Author: Yuqing Zheng
Publisher:
ISBN:
Category :
Languages : en
Pages : 32
Book Description
This study distinguishes nonadvertising marketing activities from generic advertising and investigates their separate impacts on the retail demand for fluid milk in New York State. Advertising, having an estimated elasticity (of demand) of 0.038 using panel data, is found to be about five times as effective as nonadvertising and therefore remains the more powerful marketing tool. Such results have policy implications in benefit-cost analysis and optimal allocation of fluid-milk check-off funds. Our results suggest that NYS dairy producers have much to gain from investing more of their check-off budgets in advertising.
Evaluating the Effectiveness of Generic Advertising Versus Nonadvertising Marketing Activities on New York State Milk Markets
Author: Yuqing Zheng
Publisher:
ISBN:
Category :
Languages : en
Pages : 32
Book Description
This study distinguishes nonadvertising marketing activities from generic advertising and investigates their separate impacts on the retail demand for fluid milk in New York State. Advertising, having an estimated elasticity (of demand) of 0.038 using panel data, is found to be about five times as effective as nonadvertising and therefore remains the more powerful marketing tool. Such results have policy implications in benefit-cost analysis and optimal allocation of fluid-milk check-off funds. Our results suggest that NYS dairy producers have much to gain from investing more of their check-off budgets in advertising.
Publisher:
ISBN:
Category :
Languages : en
Pages : 32
Book Description
This study distinguishes nonadvertising marketing activities from generic advertising and investigates their separate impacts on the retail demand for fluid milk in New York State. Advertising, having an estimated elasticity (of demand) of 0.038 using panel data, is found to be about five times as effective as nonadvertising and therefore remains the more powerful marketing tool. Such results have policy implications in benefit-cost analysis and optimal allocation of fluid-milk check-off funds. Our results suggest that NYS dairy producers have much to gain from investing more of their check-off budgets in advertising.
Strategic Winery Tourism and Management
Author: Kyuho Lee
Publisher: CRC Press
ISBN: 1482223414
Category : Business & Economics
Languages : en
Pages : 309
Book Description
Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strate
Publisher: CRC Press
ISBN: 1482223414
Category : Business & Economics
Languages : en
Pages : 309
Book Description
Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strate
Impact of Generic Milk Advertising on New York State Markets
Author: Harry Mason Kaiser
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 42
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 42
Book Description
An Econometric Analysis of Sales Response to Generic Fluid Milk Advertising in New York State
Author: Stanley Robert Thompson
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 362
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 362
Book Description
An Economic Analysis of Generic Milk Advertising Impacts on Markets in New York State
Author: John E. Lenz
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32
Book Description
Impact of Generic Milk Advertising on New York State Markets
Author: Harry Mason Kaiser
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 26
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 26
Book Description
An Empirical Evaluation of the Effectiveness of Generic Advertising
Author: Olan D. Forker
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 34
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 34
Book Description
Evaluating U.S. Generic Milk Advertising Effectiveness Using an Imperfect Competition Model
The Impact of Generic Advertising on Fluid Milk Demand in New York City
A Preliminary Survey of Milk Marketing in New York
Author: Laurence Joseph Norton
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 64
Book Description
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 64
Book Description