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Author: Mark McNeilly Publisher: OUP USA ISBN: 0199782911 Category : Business & Economics Languages : en Pages : 343
Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Author: Mark McNeilly Publisher: OUP USA ISBN: 0199782911 Category : Business & Economics Languages : en Pages : 343
Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Author: Becky Sheetz-Runkle Publisher: AMACOM ISBN: 0814433820 Category : Business & Economics Languages : en Pages : 255
Book Description
Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.
Author: James McCarty Publisher: Wipf and Stock Publishers ISBN: 1532641044 Category : Religion Languages : en Pages : 278
Book Description
The Business of War incisively interrogates the development and contemporary implications of the military-industrial complex. It exposes the moral dangers of life in neoliberal economies dependent upon war-making for their growth and brings the Christian tradition’s abundance of resources into conversation with this phenomenon. In doing so, the authors invite us to rethink the moral possibilities of Christian life in the present day with an eye toward faithful resistance to “the business of war” and its influence in every aspect of our lives. In combining biblical, historical, theological, and ethical analyses of “the business of war,” the authors invite us to better understand it as a new moral problem that demands a new, faithful response. With contributions from: Pamela Brubaker Stan Goff Christina McRorie Kara Slade Won Chul Shin David Swartz Jonathan Tran Myles Werntz Matthew Whelan Tobias Winright
Author: Dr Armin Krishnan Publisher: Ashgate Publishing, Ltd. ISBN: 1409498395 Category : Political Science Languages : en Pages : 226
Book Description
The privatization of defence assets and the outsourcing of military services from the armed forces to the private sector is an increasing trend. This book approaches the issue of military privatization by linking it to the transformation of the defence industries since the early 1990s, and shows the extent to which many military functions and activities, ranging from military research to military consulting/training to operational support services, have already been outsourced in the US and in Europe. This detailed study provides new and updated information on the ongoing privatization of the defence sector and offers an original theoretical explanation as to why the most modern armed forces throughout the world have come increasingly to rely on private companies for nearly everything they do. Contributing to a better understanding of military privatization and its close connection to technological change, the book explains the complexity of the whole phenomenon and discusses its implications for national and international security.
Author: Mark R. Wilson Publisher: JHU Press ISBN: 0801888832 Category : History Languages : en Pages : 321
Book Description
This wide-ranging, original account of the politics and economics of the giant military supply project in the North reconstructs an important but little-known part of Civil War history. Drawing on new and extensive research in army and business archives, Mark R. Wilson offers a fresh view of the wartime North and the ways in which its economy worked when the Lincoln administration, with unprecedented military effort, moved to suppress the rebellion. This task of equipping and sustaining Union forces fell to career army procurement officers. Largely free from political partisanship or any formal free-market ideology, they created a mixed military economy with a complex contracting system that they pieced together to meet the experience of civil war. Wilson argues that the North owed its victory to these professional military men and their finely tuned relationships with contractors, public officials, and war workers. Wilson also examines the obstacles military bureaucrats faced, many of which illuminated basic problems of modern political economy: the balance between efficiency and equity, the promotion of competition, and the protection of workers' welfare. The struggle over these problems determined the flow of hundreds of millions of dollars; it also redirected American political and economic development by forcing citizens to grapple with difficult questions about the proper relationships among government, business, and labor. Students of the American Civil War will welcome this fresh study of military-industrial production and procurement on the home front—long an obscure topic.
Author: Sunzi Publisher: ISBN: 9780465072040 Category : History Languages : en Pages : 202
Book Description
This reference brings Sun-tzu's classic study of war strategy to an audience that may have no prior knowledge of the subject. An introduction on the relevance of Sun-tzu's teachings, historical background, and a bibliographical essay are included.
Author: Carl Von Clausewitz Publisher: Hachette India ISBN: 9350098695 Category : Business & Economics Languages : en Pages : 136
Book Description
Boardroom lessons from a master strategist. The Prussian general Carl von Clausewitz?s On War has, alongside Sun Tzu?s Art of War, long been recognized as the most definitive classic on the art, theory and principles of warfare. This new, compact adaptation of Clausewitz's vast treatise presents in carefully selected, focused yet accessible sections all the key lessons from the battlefield needed to succeed in the twenty-first-century world of business. The unpredictability of war is not too different from constantly changing economic conditions. Just as the army general needs to understand and implement the asymmetrical relationship between attack and defence, the business leader, too, needs to plan for all contingencies. Clausewitz?s philosophy, encompassing every aspect of strategic thinking ? dealing with defeat, planning a campaign, using the element of surprise, and marshalling resources at hand ? speaks simply and clearly to every business practitioner.
Author: Mark McNeilly
Author: Mark McNeilly
Author: Gerald A. Michaelson
Author: Becky Sheetz-Runkle
Author: James McCarty
Author: Dr Armin Krishnan
Author: David Parrott
Author: Mark R. Wilson
Author: Carl von Clausewitz
Author: Sunzi
Author: Carl Von Clausewitz