Author: Publisher:
ISBN:
Category : Credit ratings
Languages : en
Pages : 376
Book Description
Standard & Poor's Creditweek
Author: Decision Drivers An in-depth study of factors influencing premium car buyers
Author: Dr. Babar Zamaan Mohammed Publisher: Book Rivers
ISBN: 9390548780
Category : Sports & Recreation
Languages : en
Pages :
Book Description
Is it the appearance? The brand name? Performance? Or is it something much deeper? In this book, Dr. Babar Zamaan identifies the factors that influence prospective premium car buyers. A must read for marketing students,and professionals in the automobile industry.
What was the strategic position of Daimler Chrysler in the European car manufacturing industry from 1980 until the beginning of the new century?
Author: Dennis SanderPublisher: GRIN Verlag
ISBN: 3638312976
Category : Business & Economics
Languages : en
Pages : 89
Book Description
Master's Thesis from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: 2.1 (B+), University of Canterbury (Canterbury Business School), language: English, abstract: This dissertation is about strategic positioning and managing strategic change. The first chapter makes clear the importance of clear defined strategy, mergers & acquisitions as well as alliances resulting out of increasing globalisation and gives Daimler Chrysler as a good example for analysing these managerial issues. Chapter two shows different strategies Daimler Chrysler was/ is following, a diversified one in the 80’s and a focused-orientated strategy in the 90’s. Increasing threats of saturated markets, global competition, fluctuating economic influences and rising technological standards had/ have to be coped with by Daimler Chrysler in using their strengths of wellknown brand reputation, high quality standards and developed service culture. The result was a strategic position emphasising the upper car segment in the 80’s as well as reliable commercial vehicle and a completer range of products in the 90’s trying to serve nearly all segments in the car market. Chapter three deals with the management of strategic change and the process of becoming a global player in the car manufacturing industry. Problems a merger causes concerning differences in culture and management are considered and the act that concentration of power (as it happened at Daimler Chrysler at the time while the merger took place) on charismatic top management obviously paid off in the late 90’s. The final chapter four demonstrates the difficulty of fostering successful change management and the necessity of mergers and alliances when following a global concentric growth strategy. It becomes obvious that, although the automobile industry is confronted with severe competition, Daimler Chrysler has the potential of getting the major player in this industry. When following consequently the chosen path of focussing on the car manufacturing sector and implementing new technologies and customer demands fast (faster than potential competitors), then Daimler Chrysler will be at the “top of the league” in the future.
The Wall Street Journal
Author: Publisher:
ISBN:
Category : Barron's national business and financial weekly
Languages : en
Pages : 1312
Book Description
The Greenhouse Gas Protocol
Author: Publisher: World Business Pub.
ISBN: 9781569735688
Category : Business enterprises
Languages : en
Pages : 0
Book Description
The GHG Protocol Corporate Accounting and Reporting Standard helps companies and other organizations to identify, calculate, and report GHG emissions. It is designed to set the standard for accurate, complete, consistent, relevant and transparent accounting and reporting of GHG emissions.
F&S Index Europe Annual
Author: Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 1860
Book Description
Once Upon a Car
Author: Bill VlasicPublisher: Harper Collins
ISBN: 006204222X
Category : Business & Economics
Languages : en
Pages : 375
Book Description
Once Upon a Car is the brilliantly reported inside-the-boardrooms-and-factories story of Detroit’s fight for survival, going beyond the headlines to chronicle how the country’s Big Three auto companies—General Motors, Ford, and Chrysler—teetered on the brink of collapse during the 2008 financial crisis. In a tale that reads like a corporate thriller, Bill Vlasic, who has covered the auto industry for more than fifteen years, first for the Detroit News and now for the New York Times, takes readers into the executive offices, assembly plants, and union halls to introduce a cast of memorable characters, many of whom are speaking out for the first time, including the executives who struggled to save their companies but in the end had to seek a controversial, last-gasp rescue from the U.S. government. Vlasic goes behind the scenes to portray the men at the top during Detroit’s last stand. Rick Wagoner, the CEO of General Motors, tried to turn around a dying company, only to be forced to resign as a condition of the government bailout. Bill Ford, great-grandson of the legendary Henry Ford, had the will to keep Ford alive but needed the guts to hire an unknown outsider, Alan Mulally, to transform the company before it crashed. At Chrysler, leadership was constantly changing as new owners tried in vain to fix the smallest of the beleaguered Big Three. And through it all, the president of the United Auto Workers union, Ron Gettelfinger, fought to save the jobs of the men and women who build American-made cars and trucks. This tale of an iconic industry in crisis is more than a big business drama and provides a rich, unvarnished portrait of how Detroit’s decline affected tens of thousands of workers and dozens of communities nationwide. The story moves from the gleaming corporate skyscrapers and massive auto plants to the halls of the U.S. Congress and into the Oval Office, where President Obama and his aides wrestled with how to keep General Motors and Chrysler from going out of business. Vlasic shows why the bailout worked, and how Detroit can succeed under new leadership and build automobiles equal to any in the world. Once Upon a Car tells a uniquely American tale of success, failure, and redemption. It is an important and illuminating chapter in an astonishing story that is still unfolding. And no one is more qualified to write it than Bill Vlasic.
F&S Index United States Annual
Author: Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 1980
Book Description
Strategic Management in Emerging Markets
Author: Krassimir TodorovPublisher: Emerald Group Publishing
ISBN: 1787439534
Category : Business & Economics
Languages : en
Pages : 350
Book Description
This textbook focuses on strategic management in emerging market contexts. It delineates the border between business level strategy and corporate strategy to better align business level and corporate level strategy.
Investment Analysis and Portfolio Selection
Author: Douglas Hamilton BellemorePublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 680
Book Description