Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 91
Book Description
Entry Barriers and Swedish Companies Market
Market Entry Strategy of Swedish Companies in the USA
Author: Entering the Swedish Market
Author: Sebastian MeyerPublisher: GRIN Verlag
ISBN: 3638770303
Category : Business & Economics
Languages : en
Pages : 45
Book Description
Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: International Marketing, 20 entries in the bibliography, language: English, abstract: As one of Europe's oldest and largest over-the-counter retailers Karstadt GmbH, subsidiary of Karstadt Quelle AG (Figure 1), operates exclusively in Germany. The present assignment puts forward the proposal that Karstadt GmbH should attempt to penetrate the Swedish market. Furthermore, a PEST analysis and a risk assessment as well as a market entry plan and a final conclusion will form different parts of this work
Foreign Market Entry Strategy
Author: Manucher Farhang HaeriPublisher:
ISBN:
Category :
Languages : en
Pages : 113
Book Description
Removing Barriers to SME Access to International Markets
Author: OECDPublisher: OECD Publishing
ISBN: 9264045864
Category :
Languages : en
Pages : 217
Book Description
This book sheds light on facilitating SME internationalisation and also presents a synthesis of the Conference discussions and the main outcome of the Conference: the "Athens Action Plan for Removing Barriers to SME Access to International Markets".
The World Bank Research Observer
Author: Publisher:
ISBN:
Category : Computer network resources
Languages : en
Pages : 300
Book Description
What are the Barriers to Sweden's Foreign Trade?
Author: Sverige. KommerskollegiumPublisher:
ISBN: 9789186575205
Category :
Languages : en
Pages : 90
Book Description
International Market Entry
Author: Heike KieferPublisher: Diplom.de
ISBN: 9783838688794
Category :
Languages : en
Pages : 78
Book Description
Inhaltsangabe: Abstract: Entering a new market pose always a new challenge for a company. This study presents a new international market entry model the X-model. Different theories concerning market environment, entry barriers and entry strategy help to develop this new model that takes into account all three components from an outside perspective of a specific industry. The model and its components are illustrated by using the entrance of a small and medium-sized Swedish fashion retailer as part of an industry into the Estonian market. This market went through considerably changes from a former Soviet country to a new European Union member state and offers new market potential for fashion retailers. It will be shown with the support of the X-model, that the entry barriers arising out of the market environment can be overcome by the right entry strategy and thus, the Swedish fashion retailer might profit from this approach. One of the most considerable trends in today's business environment appears to be the increase in the internationalisation of firms and markets. More and more firms realize that international expansions not only represent a chance to achieve further growth but may also become a necessity when the international competition gets intense even in the domestic market. Thus, even retailers are developing international and are no longer able to remain within the boundaries of their domestic market. By operating international, the retailers are provided with opportunities for concept development, for sourcing and for operational development. Moreover, international markets represent valuable growth opportunities and support the information gathering as a result of business experience. By deciding to go international, a company has to decide which entry strategy to use. Thus, it faces various market entry barriers that must be considered. For instance special standards, quality requirements and other regulations, as well as differences in legislation"
Strategy in Emerging Markets
Author: Anders PehrssonPublisher: Routledge
ISBN: 1134698259
Category : Business & Economics
Languages : en
Pages : 282
Book Description
Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets. This book focuses on strategy in emerging telecommunications markets in a liberalized Europe, particularly in the UK and Sweden. The book provides: * a literature review and applications of strategy concepts and key correlations * applications of a market establishment model and the strategic states model * a description of competition amongst telecom operators in the UK and Sweden * detailed case-studies of strategies of telecom operators in Europe * the identification of patterns and processes valid for emerging markets in general. Whilst the industry focus in the book is telecommunications, the framework and the models explored and developed provide guides to strategy formulation irrespective of the market under consideration. Strategy in Emerging Markets will make valuable reading for strategy researchers, students and for corporate strategists. It will be of particular interest to those wishing to plot recent developments in the telecommunications industry.
Strategies in Global Competition (RLE International Business)
Author: Neil HoodPublisher: Routledge
ISBN: 1135127859
Category : Business & Economics
Languages : en
Pages : 418
Book Description
The main thrust of Part 1 is to give some understanding of the concept of ‘global competition’. In doing so, the chapters rely heavily on industrial studies. Part 2 deals with two different aspects of this change viewed from two different perspectives. The one is economic and more macro: the other political and social and more micro, being concerned with the way in which companies have to utilize their various organisational units and integrate information on a fragmented environment into a strategic whole. Part 3 deals specifically with technology, as the particular segment of the environment which often has the largest impact on future strategies. In Part 4 the perspective of global competition is applied at industry, country and company levels and it is shown that this perspective adds new dimensions to old problems. The final parts address the problem of management in global competition.