Author: Publisher: Gale Cengage
ISBN: 9780863386404
Category : Business & Economics
Languages : en
Pages : 528
Book Description
European Marketing Data and Statistics 1996
Author: Publisher: Gale Cengage
ISBN: 9780863386404
Category : Business & Economics
Languages : en
Pages : 528
Book Description
Consumer Western Europe 2009/2010
Author: Euromonitor InternationalPublisher: Euromonitor International
ISBN: 9781842644997
Category : Business & Economics
Languages : en
Pages : 628
Book Description
With comparisons of market size data for over 330 consumer products, across 17 European countries and over a six year time period (2003-2008), Consumer Western Europe 2009/2010 is the must-have reference source for anyone doing strategic marketing planning in Europe.Whether you are looking to identify the largest market for a product or the rate of growth of a particular consumer market, this is the business tool you need to give you instant access to comparable and reliable business intelligence.
Meganet
Author: Wilson P Dizard JrPublisher: Routledge
ISBN: 0429711026
Category : Social Science
Languages : en
Pages : 247
Book Description
So Paulo, Brazils largest city, has more mobile phones than does Paris. The largest phone system in Kampuchea is cellular. In the next twenty years, within one generation, everyone on earth will be able to place a phone call to anyone else anywhere. This Meganet is a patchwork of networks, big and small, local and global, primitive and high-tech, that fit together because they share compatible technologies. Wilson Dizards Meganet is a report on the progress and setbacks in expanding Meganet resources to everyone on earth. He examines not only the advantages, from toll-free numbers and credit cards, but the downsides, from the potential invasions of privacy to the question of who will and who should control Meganet. Dizard describes the likely players: from the oil and utility companies who own desirable rights-of-way to Silicon Valley to emerging innovators in Chile and Germany.
Marketing Issues in Transitional Economies
Author: Rajeev BatraPublisher: Springer Science & Business Media
ISBN: 1461550092
Category : Business & Economics
Languages : en
Pages : 281
Book Description
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea. The topics covered are divided into five main sections, and the individual chapters are written by some of the world's leading academic experts on these issues. Most of the authors draw from freshly-collected data in new studies of consumers and/or firms in transitional economies. After an opening section which discusses the marketing issues and challenges multinational and local firms face in transitional economies, the next three sections offer detailed treatments of changing consumer behavior, measuring and improving the marketing orientation of firms, and implementing and managing distribution channels. The fifth and final section is devoted to firm strategies and tactics, examined variously from the perspective of multinational firms entering these new markets, from the viewpoint of existing local firms facing new competitive challenges from global entrants, and from the perspective of local firms seeking to establish themselves in foreign markets where they have not previously competed. Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, the book is a unique collection of cutting-edge scholarship on the various aspects of marketing in transitional economies. It will prove valuable reading to academics, policymakers, and international business strategists.
Statistical Abstract of the United States
Author: European Marketing Data and Statistics 1996
Author: Publisher: Euromonitor International
ISBN: 9780863386404
Category : Business & Economics
Languages : en
Pages : 504
Book Description
Retailing: The environments for retailing
Author: A. M. FindlayPublisher: Taylor & Francis
ISBN: 9780415087209
Category : Business & Economics
Languages : en
Pages : 508
Book Description
Statistical Abstract of the United States, 1997
Author: Publisher: Bureau of Census
ISBN: 9780160492815
Category : Reference
Languages : en
Pages : 1048
Book Description
117th edition. Provides tables and graphs of statistics on the social, political, and economic conditions of the United States. Each section has an introductory text. Each table and graph has a source note. Appendix 1 includes guides to sources of statistics, State statistical abstracts, and foreign statistical abstracts.
International Business Information
Author: Ruth A. PagellPublisher: Global Professional Publishi
ISBN: 9781888998832
Category : Business & Economics
Languages : en
Pages : 474
Book Description
Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
Statistical Abstract of the United States 1999
Author: Hoover's IncorporatedPublisher:
ISBN: 9780160427787
Category : Political Science
Languages : en
Pages : 1034
Book Description
119th edition. Provides tables and graphs of statistics on the social, political, and economic conditions of the United States. Each section has an introductory text. Each table and graph has a source note. Appendix 1 includes guides to sources of statistics, State statistical abstracts, and foreign statistical abstracts.