Essential Business Tactics for the Net PDF Download

Author: Andrea Nierenberg
Publisher: Pearson Education
ISBN: 0133743101
Category : Business & Economics
Languages : en
Pages : 161

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Book Description
This book is a simple read and a selection of the author’s top tips organized into chapters that represent logical steps for building a powerful network. You don't need to start at the beginning. For example, if you already feel very confident about your business networking skills and want to use this book to meet some new friends you can leap ahead to start with Chapter 4. The author has digested and synthesized all of the tips and techniques into bite-sized action plans, so you can start implementing immediately.

Author: Larry Chase
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 324

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Book Description
"Chase successfully demonstrates which traditional marketing strategies apply to the Net and where the new thinking begins." -David S. Klein Associate Publisher/Editor, Advertising Age From the nation's #1 Internet business expert: how to work faster, cheaper, and smarter inside your company, while implementing strategic marketing tactics outside your company. The founder of the first online ad agency, Larry Chase was developing successful Internet business, marketing, and sales strategies long before most people had ever heard the word "cyberspace." Chase reveals insider's secrets and tips garnered from his own experience and those of his clients on how to exploit the Net for all it's worth. This book arms you with an arsenal of strategies and tactics that will keep you one step ahead of your competitors. You'll learn how to use the Net to: * Increase purchasing power and reduce operating costs * Find free information that other people pay for * Keep close tabs on your competition * Test new products, services, and ideas while developing your brand * Prospect for new business and create instant, inbound leads * Build new audiences for your products and services * Design and implement direct marketing, sales, and PR strategies Special Offer! Get free access to the archives of Larry Chase's Web Digest For Marketers (WDFM) for one year. WDFM features thousands of short reviews of business-oriented Web sites. You also get access to a companion Web site where you'll find hyperlinked resource listings for each chapter in the book and regular book updates. Visit our Web site at www.wiley.com/compbooks/ Visit the companion Web site at www.wiley.com/compbooks/chase

Author: Philippa Gamse
Publisher: Happy About
ISBN: 1607730677
Category : Business & Economics
Languages : en
Pages : 137

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Book Description
This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It provides a fast, but thought-provoking read that offers a 30,000ft ¿hawk-eye¿ perspective, as well as drilling down into the many different considerations for an effective website and social media presence. The 42 Rules are based on Philippa¿s 15plus years of consulting experience and research into what works at a practical level, and are illustrated with real-life ideas and case studies from her clients, colleagues and over thirty contributing experts.

Author: Thomas P. Bergman
Publisher: Prentice Hall
ISBN: 9780130621115
Category : Business planning
Languages : en
Pages : 0

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Book Description
Extend the reach of your business! Harness the Internet for greater profits, no matter what you sell!The Essential Guide to Web Strategy for Entrepreneursis the hype-free, business-focused Web strategy guide for every entrepreneur. Minimum cost/maximum profit ideas for business models, hosting, design, content, security, databases, marketing, and more! 2 bonus CD-ROMs: an amazing library of e-commerce tutorials, resources, and software!

Author: Joe Rubino
Publisher: John Wiley & Sons
ISBN: 0471789720
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
Each year in North America, more than 13 million people participate in network marketing, selling tens of billions of dollars of goods and services. The top moneymakers in the business take home six or seven figures. Wouldn't you love to know how they do it? With 15 Secrets Every Network Marketer Must Know, you will! Written by top expert marketers Dr. Joe Rubino and John Terhune, this practical, one-of-a-kind guide explains fifteen key network marketing principles--the core secrets to unlimited success. The principles, strategies, and tactics presented in this book will help you maximize your personal effectiveness, attitude, and behavior as you build your dynasty on a solid foundation that will ensure it will last long into the future. Based on proven, time-tested strategies and the long experience of two well-known and extremely well-qualified authors, this book is an indispensable tool for every network marketer, even those just starting out. 15 Secrets Every Network Marketer Must Know will put you on the path to real wealth with step-by-step guidance on: * Getting yourself into a successful frame of mind * Using failure as an advantage * Mastering self-discipline and resisting the urge to quit * Developing long-term goals that drive your daily activities * Building and finessing a great, moneymaking list * Developing great leaders and associates * Following up effectively * And much more

Author: Matt Haig
Publisher: Kogan Page Publishers
ISBN: 9780749437275
Category : Business & Economics
Languages : en
Pages : 168

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Book Description
A guide to using the Internet for a company's competitive growth and advantage. How Come You Don't Have an E-strategy? explores: the technology required; e-security; your e-brand; the market; pricing and making money; customers online; promotion/marketing techniques; measuring return on investment (ROI); and more.

Author: Evan I. Schwartz
Publisher: Currency
ISBN: 0767909623
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
Don’t let the rapid evolution of the Internet economy leave your business extinct before its time! Here are the key strategies you need to keep your company alive, growing, and profitable in today’s volatile Web climate. The dramatic boom that took place in the Web economy is over. The glory days when companies with strong ideas and weak business plans could easily get millions to launch their businesses are long gone, and in today’s tougher, more cutthroat economic arena, natural selection is rampant. Companies need to be smarter, faster, more innovative, and more adaptable than ever before just to survive, let alone succeed. In Digital Darwinism, Evan Schwartz provides seven business strategies that can make or break any Web business. In a new preface and updated case studies, Schwartz discusses the dramatic rise and fall of the Web and analyzes the companies that have made it and those that haven’t, from Priceline to Pets.com, and spells out step-by-step techniques such as building your brand, remaining flexible as supply and demand fluctuate, and integrating the Web into every part of your business. The perfect source for everyone from novice entrepreneurs to corporate CEOs, Digital Darwinism provides a comprehensive and unflinching look inside the highly competitive world of e-commerce and distills the critical strategies that Web-based businesses need to follow in order to survive in what has become the world’s fastest, and most dangerous, marketplace.

Author: Christian Göttsch
Publisher: Springer Science & Business Media
ISBN: 3322852091
Category : Business & Economics
Languages : en
Pages : 328

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Book Description
Christian Göttsch lays out the structural setting and the predominant mechanisms underlying the online industry and identifies its enduring economic principles for business strategies.

Author: Kate Kelly
Publisher: Simon and Schuster
ISBN: 0684867710
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
The effects of the online revolution are being felt far beyond Silicon Valley, and now all businesses -- from start-ups to established companies -- face "survival of the fittest." A company or product can be an industry leader one moment and obsolete six months later. Entire industries, ranging from computer sales to stock trading, are being thrown into chaos as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web. For companies, this pressing need to continually create new, different, better products to stay one step ahead of the competition defines the new reality of business today, the world of "HyperWars." To stay afloat, business managers need practical guidance, and they need it fast. Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven practical strategies for thriving in this hypercompetitive environment. Including "Use the Internet as the World's Most Sophisticated Telephone" and "The Magic in 'Free,'" these visionary strategies are illustrated with hundreds of examples of Internet initiatives real companies -- from pool suppliers to major businesses like Cisco and Chrysler -- are implementing today. Not just for companies selling products over the Web, HyperWars explains how the Internet can and must be incorporated into all of a business's operations, to do everything from cutting procurement, marketing, and communication costs to deepening customer relationships. Both a wide-ranging analysis of the massive changes the Web is bringing to all industries and a crucial, groundbreaking redefinition of business strategies, HyperWars provides readers with the essential tools they need to survive and profit in the new competitive era.

Author: Alexi Venneri
Publisher: John Wiley & Sons
ISBN: 0471722308
Category : Business & Economics
Languages : en
Pages : 204

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Book Description
Brave, Authentic, Loud, Lovable, and Spunky! The keys to sustained business growth and success. America's small and midsized businesses face unique challenges as they struggle to reach the kind of long-term business goals achieved by larger companies. Balls! shows that successful firms follow certain rules and display six essential traits-they are brave, authentic, loud, lovable, and spunky. Add an exclamation mark for "Do It Right Now Before Someone Else Does!" and that spells Balls!-something all growing businesses need in order to truly succeed. Written by a young executive at one of America's fastest growing small businesses, Balls! looks at business success from a decidedly exuberant and creative perspective, bringing fresh ideas and tactics that any business leader, in any industry, will find immediately useful. Alexi Venneri (Seattle, WA) is Chief Marketing and Communications Officer at Who's Calling, one of the fastest growing companies in America. She joined the firm as employee number 13 and has witnessed it grow to over 300 employees. She is also the former director for the Seattle Mariners who managed all ballpark marketing and fan relations for the team. Her professional career also includes sales management, event planning, training, and marketing for companies in both the U.S. and Canada.