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Author: Tracy R. Harmon Publisher: ISBN: Category : Languages : en Pages :
Book Description
ABSTRACT: This dissertation consists of three essays on the role of identity centrality in the formation of consumer self-brand connections. It contributes to a better understanding of how consumers negotiate multiple identities in the marketplace when making brand choices. This is significant as much of the research on the self-concept and consumer behavior has focused on isolated self-dimensions or have examined single consumer identities in isolation. Theoretically grounded in identity process theory (Breakwell 1986), which suggests individuals construct their identity through multiple identity motives influencing identity centrality, enactment, and affect; this dissertation addresses these gaps by answering two specific questions: 1) What are the various identity motives that influence a consumer's individual and group identity centrality leading to enhanced self-brand connections? 2) How does identity centrality influence reference group brand associations in the formation of self-brand connections? In Essay 1, a framework for conceptualizing the influence of multiple identity motives on self-brand connections is proposed driven by findings from consumer in-depth interviews. The framework suggests identity centrality mediates the relationship between the satisfaction of multiple identity motives on self-brand connections, and moderates self-brand connections when reference group brand associations are considered. Fourteen propositions are presented, and are empirically tested in Essays 2 and 3. In Essay 2, identity motives from identity process theory along with others identified in Essay 1 are empirically validated, using both hierarchical linear modeling and hierarchical multiple regression. The findings support the influence of two identity motives informing identity centrality, namely: recognition and continuity. This is significant, as prior research in consumer behavior has largely focused on the self-esteem and self-consistency motives (Grub and Grathwohl 1967; Sirgy 1982). Essay 3 investigates the moderating effect of identity centrality on the formation of self-brand connections as reference group brand associations are considered. It is found that the when the ingroup identity is highly central, stronger self-brand connections result. On the contrary, when the ingroup identity is low in centrality self-brand connections are mitigated. The differential effects of self-brand connections due to identity centrality provide insight into intra-group differences when the brand is consistent with the ingroup image. The results support a general importance of the role of identity centrality at both the individual and group levels, providing a catalyst for future studies examining the role of the self-concept in consumer behavior.
Author: Tracy R. Harmon Publisher: ISBN: Category : Languages : en Pages :
Book Description
ABSTRACT: This dissertation consists of three essays on the role of identity centrality in the formation of consumer self-brand connections. It contributes to a better understanding of how consumers negotiate multiple identities in the marketplace when making brand choices. This is significant as much of the research on the self-concept and consumer behavior has focused on isolated self-dimensions or have examined single consumer identities in isolation. Theoretically grounded in identity process theory (Breakwell 1986), which suggests individuals construct their identity through multiple identity motives influencing identity centrality, enactment, and affect; this dissertation addresses these gaps by answering two specific questions: 1) What are the various identity motives that influence a consumer's individual and group identity centrality leading to enhanced self-brand connections? 2) How does identity centrality influence reference group brand associations in the formation of self-brand connections? In Essay 1, a framework for conceptualizing the influence of multiple identity motives on self-brand connections is proposed driven by findings from consumer in-depth interviews. The framework suggests identity centrality mediates the relationship between the satisfaction of multiple identity motives on self-brand connections, and moderates self-brand connections when reference group brand associations are considered. Fourteen propositions are presented, and are empirically tested in Essays 2 and 3. In Essay 2, identity motives from identity process theory along with others identified in Essay 1 are empirically validated, using both hierarchical linear modeling and hierarchical multiple regression. The findings support the influence of two identity motives informing identity centrality, namely: recognition and continuity. This is significant, as prior research in consumer behavior has largely focused on the self-esteem and self-consistency motives (Grub and Grathwohl 1967; Sirgy 1982). Essay 3 investigates the moderating effect of identity centrality on the formation of self-brand connections as reference group brand associations are considered. It is found that the when the ingroup identity is highly central, stronger self-brand connections result. On the contrary, when the ingroup identity is low in centrality self-brand connections are mitigated. The differential effects of self-brand connections due to identity centrality provide insight into intra-group differences when the brand is consistent with the ingroup image. The results support a general importance of the role of identity centrality at both the individual and group levels, providing a catalyst for future studies examining the role of the self-concept in consumer behavior.
Author: Suzanne M. Lodato Publisher: Rodopi ISBN: 9789042010031 Category : Art Languages : en Pages : 312
Book Description
The eighteen interdisciplinary essays in this volume were presented in 2001 in Sydney, Australia, at the Third International Conference on Word and Music Studies, which was sponsored by The International Association for Word and Music Studies (WMA). The conference celebrated the sixty-fifth birthday of Steven Paul Scher, arguably the central figure in word and music studies during the last thirty-five years. The first section of this volume comprises ten articles that discuss, or are methodologically based upon, Scher's many analyses of and critical commentaries on the field, particularly on interrelationships between words and music. The authors cover such topics as semiotics, intermediality, hermeneutics, the de-essentialization of the arts, and the works of a wide range of literary figures and composers that include Baudelaire, Mallarmé, Proust, T. S. Eliot, Goethe, Hölderlin, Mann, Britten, Schubert, Schumann, and Wagner. The second section consists of a second set of papers presented at the conference that are devoted to a different area of word and music studies: cultural identity and the musical stage. Eight scholars investigate - and often problematize - widespread assumptions regarding 'national' and 'cultural' music, language, plots, and production values in musical stage works. Topics include the National Socialists' construction of German national identity; reception-based examinations of cultural identity and various "national" opera styles; and the means by which composers, librettists, and lyricists have attempted to establish national or cultural identity through their stage works.
Author: Veronica Benet-Martinez Publisher: Oxford University Press ISBN: 0199796750 Category : Psychology Languages : en Pages : 561
Book Description
Multiculturalism is a prevalent worldwide societal phenomenon. Aspects of our modern life, such as migration, economic globalization, multicultural policies, and cross-border travel and communication have made intercultural contacts inevitable. High numbers of multicultural individuals (23-43% of the population by some estimates) can be found in many nations where migration has been strong (e.g., Australia, U.S., Western Europe, Singapore) or where there is a history of colonization (e.g., Hong Kong). Many multicultural individuals are also ethnic and cultural minorities who are descendants of immigrants, majority individuals with extensive multicultural experiences, or people with culturally mixed families; all people for whom identification and/or involvement with multiple cultures is the norm. Despite the prevalence of multicultural identity and experiences, until the publication of this volume, there has not yet been a comprehensive review of scholarly research on the psychological underpinning of multiculturalism. The Oxford Handbook of Multicultural Identity fills this void. It reviews cutting-edge empirical and theoretical work on the psychology of multicultural identities and experiences. As a whole, the volume addresses some important basic issues, such as measurement of multicultural identity, links between multilingualism and multiculturalism, the social psychology of multiculturalism and globalization, as well as applied issues such as multiculturalism in counseling, education, policy, marketing and organizational science, to mention a few. This handbook will be useful for students, researchers, and teachers in cultural, social, personality, developmental, acculturation, and ethnic psychology. It can also be used as a source book in advanced undergraduate and graduate courses on identity and multiculturalism, and a reference for applied psychologists and researchers in the domains of education, management, and marketing.
Author: Hélène Cherrier Publisher: Taylor & Francis ISBN: 100064832X Category : Business & Economics Languages : en Pages : 256
Book Description
In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examination of anti-consumption: a voluntary behavioural inclination to minimise rather than grow, to decelerate and simplify and to reduce the unnecessary exploitation of resources fuelled by consumer culture. This book does not place anti-consumption on the high moral ground but rather demonstrates its complexity to spur innovative and critical thinking on how people, organisations, businesses and governments can treat consumption more as a necessity for survival than as a tool for self-expression, pleasure and economic growth. The first part of this book looks at anti-consumption from a diversity of perspectives. It analyses voluntary simplicity, a self-motivated engagement in consumption reduction, and boycotting, a politically-motivated reaction against unacceptable corporate practices, as distinct manifestations of anti-consumption that nonetheless remain rooted in the logic of the market. Paving the way to critical perspectives on the interface between anti-consumption, people and the environment, the second part of the book projects anti-consumption to issues of waste production and provides possible answers to global challenges of resources depletion, social inequalities and global warming. In this section, anti-consumption is critically assessed as an actor of change, both in terms of social change and paradigm change. To move the field forward, the third part of this book presents several theoretical frameworks that help set a roadmap for future research. Anti-Consumption will be of direct interest to scholars and researchers within the fields of marketing, consumer research, business studies, environmental studies and sustainability. It will also be of value to those researching the economics and/or sociology of markets.
Author: Ayalla Ruvio Publisher: Routledge ISBN: 0415783062 Category : Business & Economics Languages : en Pages : 424
Book Description
The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world's leading scholars regarding the interplay between identity and consumption. With chapters discussing the theory, research and practical implications of the relationships between identity and consumption, including, for example the way they change across our life span, this book will be a valuable reference source for students and academics from a variety of disciplines.
Author: Frédéric Guay Publisher: IAP ISBN: 1681231697 Category : Education Languages : en Pages : 357
Book Description
The concept of the Self has a long history that dates back from the ancient Greeks such as Aristotle to more contemporary thinkers such as Wundt, James, Mead, Cooley, Freud, Rogers, and Erikson (Tesser & Felson, 2000). Research on the Self relates to a range of phenomena including self-esteem, self-concept, self-protection, self-verification, self-awareness, identity, self-efficacy, self-determination etc. that could be sharply different or very similar. Despite this long tradition of thinkers and the numerous studies conducted on the Self, this concept is still not very well defined. More precisely, it is not a precise object of study, but rather a collection of loosely related subtopics (Baumesiter, 1998). Also, in the philosophical literature, the legitimacy of the concept of “self” has been brought into question. Some authors have argued that the self is not a psychological entity per se, but rather an illusion created by the complex interplay between cognitive and neurological subsystems (Zahavi, 2005). Although no definitive consensus has been reached regarding the Self, we emphasis in this volume that the Self and its related phenomena including self-concept, motivation, and identity are crucial for understanding consciousness and therefore important to understand human behavior. Self-concept, motivation and identity: Underpinning success with research and practice provides thus a unique insight into self-concept and its relationship to motivation and identity from varied theoretical and empirical perspectives. This volume is intended to develop both theoretical and methodological ideas and to present empirical evidence demonstrating the importance of theory and research to effective practice.
Author: Lori M. Campbell Publisher: McFarland ISBN: 1476617635 Category : Literary Criticism Languages : en Pages : 301
Book Description
This collection of new essays seeks to define the unique qualities of female heroism in literary fantasy from Tolkien's The Lord of the Rings in the 1950s through the present. Building upon traditional definitions of the hero in myth and folklore as the root genres of modern fantasy, the essays provide a multi-faceted view of an important fantasy character type who begins to demonstrate a significant presence only in the latter 20th century. The essays contribute to the empowerment and development of the female hero as an archetype in her own right.
Author: James Clear Publisher: Penguin ISBN: 0735211302 Category : Business & Economics Languages : en Pages : 321
Book Description
The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.
Author: Karin Heinrichs Publisher: Springer Science & Business Media ISBN: 9462092753 Category : Education Languages : en Pages : 651
Book Description
The Handbook of Moral Motivation offers a contemporary and comprehensive appraisal of the age-old question about motivation to do the good and to prevent the bad. From a research point of view, this question remains open even though we present here a rich collection of new ideas and data. Two sources helped the editors to frame the chapters: first they looked at an overwhelmingly fruitful research tradition on motivation in general (attribution theory, performance theory, self-determination theory, etc.) in relationship to morality. The second source refers to the tension between moral judgment (feelings, beliefs) and the real moral act in a twofold manner: (a) as a necessary duty, and, (b) as a social but not necessary bond. In addition, the handbook utilizes the latest research from a wide range of disciplinary perspectives, wishing to suggest by this that the answer to the posed question will likely not come from one discipline alone. Furthermore, our hope is that the implicit criticism that the narrowly constructed research approach of the recent past has contributed to closing off rather than opening up interdisciplinary lines of research becomes in this volume a strong counter discourse. The editors and authors of the handbook commend the research contained within in the hope that it will contribute to better understanding of humanity as an inherently moral species.
Author: Tracy R. Harmon
Author: Tracy R. Harmon
Author: 
Author: Suzanne M. Lodato
Author: Veronica Benet-Martinez
Author: Hélène Cherrier
Author: Ayalla Ruvio
Author: Frédéric Guay
Author: Lori M. Campbell
Author: James Clear
Author: Karin Heinrichs