Author: Jim Macnamara
Publisher: Routledge
ISBN: 1315391961
Category : Social Science
Languages : en
Pages : 405
Book Description
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.
Evaluating Public Communication
Author: Jim Macnamara
Publisher: Routledge
ISBN: 1315391961
Category : Social Science
Languages : en
Pages : 405
Book Description
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.
Publisher: Routledge
ISBN: 1315391961
Category : Social Science
Languages : en
Pages : 405
Book Description
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.
Evaluating Media Bias
Author: Adam J. Schiffer
Publisher: Rowman & Littlefield
ISBN: 1442265671
Category : Political Science
Languages : en
Pages : 159
Book Description
Media bias has been a hot-button issue for several decades and it features prominently in the post-2016 political conversation. Yet, it receives only spotty treatment in existing materials aimed at political communication or introductory American politics courses. Evaluating Media Bias is a brief, supplemental resource that provides an academically informed but broadly accessible overview of the major concepts and controversies involving media bias. Adam Schiffer explores the contours of the partisan-bias debate before pivoting to real biases: the patterns, constraints, and shortcomings plaguing American political news. Media bias is more relevant than ever in the aftermath of the presidential election, which launched a flurry of media criticism from scholars, commentators, and thoughtful news professionals. Engaging and informative, this text reviews what we know about media bias, offers timely case studies as illustration, and introduces an original framework for unifying diverse conversations about this topic that is the subject of so much ire in our country. Evaluating Media Bias allows students of American politics, and politically aware citizens alike, the means of detecting and evaluating bias for themselves, and thus join the national conversation about the state of American news media.
Publisher: Rowman & Littlefield
ISBN: 1442265671
Category : Political Science
Languages : en
Pages : 159
Book Description
Media bias has been a hot-button issue for several decades and it features prominently in the post-2016 political conversation. Yet, it receives only spotty treatment in existing materials aimed at political communication or introductory American politics courses. Evaluating Media Bias is a brief, supplemental resource that provides an academically informed but broadly accessible overview of the major concepts and controversies involving media bias. Adam Schiffer explores the contours of the partisan-bias debate before pivoting to real biases: the patterns, constraints, and shortcomings plaguing American political news. Media bias is more relevant than ever in the aftermath of the presidential election, which launched a flurry of media criticism from scholars, commentators, and thoughtful news professionals. Engaging and informative, this text reviews what we know about media bias, offers timely case studies as illustration, and introduces an original framework for unifying diverse conversations about this topic that is the subject of so much ire in our country. Evaluating Media Bias allows students of American politics, and politically aware citizens alike, the means of detecting and evaluating bias for themselves, and thus join the national conversation about the state of American news media.
Evaluating Public Relations
Author: Tom Watson
Publisher: Kogan Page Publishers
ISBN: 9780749443061
Category : Business & Economics
Languages : en
Pages : 228
Book Description
Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.
Publisher: Kogan Page Publishers
ISBN: 9780749443061
Category : Business & Economics
Languages : en
Pages : 228
Book Description
Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.
Evaluating AIDS Prevention Programs
Author: National Research Council
Publisher: National Academies Press
ISBN: 030904281X
Category : Medical
Languages : en
Pages : 391
Book Description
With insightful discussion of program evaluation and the efforts of the Centers for Disease Control, this book presents a set of clear-cut recommendations to help ensure that the substantial resources devoted to the fight against AIDS will be used most effectively. This expanded edition of Evaluating AIDS Prevention Programs covers evaluation strategies and outcome measurements, including a realistic review of the factors that make evaluation of AIDS programs particularly difficult. Randomized field experiments are examined, focusing on the use of alternative treatments rather than placebo controls. The book also reviews nonexperimental techniques, including a critical examination of evaluation methods that are observational rather than experimentalâ€"a necessity when randomized experiments are infeasible.
Publisher: National Academies Press
ISBN: 030904281X
Category : Medical
Languages : en
Pages : 391
Book Description
With insightful discussion of program evaluation and the efforts of the Centers for Disease Control, this book presents a set of clear-cut recommendations to help ensure that the substantial resources devoted to the fight against AIDS will be used most effectively. This expanded edition of Evaluating AIDS Prevention Programs covers evaluation strategies and outcome measurements, including a realistic review of the factors that make evaluation of AIDS programs particularly difficult. Randomized field experiments are examined, focusing on the use of alternative treatments rather than placebo controls. The book also reviews nonexperimental techniques, including a critical examination of evaluation methods that are observational rather than experimentalâ€"a necessity when randomized experiments are infeasible.
Evaluating Police Uses of Force
Author: Seth W. Stoughton
Publisher: NYU Press
ISBN: 1479810169
Category : Social Science
Languages : en
Pages : 351
Book Description
Provides a critical understanding and evaluation of police tactics and the use of force Police violence has historically played an important role in shaping public attitudes toward the government. Community trust and confidence in policing have been undermined by the perception that officers are using force unnecessarily, too frequently, or in problematic ways. The use of force, or harm suffered by a community as a result of such force, can also serve as a flashpoint, a spark that ignites long-simmering community hostility. In Evaluating Police Uses of Force, legal scholar Seth W. Stoughton, former deputy chief of police Jeffrey J. Noble, and distinguished criminologist Geoffrey P. Alpert explore a critical but largely overlooked facet of the difficult and controversial issues of police violence and accountability: how does society evaluate use-of-force incidents? By leading readers through answers to this question from four different perspectives—constitutional law, state law, administrative regulation, and community expectations—and by providing critical information about police tactics and force options that are implicated within those frameworks, Evaluating Police Uses of Force helps situate readers within broader conversations about governmental accountability, the role that police play in modern society, and how officers should go about fulfilling their duties.
Publisher: NYU Press
ISBN: 1479810169
Category : Social Science
Languages : en
Pages : 351
Book Description
Provides a critical understanding and evaluation of police tactics and the use of force Police violence has historically played an important role in shaping public attitudes toward the government. Community trust and confidence in policing have been undermined by the perception that officers are using force unnecessarily, too frequently, or in problematic ways. The use of force, or harm suffered by a community as a result of such force, can also serve as a flashpoint, a spark that ignites long-simmering community hostility. In Evaluating Police Uses of Force, legal scholar Seth W. Stoughton, former deputy chief of police Jeffrey J. Noble, and distinguished criminologist Geoffrey P. Alpert explore a critical but largely overlooked facet of the difficult and controversial issues of police violence and accountability: how does society evaluate use-of-force incidents? By leading readers through answers to this question from four different perspectives—constitutional law, state law, administrative regulation, and community expectations—and by providing critical information about police tactics and force options that are implicated within those frameworks, Evaluating Police Uses of Force helps situate readers within broader conversations about governmental accountability, the role that police play in modern society, and how officers should go about fulfilling their duties.
Evaluating Press Coverage
Author: David Phillips
Publisher:
ISBN: 9780749405304
Category : Journalism
Languages : en
Pages : 249
Book Description
Publisher:
ISBN: 9780749405304
Category : Journalism
Languages : en
Pages : 249
Book Description
Evaluating and Valuing in Social Research
Author: Thomas A. Schwandt
Publisher: Guilford Publications
ISBN: 146254732X
Category : Social Science
Languages : en
Pages : 274
Book Description
Much applied research takes place as if complex social problems--and evaluations of interventions to address them--can be dealt with in a purely technical way. In contrast, this groundbreaking book offers an alternative approach that incorporates sustained, systematic reflection about researchers' values, what values research promotes, how decisions about what to value are made and by whom, and how judging the value of social interventions takes place. The authors offer practical and conceptual guidance to help researchers engage meaningfully with value conflicts and refine their capacity to engage in deliberative argumentation. Pedagogical features include a detailed evaluation case, "Bridge to Practice" exercises and annotated resources in most chapters, and an end-of-book glossary.
Publisher: Guilford Publications
ISBN: 146254732X
Category : Social Science
Languages : en
Pages : 274
Book Description
Much applied research takes place as if complex social problems--and evaluations of interventions to address them--can be dealt with in a purely technical way. In contrast, this groundbreaking book offers an alternative approach that incorporates sustained, systematic reflection about researchers' values, what values research promotes, how decisions about what to value are made and by whom, and how judging the value of social interventions takes place. The authors offer practical and conceptual guidance to help researchers engage meaningfully with value conflicts and refine their capacity to engage in deliberative argumentation. Pedagogical features include a detailed evaluation case, "Bridge to Practice" exercises and annotated resources in most chapters, and an end-of-book glossary.
ARF Model for Evaluating Media
Author: Paul H. Chook
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 82
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 82
Book Description
Evaluating Professional Development
Author: Thomas R. Guskey
Publisher: Corwin Press
ISBN: 9780761975618
Category : Business & Economics
Languages : en
Pages : 332
Book Description
Explains how to better evaluate professional development in order to ensure that it increases student learning, providing questions for accurate measurement of professional development and showing how to demonstrate results and accountability.
Publisher: Corwin Press
ISBN: 9780761975618
Category : Business & Economics
Languages : en
Pages : 332
Book Description
Explains how to better evaluate professional development in order to ensure that it increases student learning, providing questions for accurate measurement of professional development and showing how to demonstrate results and accountability.
Evaluation in Media Discourse
Author: Monika Bednarek
Publisher: Bloomsbury Publishing
ISBN: 1441139168
Category : Language Arts & Disciplines
Languages : en
Pages : 270
Book Description
Evaluation is the linguistic expression of speaker/writer opinion, and has only recently become the focus of linguistic analysis. This book presents the first corpus-based account of evaluation; one hundred newspaper articles collated to form a 70,000 word comparable corpus, drawn from both tabloid and broadsheet media. The book provides detailed explanations and justifications of the underlying framework of evaluation, as well as demonstrating how this is part of the larger framework of media discourse. Unlike many other linguistic analyses of media language, it makes frequent reference to the production circumstances of newspaper discourse, in particular the so-called 'news values' that shape the creation of the news. Cutting-edge and insightful, Evaluation in Media Discourse will be of interest to academics and researchers in corpus linguistics and media discourse.
Publisher: Bloomsbury Publishing
ISBN: 1441139168
Category : Language Arts & Disciplines
Languages : en
Pages : 270
Book Description
Evaluation is the linguistic expression of speaker/writer opinion, and has only recently become the focus of linguistic analysis. This book presents the first corpus-based account of evaluation; one hundred newspaper articles collated to form a 70,000 word comparable corpus, drawn from both tabloid and broadsheet media. The book provides detailed explanations and justifications of the underlying framework of evaluation, as well as demonstrating how this is part of the larger framework of media discourse. Unlike many other linguistic analyses of media language, it makes frequent reference to the production circumstances of newspaper discourse, in particular the so-called 'news values' that shape the creation of the news. Cutting-edge and insightful, Evaluation in Media Discourse will be of interest to academics and researchers in corpus linguistics and media discourse.