Evaluation of a Special Promotional Campaign for Frozen Concentrated Orange Juice (Classic Reprint) PDF Download
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Author: Peter Louis Henderson Publisher: Forgotten Books ISBN: 9780656598663 Category : Business & Economics Languages : en Pages : 42
Book Description
Excerpt from Evaluation of a Special Promotional Campaign for Frozen Concentrated Orange Juice Excess inventories resulted from a combination of factors. The produc tion of oranges in Florida for the 1961-62 season exceeded 113 million boxes, an increase of approximately 29 percent over the previous 3-year average (table The percentage of the Florida orange crop utilized in production of frozen concentrated orange juice increased from percent (average of previous 3 years) to percent. In addition, the yield of concentrated juice per box of fruit increased from.1.51 to gallons-approximately 5 percent. All of these factors acting together resulted in an increase of h3.7 percent in production of frozen concentrated orange juice-from.a 3-year average of about 81.million gallons to 116 million gallons. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Peter Louis Henderson Publisher: Forgotten Books ISBN: 9780656598663 Category : Business & Economics Languages : en Pages : 42
Book Description
Excerpt from Evaluation of a Special Promotional Campaign for Frozen Concentrated Orange Juice Excess inventories resulted from a combination of factors. The produc tion of oranges in Florida for the 1961-62 season exceeded 113 million boxes, an increase of approximately 29 percent over the previous 3-year average (table The percentage of the Florida orange crop utilized in production of frozen concentrated orange juice increased from percent (average of previous 3 years) to percent. In addition, the yield of concentrated juice per box of fruit increased from.1.51 to gallons-approximately 5 percent. All of these factors acting together resulted in an increase of h3.7 percent in production of frozen concentrated orange juice-from.a 3-year average of about 81.million gallons to 116 million gallons. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Peter Louis Henderson Publisher: Forgotten Books ISBN: 9780260411259 Category : Business & Economics Languages : en Pages : 22
Book Description
Excerpt from Effectiveness of a Special Promotional Campaign for Frozen Concentrated Orange Juice A special analysis of buyers of frozen concentrated orange juice showed that the sales increases were Obtained from two sources. The proportion of the Nation's families buying the product increased, along with an increase in the average size of family purchase, as compared with periods of no promotion. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Rosser Reeves Publisher: Lulu.com ISBN: 1387028049 Category : Business & Economics Languages : en Pages : 123
Book Description
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Author: John McPhee Publisher: Farrar, Straus and Giroux ISBN: 0374708703 Category : Literary Collections Languages : en Pages : 149
Book Description
A classic of reportage, Oranges was first conceived as a short magazine article about oranges and orange juice, but the author kept encountering so much irresistible information that he eventually found that he had in fact written a book. It contains sketches of orange growers, orange botanists, orange pickers, orange packers, early settlers on Florida's Indian River, the first orange barons, modern concentrate makers, and a fascinating profile of Ben Hill Griffin of Frostproof, Florida who may be the last of the individual orange barons. McPhee's astonishing book has an almost narrative progression, is immensely readable, and is frequently amusing. Louis XIV hung tapestries of oranges in the halls of Versailles, because oranges and orange trees were the symbols of his nature and his reign. This book, in a sense, is a tapestry of oranges, too—with elements in it that range from the great orangeries of European monarchs to a custom of people in the modern Caribbean who split oranges and clean floors with them, one half in each hand.
Author: Peter Louis Henderson
Author: Peter Louis Henderson
Author: Peter Louis Henderson
Author: Peter Louis Henderson
Author: Peter Louis Henderson
Author: Peter Louis Henderson
Author: Harriet Bulkeley
Author: Rosser Reeves
Author: Giannini Foundation of Agricultural Economics. Library
Author: United States. Food Safety and Inspection Service. Standards and Labeling Division
Author: John McPhee