invaluable to the President at a highly sensitive moment in Anglo-American relations, and provides a rich and insightful view for historians of the period. Published in its entirety for the first time, Van Buren's objective and good-humoured observations present fresh insights into complex and compelling personalities and relationships on both sides of the Atlantic, providing an invaluable and highly readable resource for scholars and students of the period, as well as for the general reader.

Author: William Safire
Publisher: Oxford University Press, USA
ISBN: 0195343344
Category : Political Science
Languages : en
Pages : 888

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Book Description
Featuring more than one thousand new, rewritten, and updated entries, this reference on American politics explains current terms in politics, economics, and diplomacy.

Author:
Publisher:
ISBN:
Category : Academic libraries
Languages : en
Pages : 720

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Book Description

Author:
Publisher:
ISBN:
Category : Booksellers and bookselling
Languages : en
Pages : 1742

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Book Description

Author: Bonnie Johnson
Publisher: Fulcrum Publishing
ISBN:
Category : Education
Languages : en
Pages : 232

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Book Description
Whether you are teaching homonyms, figures of speech, or idioms, this book will offer humours background information and sets of word games for all.

Author: Peggy Reinhardt
Publisher:
ISBN:
Category : Health & Fitness
Languages : en
Pages : 154

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Book Description
Americans love the convenience, speed, price, and taste of fast food, and the introduction of combo meals has made ordering even easier. But while the fast food chains have been combining menu items and adding up the prices for us, nobody's been adding up the fat and calories. Many popular combo meals have more than 1000 calories per meal—and they're loaded with fat. You can enjoy the convenience of your favorite fast food restaurants without sacrificing health. This innovative guide makes it easy to order lower-calorie, lower-fat meals by putting foods and exact amounts to order at your fingertips. Smart Fast Food Meals includes 48 different meals from the top 12 fast food chains—all totaling 700 calories or less, with less than 30 percent of calories from fat.