Author: George Reynolds
Publisher:
ISBN: 9781337590167
Category :
Languages : en
Pages :

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Book Description

Author: George Walter Reynolds
Publisher: Course Technology
ISBN:
Category : Business ethics
Languages : en
Pages : 372

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Book Description
Ethics in Information Technology, Second Edition is a timely offering with updated and brand new coverage of topical issues that we encounter in the news every day such as file sharing, infringement of intellectual property, security risks, Internet crime, identity theft, employee surveillance, privacy, and compliance.

Author: Dawn Iacobucci
Publisher: Cengage Learning
ISBN: 9780357635087
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci�s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.

Author: John Brooks Cullen
Publisher: South Western Educational Publishing
ISBN: 9780324259902
Category : Globalization
Languages : en
Pages : 0

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Book Description
Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen/Parboteeah also covers the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.

Author: Barbara MacKinnon
Publisher: Wadsworth Publishing Company
ISBN: 9780534564322
Category : Ethics
Languages : en
Pages : 0

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Book Description
Learn to look analytically at more than one side of an issue before deciding for yourself what position you will take.

Author: Jennifer T. Campbell
Publisher:
ISBN: 9780357641002
Category :
Languages : en
Pages :

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Book Description
Gain a thorough understanding of today's sometimes daunting, ever-changing world of technology as you learn how to apply the latest technology to your academic, professional and personal life with TECHNOLOGY FOR SUCCESS: COMPUTER CONCEPTS. Written by a team of best-selling technology authors and based on extensive research and feedback from students like you, this edition breaks each topic into brief, inviting lessons that address the �what, why and how� behind digital? advancements to ensure deep understanding and application to today's real world. Optional online MindTap and SAM (Skills Assessment Manager) learning tools offer hands-on and step-by-step training, videos that cover the more difficult concepts and simulations that challenge you to solve problems in the actual world. You leave this course able to read the latest technology news and understand its impact on your daily life, the economy and society.

Author: Thomas N. Ingram
Publisher:
ISBN:
Category : Selling
Languages : en
Pages : 280

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Book Description
"SELL 4 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations."--

Author: Michael E. Whitman
Publisher: Course Technology
ISBN: 9780357506431
Category :
Languages : en
Pages : 752

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Book Description
Discover the latest trends, developments and technology in information security with Whitman/Mattord's market-leading PRINCIPLES OF INFORMATION SECURITY, 7th Edition. Designed specifically to meet the needs of information systems students like you, this edition's balanced focus addresses all aspects of information security, rather than simply offering a technical control perspective. This overview explores important terms and examines what is needed to manage an effective information security program. A new module details incident response and detection strategies. In addition, current, relevant updates highlight the latest practices in security operations as well as legislative issues, information management toolsets, digital forensics and the most recent policies and guidelines that correspond to federal and international standards. MindTap digital resources offer interactive content to further strength your success as a business decision-maker.

Author: Alan McWilliams
Publisher:
ISBN: 9780170225892
Category : Leadership
Languages : en
Pages :

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Book Description
A new approach to learning the principles of management, MGMT 2 is the second Asiaa Pacific edition of a proven, innovative solution to enhance the learning experience. Concise yet complete coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake an introductory management course. Paving a new way to both teach and learn, MGMT 2 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, case studies, games and more. An accessible, easy-to-read text along with tear out review cards completes a package which helps students to learn important concepts faster. MGMT 2 delivers a fresh approach to give students what they need and want in a text.

Author: 罗伯特·L.·马西斯 (美)
Publisher:
ISBN: 9787301074084
Category : Personnel management
Languages : zh-CN
Pages : 650

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Book Description
本书论述了人力资源管理在企业中的战略作用。综合性的和以研究为基础的内容涵盖了人力资源管理资格认证协会(HRCI)的内容大纲,包括全球化过程中人力资源的多样化管理、绩效评估的新研究和目前的热门话题。