Author: Richard Campbell
Publisher: Macmillan Higher Education
ISBN: 131926607X
Category : Language Arts & Disciplines
Languages : en
Pages : 1226

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Book Description
A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.

Author: Janet Belsky
Publisher: Macmillan
ISBN: 1429219505
Category : Psychology
Languages : en
Pages : 591

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Book Description
This book explores the lifespan by combining research with a practicing psychologist's understanding of human development from infancy to old age.

Author: Paul Krugman
Publisher: Macmillan
ISBN: 1429218290
Category : Business & Economics
Languages : en
Pages : 892

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Book Description
Check out preview content for Essentials of Economics here. Essentials of Economics brings the same captivating writing and innovative features of Krugman/Wells to the one-term economics course. Adapted by Kathryn Graddy, it is the ideal text for teaching basic economic principles, with enough real-world applications to help students see the applicability, but not so much detail as to overwhelm them. Watch a video interview of Paul Krugman here.

Author: Steven McCornack
Publisher: Macmillan Higher Education
ISBN: 1319103502
Category : Language Arts & Disciplines
Languages : en
Pages : 1248

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Book Description
In Reflect & Relate, distinguished teacher and scholar Steve McCornack provides students with the best theory and most up-to-date research and then helps them relate that knowledge to their own experiences. Engaging examples and a lively voice hook students into the research, while the book's features all encourage students to critically reflect on their own experiences. Based on years of classroom experience and the feedback of instructors and students alike, every element in Reflect & Relate has been carefully constructed to give students the practical skill to work through life’s many challenges using better interpersonal communication. The new edition is thoroughly revised with a new chapter on Culture; new, high-interest examples throughout; and up-to-the-moment treatment of mediated communication, covering everything from Internet dating to social media.

Author: Kathleen Stassen Berger
Publisher: Worth Publishers
ISBN: 9781429283526
Category : Psychology
Languages : en
Pages : 0

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Book Description
Edition after edition, Kathleen Stassen Berger’s bestselling textbooks connect all kinds of students to current state of developmental psychology, in an engaging, accessible, culturally inclusive way. Berger’s Invitation to the Life Span does this in just 15 concise chapters, in a presentation that meets the challenges of exploring the breadth of the life span in a single term. The new edition of Invitation to the Life Span incorporates a wide range of new research, especially in fast-moving areas such as brain development and psychopathology, while taking advantage of innovative new tools for media-centered teaching and learning. But throughout, as always, the signature voice of Kathleen Berger ties it all together, with relatable explanations of scientific content, wide ranging cultural examples, and skill-building tools for sharper observation and critical thinking.

Author: David S. Moore
Publisher: Palgrave Macmillan
ISBN: 1429224266
Category : Mathematics
Languages : en
Pages : 975

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Book Description
This is a clear and innovative overview of statistics which emphasises major ideas, essential skills and real-life data. The organisation and design has been improved for the fifth edition, coverage of engaging, real-world topics has been increased and content has been updated to appeal to today's trends and research.

Author: Deborah Licht
Publisher: Macmillan Higher Education
ISBN: 1319424945
Category : Psychology
Languages : en
Pages : 2489

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Book Description
Written by two teachers and a science journalist, Presenting Psychology introduces the basics to psychology through magazine-style profiles and video interviews of real people, whose stories provide compelling contexts for the field’s key ideas.

Author: Tyler Cowen
Publisher: W H Freeman & Company
ISBN: 9781429292863
Category : Business & Economics
Languages : en
Pages : 512

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Book Description
This thoroughly updated new edition of this title draws on a wealth of captivating applications to show readers how economics shed light on business, politics, world affairs, and everyday life.

Author: Robert C. Feenstra
Publisher: Macmillan Education
ISBN: 9781319292362
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Developed in the classroom by two of the most prominent researchers in the field, Feenstra and Taylor's International Economics uses engaging applications to provide a modern view of the global economy for a modern audience. Most international economics textbooks emphasize theory and the economies of advanced countries. Feenstra and Taylor combine theoretical coverage with empirical evidence throughout, while reflecting the realities of the global economy by covering emerging markets and developing countries (India, China, Southeast Asia). The new edition has been thoroughly updated to include new data and Applications, as well as many new Headlines to reflect the rapid changes in international economics during the last three years. The 4th Edition includes the latest on opening relations with Cuba, immigration and Europe's refugee crisis, the effect of NAFTA on wages and employment, job polarization, quicksourcing, China's problems, and the debate in Britain about leaving the European Union. A modern textbook requires a modern and integrated homework system. LaunchPad offers our acclaimed content organized for easy assignability by instructors and enhanced learning for students.

Author: David G. Myers
Publisher: Macmillan Higher Education
ISBN: 1464100470
Category : Psychology
Languages : en
Pages : 586

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Book Description
Creating an exceptionally student-friendly textbook in psychology isn’t just about making the chapters shorter and pages more colorful. It’s about using that type of format to provide a clear portrait of psychological science, concise but not oversimplified, all while continually answering the recurring student question: “What does this have to do with me?” David Myers’ brief introduction to psychology, Psychology in Everyday Life, certainly does offer brief, easily manageable chapters and a colorful, image-rich design (both shaped by extensive research, class testing, and instructor/student feedback). But what makes it such an exceptional text is what flows through those chapters—rich presentations of psychology’s core concepts and field-defining research, examined in context of the everyday lives of all kinds of people around the world and communicated in the captivating storyteller’s voice that is instantly recognizable as Myers’. The new edition of Psychology in Everyday Life offers an extraordinary amount of new research, effective new inquiry-based study tools, and further design innovations, all while maintaining its trademark brevity and clean layout. And it is accompanied by an innovative media/supplements of the same scope as all of David Myers’ more comprehensive textbooks.