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Author: Xue Tan Publisher: ISBN: Category : Electronic commerce Languages : en Pages : 186
Book Description
This dissertation has two components: social media fundraising and e-commerce. The first component of social media fundraising discusses social media users' charitable content generation in essay 1 and charitable giving in essay 2. In essay 1, we examine how reciprocity of followees affects social influence on users' charitable content generation. We find that within a specific charitable topic, reciprocal relationship has a positive impact on social influence, and non-reciprocal relationship has a negative impact on social influence that drives content generation following the topic. In essay 2, we investigate how individual donation decisions are influenced by reputation incentive design, peer effects, and popularity effects. We find that despite the platform designer's desire to improve fundraising performance, higher visibility of donors' contributions may have negative impact on fundraising. Peer effects are found to be positive and, hence, provide a potential solution to the free-rider problem. It is also observed that while most users crowd to popular projects, a group of users who exhibit leadership features crowd out from popular projects. E-commerce is the second component, and it also includes two essays. In essay 3, we use a game-theoretical model to understand how membership free shipping (MFS) differs from contingent free shipping (CFS). We find that in a duopoly competition, sellers' choice between CFS and MFS resembles a prisoner's dilemma. While they will both earn a higher profit when they both choose MFS, one seller may have an incentive to deviate from cooperation. In essay 4, we examined the role of live chatting tools in online marketplaces. We find that live chat can work as a substitution for reputation.
Author: Xue Tan Publisher: ISBN: Category : Electronic commerce Languages : en Pages : 186
Book Description
This dissertation has two components: social media fundraising and e-commerce. The first component of social media fundraising discusses social media users' charitable content generation in essay 1 and charitable giving in essay 2. In essay 1, we examine how reciprocity of followees affects social influence on users' charitable content generation. We find that within a specific charitable topic, reciprocal relationship has a positive impact on social influence, and non-reciprocal relationship has a negative impact on social influence that drives content generation following the topic. In essay 2, we investigate how individual donation decisions are influenced by reputation incentive design, peer effects, and popularity effects. We find that despite the platform designer's desire to improve fundraising performance, higher visibility of donors' contributions may have negative impact on fundraising. Peer effects are found to be positive and, hence, provide a potential solution to the free-rider problem. It is also observed that while most users crowd to popular projects, a group of users who exhibit leadership features crowd out from popular projects. E-commerce is the second component, and it also includes two essays. In essay 3, we use a game-theoretical model to understand how membership free shipping (MFS) differs from contingent free shipping (CFS). We find that in a duopoly competition, sellers' choice between CFS and MFS resembles a prisoner's dilemma. While they will both earn a higher profit when they both choose MFS, one seller may have an incentive to deviate from cooperation. In essay 4, we examined the role of live chatting tools in online marketplaces. We find that live chat can work as a substitution for reputation.
Author: Jon Ann Lindsey Publisher: Peachpit Press ISBN: 0133017419 Category : Business & Economics Languages : en Pages : 245
Book Description
This PayPal Press book offers practical fundraising money management ideas drawn directly from those with first-hand experiences and insights in the NPO field. Novices will learn step-by-step applications while established NPO officers will appreciate exclusive updates. Readers in all areas of NPO engagement will refer to this latest PayPal Press book often--as a primer and a program. The result is that in applying more effective fundraising techniques and money management tools through this PayPal advice, readers will have more key time and energy to devote to their charity cause.
Author: Zheng Yong-nian Publisher: World Scientific ISBN: 9811203636 Category : Business & Economics Languages : en Pages : 360
Book Description
This book provides a timely update on the ongoing transformation of the Chinese economy. As the world's second largest economy, China marked the 40th anniversary of economic reform and opening-up in 2018. In this book, top scholars on Chinese economic studies review China's remarkable economic achievement in the past four decades and analyse the challenges facing economic development in the country.The book focusses on structural changes of China's economy, which are essential to steer the country towards sustainable development. It studies the long-term factors affecting the Chinese economy such as education and innovation, and emerging sources of economic growth, such as e-commerce. Other important aspects of the Chinese economy explored in this book include the economic role of the Chinese government, fiscal reforms, capital account liberalisation, housing policies, competition policy and anti-monopoly law, China's export, trends of regional development and reforms of state-owned enterprises.This rich collection of policy-oriented economic studies is also a tribute to Professor John Wong, former research director of the East Asian Institute, National University of Singapore, who passed away in June 2018. For over three decades, Professor Wong had followed and provided insightful analyses on China's economic development.
Author: Joyce V. Garczynski Publisher: Chandos Publishing ISBN: 008102004X Category : Social Science Languages : en Pages : 178
Book Description
Fundraising: How to Raise Money for Your Library Using Social Media introduces the phenomena that many members, supporters and fundraisers are not using social media to fundraise for their libraries, and may not be aware of its strengths and pitfalls. The book discusses why social media should be used to fundraise and how to successfully employ social media campaigns, also providing examples from library funding initiatives that libraries can follow. Since social media changes relatively quickly, library staff members, supporters and fundraisers need up-to-date information on how to craft messages for the platforms that they use. This book presents less on best practices for specific social media platform, focusing more on library social media fundraising strategies that have been found to be effective (for example, how libraries have successfully created fundraising campaigns with hashtags). - Discusses why social media should be used to fundraise - Outlines how to successfully employ social media to fundraise - Presents examples from successful library funding campaigns via social media that other libraries can follow
Author: Jarice Hanson Publisher: Bloomsbury Publishing USA ISBN: Category : Social Science Languages : en Pages : 518
Book Description
Social media shapes the ways in which we communicate, think about friends, and hear about news and current events. It also affects how users think of themselves, their communities, and their place in the world. This book examines the tremendous impact of social media on daily life. When the Internet became mainstream in the early 2000s, everything changed. Now that social media is fully entrenched in daily life, contemporary society has shifted again in how we communicate, behave as consumers, seek out and enjoy entertainment, and express ourselves. Every one of the new applications of social media presents us with a new way of thinking about the economy that supports technological development and communication content and offers new models that challenge us to think about the economic impact of communication in the 21st century. The Social Media Revolution examines the tremendous influence of social media on how we make meaning of our place in the world. The book emphasizes the economic impacts of how we use the Internet and World Wide Web to exchange information, enabling readers to see how social media has taken root and challenged previous media industries, laws, policies, and social practices. Each entry in this useful reference serves to document the history, impact, and criticism of every subject and shows how social media has become a primary tool of the 21st-century world—one that not only contributes to our everyday life and social practices but also affects the future of business. The coverage of topics is extremely broad, ranging from economic models and concepts relevant to social media, such as e-commerce, crowdfunding, the use of cyber currency, and the impact of freeware; to key technologies and devices like Android and Apple iOS, apps, the cloud, streaming, and smartphones and tablets; to major entrepreneurs, inventors, and subjects of social media, such as Julian Assange, Bill Gates, Steve Jobs, Marissa Mayer, Edward Snowden, Steve Wozniak, and Mark Zuckerberg.
Author: Morgan R. Clevenger Publisher: Emerald Group Publishing ISBN: 1787546578 Category : Education Languages : en Pages : 312
Book Description
Multiple scholars and practitioners provide models and theories to understand the inter-organizational relationships between businesses and higher education. This work illuminates the complexities, expectations and long-term impact of such relationships.
Author: Saiz-Alvarez, Jose Manuel Publisher: IGI Global ISBN: 1522589406 Category : Business & Economics Languages : en Pages : 438
Book Description
Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.
Author: Anna Lind Thomas Publisher: Thomas Nelson ISBN: 1400221978 Category : Humor Languages : en Pages : 241
Book Description
A hilarious argument in favor of taking life a smidge less seriously Popular humor writer Anna Lind Thomas had an epiphany after her essay about a humiliating fart went mega-viral: Everything’s funny . . .eventually. You’ll cry-laugh your way through the many grave offenses she’s endured, like not getting credit for Lady Gaga’s career, an epic financial crisis, and exercising while her children dole out biting critiques about her dimpled thighs. Anna’s wit, charm, and painful relatability will encourage you to remember that your most humiliating moment may be the best thing to ever happen to you—or at the very least, it’ll make for a really good story. “A hilarious, heartwarming trip.” —Bunmi Laditan, bestselling author of Confessions of a Domestic Failure and humorist behind The Honest Toddler “I couldn’t put this down.” —Tiffany Jenkins, bestselling author of High Achiever and humorist behind Juggling the Jenkins “Deep, bowel-loosening laughs, along with a side dish of humanity and understanding.” —Johanna Stein, author of How Not to Calm a Child on a Plane and award-winning television writer and producer “Full of humor and heart.” —Cindy Chupack, New York Times bestselling author and Emmy-winning writer/producer of Sex and the City, Modern Family, Otherhood, and more
Author: Bo Xing Publisher: CRC Press ISBN: 1351265075 Category : Business & Economics Languages : en Pages : 512
Book Description
The book focuses on smart computing for crowdfunding usage, looking at the crowdfunding landscape, e.g., reward-, donation-, equity-, P2P-based and the crowdfunding ecosystem, e.g., regulator, asker, backer, investor, and operator. The increased complexity of fund raising scenario, driven by the broad economic environment as well as the need for using alternative funding sources, has sparked research in smart computing techniques. Covering a wide range of detailed topics, the authors of this book offer an outstanding overview of the current state of the art; providing deep insights into smart computing methods, tools, and their applications in crowdfunding; exploring the importance of smart analysis, prediction, and decision-making within the fintech industry. This book is intended to be an authoritative and valuable resource for professional practitioners and researchers alike, as well as finance engineering, and computer science students who are interested in crowdfunding and other emerging fintech topics.
Author: Xue Tan
Author: Xue Tan
Author: Jon Ann Lindsey
Author: Zheng Yong-nian
Author: Iwona Lupa-Wójcik
Author: Joyce V. Garczynski
Author: Jarice Hanson
Author: Morgan R. Clevenger
Author: Saiz-Alvarez, Jose Manuel
Author: Anna Lind Thomas
Author: Bo Xing