Author: European Research Consultants LtdPublisher:
ISBN:
Category :
Languages : en
Pages : 116
Book Description
European Marketing Data and Statistics, Volume 5 1968
Author: European Research Consultants LtdPublisher:
ISBN:
Category :
Languages : en
Pages : 116
Book Description
European Marketing Data and Statistics
Author: Publisher:
ISBN:
Category : Europe
Languages : en
Pages : 148
Book Description
For European countries (both east and west) this volume provides statistical data on demographic trends and forecasts, and other such matters.
International Commerce
Author: Foreign Commerce Weekly
Author: Marketing Information Guide
Author: Consumer Europe 1999
Author: EuromonitorPublisher: Euromonitor Publications
ISBN: 9780863388552
Category : Business & Economics
Languages : en
Pages : 548
Book Description
This directory provides volume and value market size data for Europe from 1993 to 1998 for more than 330 consumer product sectors. All data is presented in easy-to-read tables, and expressed in national currencies and US dollars or standard volume units such as kilograms or litres. Socio-economic trends such as population figures, income, imports, exports and tourism are covered, and there are full contact details for all major sources of research. The countries covered are: Austria; Belgium; Denmark; Finland; France; Germany; Greece; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; and the United Kingdom.
Statistics for Marketing and Consumer Research
Author: Mario MazzocchiPublisher: SAGE
ISBN: 1446204014
Category : Business & Economics
Languages : en
Pages : 433
Book Description
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Britische Europaideen, 1940-1970: Bücher und Broschüren
Author: Winfried BöttcherPublisher:
ISBN:
Category : European cooperation
Languages : en
Pages : 172
Book Description
Business Service Check List
Author: Leisure Marketing
Author: Susan HornerPublisher: Routledge
ISBN: 1136387862
Category : Business & Economics
Languages : en
Pages : 424
Book Description
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.