Author: Chuck Chakrapani
Publisher:
ISBN:
Category :
Languages : en
Pages : 107

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Book Description

Author: Richard P. Bagozzi
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 570

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Book Description

Author: William D. Wells
Publisher: Psychology Press
ISBN: 9780805828122
Category : Business & Economics
Languages : en
Pages : 424

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Book Description
First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

Author: James N. Dertouzos
Publisher: Rand Corporation
ISBN: 0833035983
Category : Political Science
Languages : en
Pages : 115

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Book Description
The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data.

Author: Montague Kern
Publisher:
ISBN:
Category : Television in politics
Languages : en
Pages : 237

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Book Description
Index and bibliography included.

Author: Joanne Hort
Publisher: John Wiley & Sons
ISBN: 1118991680
Category : Technology & Engineering
Languages : en
Pages : 456

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Book Description
Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the way in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. It is also used at a more fundamental level to provide a wider understanding of the mechanisms involved in sensory perception and consumer behaviour. Sensory perception of products alters considerably during the course of consumption/use. Special techniques are used in product development to measure these changes in order to optimise product delivery to consumers. Time-Dependent Measures of Perception in Sensory Evaluation explores the many facets of time-dependent perception including mastication and food breakdown, sensory-specific satiety and sensory memory. Both traditional and cutting-edge techniques and applications used to measure temporal changes in sensory perception over time are reviewed, and insights into the way in which sensory properties drive consumer acceptance and behaviour are provided. This book will be a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students; and industry-based researchers in QA/QC, R&D and marketing.

Author: Jim Heimann
Publisher: Taschen America Llc
ISBN: 9783822838334
Category : Design
Languages : en
Pages : 607

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Book Description
A pictorial tour of advertisements from the nineteen eighties provides a colorful look at the decade.

Author: John Witek
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 240

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Book Description

Author: Stanley E. Cohen
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 44

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Book Description

Author:
Publisher:
ISBN: 9780833033413
Category : Advertising
Languages : en
Pages : 95

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Book Description