Essential Business Tactics for the Net PDF Download

Author: Larry Chase
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 324

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Book Description
"Chase successfully demonstrates which traditional marketing strategies apply to the Net and where the new thinking begins." -David S. Klein Associate Publisher/Editor, Advertising Age From the nation's #1 Internet business expert: how to work faster, cheaper, and smarter inside your company, while implementing strategic marketing tactics outside your company. The founder of the first online ad agency, Larry Chase was developing successful Internet business, marketing, and sales strategies long before most people had ever heard the word "cyberspace." Chase reveals insider's secrets and tips garnered from his own experience and those of his clients on how to exploit the Net for all it's worth. This book arms you with an arsenal of strategies and tactics that will keep you one step ahead of your competitors. You'll learn how to use the Net to: * Increase purchasing power and reduce operating costs * Find free information that other people pay for * Keep close tabs on your competition * Test new products, services, and ideas while developing your brand * Prospect for new business and create instant, inbound leads * Build new audiences for your products and services * Design and implement direct marketing, sales, and PR strategies Special Offer! Get free access to the archives of Larry Chase's Web Digest For Marketers (WDFM) for one year. WDFM features thousands of short reviews of business-oriented Web sites. You also get access to a companion Web site where you'll find hyperlinked resource listings for each chapter in the book and regular book updates. Visit our Web site at www.wiley.com/compbooks/ Visit the companion Web site at www.wiley.com/compbooks/chase

Author: Andrea R. Nierenberg
Publisher: Pearson Education
ISBN: 0133742881
Category : Business & Economics
Languages : en
Pages : 161

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Book Description
This book is a simple read and a selection of the author's top tips organized into chapters that represent logical steps for building a powerful network. You don't need to start at the beginning. For example, if you already feel very confident about your business networking skills and want to use this book to meet some new friends you can leap ahead to start with Chapter 4. The author has digested and synthesized all of the tips and techniques into bite-sized action plans, so you can start implementing immediately.

Author: Allison Hemming
Publisher: Simon and Schuster
ISBN: 074325323X
Category : Business & Economics
Languages : en
Pages : 317

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Book Description
Looking for a job? Preparing for the biggest interview of your life? Facing a layoff? Have no fear. Work It! has all the strategies you need. The work world isn't so friendly anymore. Landing the job you want takes a little more sweat in this tight job market, and keeping that job requires savvy and vigilance. This smart and comprehensive guide, packed with punchy, frank advice, gives you the tools and techniques that will help you get the most out of your job hunt. Allison Hemming, a noted career expert, delivers a needed dose of wisdom from the trenches in a manual that is perfectly updated to suit the modern work environment. Work It! gives you the skinny on all you need to know, including: • Step away from the computer -- the Internet may be ruining your job search • Lose the McResume and get a grip on the lost art of correspondence • The ABCs of networking -- don't wing it, work it! • Training tips for peak interview performance • Seal the Deal -- how to negotiate and accept a job the right way If you are recently unemployed or see a layoff looming, there's a bonus Pink Slip section that will make you better able to bounce back and stay financially afloat during your job search. And for recent college grads, there's a road map for getting a J.O.B. degree. Alter your approach to job-hunting from this moment forward! Now go work it!

Author: Chris Brogan
Publisher: Que Publishing
ISBN: 0133114201
Category : Business & Economics
Languages : en
Pages : 321

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Book Description
The 100% Updated, Start-to-Finish Guide to Profiting from Google+! Google+ is quickly maturing into an incredibly valuable channel for profitable business--and, because many of your competitors haven’t discovered it yet, it offers you huge new opportunities. Google+ for Business, Second Edition, will help you grab those opportunities right now. Top social media speaker and business advisor Chris Brogan will help you get great results fast, without wasting time or money. This fully updated second edition distills the experiences of leading-edge Google+ business adopters into powerful tactical recipes for everything from lead generation and nurturing to direct sales. Packed with new examples and case studies, it guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and much more. From start to finish, the focus is on results: generating more customers and more cash at the lowest possible cost! Make the right first moves after you’ve signed up for Google+ Leverage the newest Google+ features to drive even more business value Take advantage of deepening links between Google+ and Google Search Implement today’s most effective Google+ strategies and tactics Use Google+ to drive more traffic to your main site and improve its searchability and discovery Shorten the buying cycle through better prospecting, lead generation, and nurturing Build a vital Google+ community around your products, services, and people Integrate Google+ into your current online/digital strategies Use Google+ video and videoconferencing to deepen relationships, solve problems, and make sales Organize contacts and interactions more effectively with Google+ Circles Create Google+ posts that draw attention and spark conversations

Author: Alexi Venneri
Publisher: John Wiley & Sons
ISBN: 0471722308
Category : Business & Economics
Languages : en
Pages : 204

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Book Description
Brave, Authentic, Loud, Lovable, and Spunky! The keys to sustained business growth and success. America's small and midsized businesses face unique challenges as they struggle to reach the kind of long-term business goals achieved by larger companies. Balls! shows that successful firms follow certain rules and display six essential traits-they are brave, authentic, loud, lovable, and spunky. Add an exclamation mark for "Do It Right Now Before Someone Else Does!" and that spells Balls!-something all growing businesses need in order to truly succeed. Written by a young executive at one of America's fastest growing small businesses, Balls! looks at business success from a decidedly exuberant and creative perspective, bringing fresh ideas and tactics that any business leader, in any industry, will find immediately useful. Alexi Venneri (Seattle, WA) is Chief Marketing and Communications Officer at Who's Calling, one of the fastest growing companies in America. She joined the firm as employee number 13 and has witnessed it grow to over 300 employees. She is also the former director for the Seattle Mariners who managed all ballpark marketing and fan relations for the team. Her professional career also includes sales management, event planning, training, and marketing for companies in both the U.S. and Canada.

Author: Steven Van Yoder
Publisher: Bay Tree Pub
ISBN: 9780972002110
Category : Business & Economics
Languages : en
Pages : 278

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Book Description
I build levers to move objects that appear to be immovable.Alexei Drovosek represents the next evolution of human: no heart, immunity to cancer, and the uncanny ability to survive in conditions that would kill normal men. As an orphan growing up in post-Soviet Russia, Alexei was taken in by the state and trained as its most vicious and effective killer. But eventually the Russian Federal Security Service's best-trained assassin did the most dangerous thing of all: he turned on his handlers, went rogue, and disappeared.In the bleak, high-tech near future, Alexei has resurfaced in a secret compound on the outskirts of Los Angeles, a city where autonomous-drive vehicles race along the highways and independent city-states operate with materialistic impunity. In the center of it all is the soaring headquarters of Pearl Knight Industries, an international mega-corporation that keeps war machines and cultural capitalism running in every country and on every continent on the planet. As a principal proponent of the 31st Amendment to the United States constitution, which legalized the transfer of suffrage from citizens to corporations, Pearl Knight has power that is truly above the law.Alexei lives a clandestine existence where his closest companions are his personal AI, Emma, and a group of orphans he has spent years amassing and training. But Alexei isn't fostering these children as a favor to the state; he's raising them with the hope that they will destroy it. As he moves each child into play in the world's highest-stakes game of chess that spans decades and continents, Alexei fights to destroy the plutocratic control of those in power and restore what matters to him most: democracy and freedom.

Author: Peter Alexander
Publisher: iUniverse
ISBN: 0595100198
Category : Business & Economics
Languages : en
Pages : 118

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Book Description
Book Description: A minority of the businesses in the United States has an Internet presence, and fewer than half of these companies are seeing a significant return on their Internet Marketing efforts. Why? Because these businesses don’t know how to market their sites effectively to their target audience. They either take the “If you build it, they will come” approach or they expect their Web site developers to do the marketing for them. Unfortunately, most developers are graphic artists, not marketing specialists. The tips included in this book are intended to give those with minimal knowledge of Internet Marketing techniques a simple way to develop an active, effective Web site. Anyone from a small business owner to a senior marketing executive within a large, global organization can use this book to quickly and easily make their company Web site better.

Author: Michael Sedge
Publisher: Simon and Schuster
ISBN: 1621532070
Category : Photography
Languages : en
Pages : 294

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Book Description
Market savvy, expert research, and first-rate resources combine to make this book the tutor that can take experienced photojournalists to new heights of success—while showing aspiring photojournalists how to begin their climb in a stimulating and rewarding field. Step-by-step instructions tell how to establish a business, implement the latest research tactics, network with editors and other photo buyers, pitch to television producers, and expand business through lectures and teaching. Extensive sections in Internet marketing detail cutting-edge strategies for tapping into the lucrative photojournalism marketplace.

Author: Adam M. Brandenburger
Publisher: Crown Currency
ISBN: 0307790541
Category : Business & Economics
Languages : en
Pages : 305

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Book Description
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

Author: Daryl Green
Publisher: Lulu.com
ISBN: 0557388716
Category : Business & Economics
Languages : en
Pages : 126

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Book Description
Over 9 million people want to work full-time but can only find part-time employment.According to a Yahoo survey, a third of American workers are anxious about their job security. Breaking Organizational Ties provides practical strategies for employees attempting to cope in jobs or environments which they hate. While most managers are only concerned with the bottom-line, they leave their employees vulnerable to the casualties of competitive markets. This book will enable readers to (a) learn how to survive and even enjoy your time at work even in a hostile environment, (b) gain greater confidence in your ability to grow while in a downsizing organization, and (c) discover the insight to go beyond your limitations by breaking the barriers of your self-doubt. Look at what others are saying:"Many issues affect why we don't reach our fullest potential. As a human resources professional myself, Daryl Green has hit the nail on the head." Daphine Glenn RobinsonHuman Resources Manager andInspirational author of Brotherly Love and Betrayal "...I recognized sound validity in Dr. Daryl Green's business insights and the resulting impact change has on its workers." Dr. Stephen M. Doty Strategic Initiatives ManagerNational Grid USA "Simply a must read." Marcus J. GlasperExecutive ManagerWashington State"This is a must read for those who continue to work for others but have entrepreneurship dreams."H. Frank Shanklin, Jr.President/C.O.O.