Author: Bruce Barringer
Publisher: FT Press
ISBN: 0133038947
Category : Business & Economics
Languages : en
Pages : 758
Book Description
3 indispensable insider’s guides to entrepreneurship: powerful skills, insights, and confidence-builders you won’t find anywhere else! Three books bring together today’s most indispensable lessons for entrepreneurs: specific guidance you can use right now to beat the odds and launch a high-profit, high-growth business that lasts! The Truth About Starting a Business reveals 53 bite-size, easy-to-use techniques for choosing the right business, location, and entry strategy… planning, funding, hiring, and executing a successful launch… implementing effective financial management and marketing… doing all that, and still maintaining a healthy personal life! So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap gives you all the knowledge, tools, and hands-on advice you need to avoid 8 “killer mistakes” that cause most business failures. Unlike most books for entrepreneurs, this one focuses on the most crucial operational issues associated with consistent profitability – from product/service design to pricing, finding and keeping great employees to managing growth. Nothing theoretical here: this is fast-paced, 100% practical advice you can use right now. Finally, What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business helps you get past the myths that keep potential entrepreneurs from making the leap, and gain all the practical skills and confidence you need to succeed. This book’s packed with case studies of “ordinary” people building great businesses – and practical techniques you can use, too – every step of the way! From world-renowned leaders and experts, including Bruce Barringer, Edward D. Hess, Charles D. Goetz, and R. Duane Ireland
Entrepreneurship Lessons for Success (Collection)
Author: Bruce Barringer
Publisher: FT Press
ISBN: 0133038947
Category : Business & Economics
Languages : en
Pages : 758
Book Description
3 indispensable insider’s guides to entrepreneurship: powerful skills, insights, and confidence-builders you won’t find anywhere else! Three books bring together today’s most indispensable lessons for entrepreneurs: specific guidance you can use right now to beat the odds and launch a high-profit, high-growth business that lasts! The Truth About Starting a Business reveals 53 bite-size, easy-to-use techniques for choosing the right business, location, and entry strategy… planning, funding, hiring, and executing a successful launch… implementing effective financial management and marketing… doing all that, and still maintaining a healthy personal life! So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap gives you all the knowledge, tools, and hands-on advice you need to avoid 8 “killer mistakes” that cause most business failures. Unlike most books for entrepreneurs, this one focuses on the most crucial operational issues associated with consistent profitability – from product/service design to pricing, finding and keeping great employees to managing growth. Nothing theoretical here: this is fast-paced, 100% practical advice you can use right now. Finally, What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business helps you get past the myths that keep potential entrepreneurs from making the leap, and gain all the practical skills and confidence you need to succeed. This book’s packed with case studies of “ordinary” people building great businesses – and practical techniques you can use, too – every step of the way! From world-renowned leaders and experts, including Bruce Barringer, Edward D. Hess, Charles D. Goetz, and R. Duane Ireland
Publisher: FT Press
ISBN: 0133038947
Category : Business & Economics
Languages : en
Pages : 758
Book Description
3 indispensable insider’s guides to entrepreneurship: powerful skills, insights, and confidence-builders you won’t find anywhere else! Three books bring together today’s most indispensable lessons for entrepreneurs: specific guidance you can use right now to beat the odds and launch a high-profit, high-growth business that lasts! The Truth About Starting a Business reveals 53 bite-size, easy-to-use techniques for choosing the right business, location, and entry strategy… planning, funding, hiring, and executing a successful launch… implementing effective financial management and marketing… doing all that, and still maintaining a healthy personal life! So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap gives you all the knowledge, tools, and hands-on advice you need to avoid 8 “killer mistakes” that cause most business failures. Unlike most books for entrepreneurs, this one focuses on the most crucial operational issues associated with consistent profitability – from product/service design to pricing, finding and keeping great employees to managing growth. Nothing theoretical here: this is fast-paced, 100% practical advice you can use right now. Finally, What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business helps you get past the myths that keep potential entrepreneurs from making the leap, and gain all the practical skills and confidence you need to succeed. This book’s packed with case studies of “ordinary” people building great businesses – and practical techniques you can use, too – every step of the way! From world-renowned leaders and experts, including Bruce Barringer, Edward D. Hess, Charles D. Goetz, and R. Duane Ireland
Doing Business by the Good Book
Author: David L. Steward
Publisher: Hachette Books
ISBN: 1401342949
Category : Business & Economics
Languages : en
Pages : 223
Book Description
An indispensable volume that shows how to succeed in business by using the Bible and its lessons as a source of inspiration and guidance n 1990, David L. Steward founded his company, Worldwide Technology, Inc., on a shoestring budget and borrowed money, well aware of the high-risk nature of the venture he was undertaking. Despite the fact that he was a novice entrepreneur, he was certain he would succeed. Steward believed intensely that God wouldn't let him down. Doing Business by the Good Book shares the inspiring lessons culled straight from the Bible, that Steward used to build his privately held billion-dollar company into a global information technology enterprise.
Publisher: Hachette Books
ISBN: 1401342949
Category : Business & Economics
Languages : en
Pages : 223
Book Description
An indispensable volume that shows how to succeed in business by using the Bible and its lessons as a source of inspiration and guidance n 1990, David L. Steward founded his company, Worldwide Technology, Inc., on a shoestring budget and borrowed money, well aware of the high-risk nature of the venture he was undertaking. Despite the fact that he was a novice entrepreneur, he was certain he would succeed. Steward believed intensely that God wouldn't let him down. Doing Business by the Good Book shares the inspiring lessons culled straight from the Bible, that Steward used to build his privately held billion-dollar company into a global information technology enterprise.
Disciplined Entrepreneurship
Author: Bill Aulet
Publisher: John Wiley & Sons
ISBN: 1118692284
Category : Business & Economics
Languages : en
Pages : 288
Book Description
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/
Publisher: John Wiley & Sons
ISBN: 1118692284
Category : Business & Economics
Languages : en
Pages : 288
Book Description
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/
Starting Small and Making It Big
Author: Bill Cummings
Publisher: Bill Cummings
ISBN: 0999895117
Category : Biography & Autobiography
Languages : en
Pages : 417
Book Description
Publisher: Bill Cummings
ISBN: 0999895117
Category : Biography & Autobiography
Languages : en
Pages : 417
Book Description
The Entrepreneurs
Author: Kip Marlow
Publisher: Createspace Independent Publishing Platform
ISBN: 9781482023831
Category : Entrepreneurship
Languages : en
Pages : 0
Book Description
What does it really take to become a successful entrepreneur? Just ask those who have succeeded. 'The Entrepreneurs: Success and Sacrifice' is author Kip Marlow's inspiring new book that gathers the success stories of small business owners who have transformed small businesses into highly lucrative enterprises through vision, persistence, and plenty of sweat. Culled from Marlow's interviews on his popular radio show, "Entrepreneurs Club Radio," this highly motivational collection is an invaluable learning tool for anyone who wants to get ahead in their own business. There's Scott Marincik, the founder of Solv-All cleaning products and services, who went from maxed-out credit cards to revenues in excess of one hundred million dollars. Or John Allin, founder of Snow Management Group and Snow Dragon Snowmelters, who turned the accumulation of snow into a sizable slush fund. Equally impressive is Cathy Horton, founder of Nutek & Renegade Brands, who developed green products that outpaced the leading brands. You'll also find stirring accounts such as the rags-to-riches tale of Diana Richards, founder of Vacuum Systems International, who went from near homelessness to cleaning up by way of an invaluable service for vacuum maintenance. In The Entrepreneurs, each featured businessperson tells his or her own story about starting and growing their businesses, while sharing the lessons they learned, the strategies they employed, and the secrets of their success. The book also expands upon the art of being flexible and changing when the market changes. In aggregate, these candid profiles paint a vivid picture of the characteristics and habits of the visionary risk-takers who shrug off nay-sayers and embrace the unsure waters of forging new businesses. Now more than ever, start-up companies are the key to a robust American economy. By taking cues from individuals who have overcome lean times, lack of support, and uncharted territory, others who aspire to launch or expand a small business will have the information and inspiration they need to hit the ground running and stay the course until they have turned potential into profit. With clarity, focus, and determination, anyone with a concept and some conviction can join the ranks of the entrepreneurs. Take it from the shining examples celebrated in this indispensable business book: There's plenty of room at the top! "A retired entrepreneur and business radio show host offers thumbnail profiles of entrepreneurs in an engaging format that makes for light, quick reading. Here the business-owner wannabe will read about 22 self-made men and women who overcame all sorts of odds to build their own successful companies. For instance, Scott Marincek developed an environmentally safe cleaning liquid in his mother's kitchen, turning it into a $100 million business. Arline Kneen got interested in business in her early 40s and today, at 96, she continues to work as an independent travel consultant. Each of these stories is a little nugget of encouragement for those with a burning desire to strike out on their own. The tales are cautionary as well: Many of the individuals speak candidly about facing widespread skepticism and starting seriously underfunded businesses. The commonality, however, is the entrepreneurs' passion to pursue their dreams and do whatever it takes to succeed. Readers looking for a do-it-yourself game plan will not find it here; rather, they'll get a taste of the trials and tribulations of successful people who forged their paths in diverse industries. -Kirkus Indie Review
Publisher: Createspace Independent Publishing Platform
ISBN: 9781482023831
Category : Entrepreneurship
Languages : en
Pages : 0
Book Description
What does it really take to become a successful entrepreneur? Just ask those who have succeeded. 'The Entrepreneurs: Success and Sacrifice' is author Kip Marlow's inspiring new book that gathers the success stories of small business owners who have transformed small businesses into highly lucrative enterprises through vision, persistence, and plenty of sweat. Culled from Marlow's interviews on his popular radio show, "Entrepreneurs Club Radio," this highly motivational collection is an invaluable learning tool for anyone who wants to get ahead in their own business. There's Scott Marincik, the founder of Solv-All cleaning products and services, who went from maxed-out credit cards to revenues in excess of one hundred million dollars. Or John Allin, founder of Snow Management Group and Snow Dragon Snowmelters, who turned the accumulation of snow into a sizable slush fund. Equally impressive is Cathy Horton, founder of Nutek & Renegade Brands, who developed green products that outpaced the leading brands. You'll also find stirring accounts such as the rags-to-riches tale of Diana Richards, founder of Vacuum Systems International, who went from near homelessness to cleaning up by way of an invaluable service for vacuum maintenance. In The Entrepreneurs, each featured businessperson tells his or her own story about starting and growing their businesses, while sharing the lessons they learned, the strategies they employed, and the secrets of their success. The book also expands upon the art of being flexible and changing when the market changes. In aggregate, these candid profiles paint a vivid picture of the characteristics and habits of the visionary risk-takers who shrug off nay-sayers and embrace the unsure waters of forging new businesses. Now more than ever, start-up companies are the key to a robust American economy. By taking cues from individuals who have overcome lean times, lack of support, and uncharted territory, others who aspire to launch or expand a small business will have the information and inspiration they need to hit the ground running and stay the course until they have turned potential into profit. With clarity, focus, and determination, anyone with a concept and some conviction can join the ranks of the entrepreneurs. Take it from the shining examples celebrated in this indispensable business book: There's plenty of room at the top! "A retired entrepreneur and business radio show host offers thumbnail profiles of entrepreneurs in an engaging format that makes for light, quick reading. Here the business-owner wannabe will read about 22 self-made men and women who overcame all sorts of odds to build their own successful companies. For instance, Scott Marincek developed an environmentally safe cleaning liquid in his mother's kitchen, turning it into a $100 million business. Arline Kneen got interested in business in her early 40s and today, at 96, she continues to work as an independent travel consultant. Each of these stories is a little nugget of encouragement for those with a burning desire to strike out on their own. The tales are cautionary as well: Many of the individuals speak candidly about facing widespread skepticism and starting seriously underfunded businesses. The commonality, however, is the entrepreneurs' passion to pursue their dreams and do whatever it takes to succeed. Readers looking for a do-it-yourself game plan will not find it here; rather, they'll get a taste of the trials and tribulations of successful people who forged their paths in diverse industries. -Kirkus Indie Review
Managing Start-ups for Success
Author: Rajat Kanti Baisya
Publisher: Taylor & Francis
ISBN: 100039672X
Category : Business & Economics
Languages : en
Pages : 275
Book Description
World economics and the industrial environment has recently created a fertile ground for the creation of new enterprises and start-ups. This book skilfully identifies the challenges of building a new business venture from an idea to a marketable product. It highlights • Robust methods for keeping up with innovation; • Designing new ways to grow, improve and market your product; and • Managing the changes in the business environment, market dynamics and other uncertainties. The volume is rich with examples and case studies of many small and large businesses. It further reflects on the business and entrepreneurship ecosystem, the challenges and opportunities in India, entrepreneurship and women, e-commerce, the new generation of entrepreneurs, and exit strategies for entrepreneurs. An essential guide for entrepreneurs and professionals working in business management and marketing communications, as well as scholars of business administration and financial sciences, this book by an industry expert offers many new and practiced approaches, examples and lessons for innovative thinking and breaking new ground in business.
Publisher: Taylor & Francis
ISBN: 100039672X
Category : Business & Economics
Languages : en
Pages : 275
Book Description
World economics and the industrial environment has recently created a fertile ground for the creation of new enterprises and start-ups. This book skilfully identifies the challenges of building a new business venture from an idea to a marketable product. It highlights • Robust methods for keeping up with innovation; • Designing new ways to grow, improve and market your product; and • Managing the changes in the business environment, market dynamics and other uncertainties. The volume is rich with examples and case studies of many small and large businesses. It further reflects on the business and entrepreneurship ecosystem, the challenges and opportunities in India, entrepreneurship and women, e-commerce, the new generation of entrepreneurs, and exit strategies for entrepreneurs. An essential guide for entrepreneurs and professionals working in business management and marketing communications, as well as scholars of business administration and financial sciences, this book by an industry expert offers many new and practiced approaches, examples and lessons for innovative thinking and breaking new ground in business.
The Entrepreneurial Artist
Author: Aaron P. Dworkin
Publisher: Rowman & Littlefield
ISBN: 153812954X
Category : Performing Arts
Languages : en
Pages : 185
Book Description
In The Entrepreneurial Artist: Lessons from Highly Successful Creatives, Aaron Dworkin offers an engaging, practical guide to achieving artistic fulfillment, both personally and professionally. Based on the accomplishments of Shakespeare, Mozart, and several contemporary creatives, these lessons will help you realize your goals—no matter your medium. Among those Dworkin personally interviewed for this book are Emmy-winning actor Jeff Daniels, Tony-award winning choreographer Bill T. Jones, Grammy award-winning musician Wynton Marsalis, and Pulitzer Prize winner Lin-Manuel Miranda, among others. The stories of these twelve remarkable individuals come alive with lessons of love, loss, despair, sacrifice, perseverance, and triumph. Some of the artist-entrepreneur takeaways explored in this book include: Build partnerships—with peers, patrons, and sponsors Embrace diversity Expand your focus Allow your work to mature Whether one is an aspiring student artist in search of practical tools to build a sustainable career, or a veteran seeking reinvention, The Entrepreneurial Artist offers insights—well-tested, unusual, or innovative—that are meaningful for every kind of creative.
Publisher: Rowman & Littlefield
ISBN: 153812954X
Category : Performing Arts
Languages : en
Pages : 185
Book Description
In The Entrepreneurial Artist: Lessons from Highly Successful Creatives, Aaron Dworkin offers an engaging, practical guide to achieving artistic fulfillment, both personally and professionally. Based on the accomplishments of Shakespeare, Mozart, and several contemporary creatives, these lessons will help you realize your goals—no matter your medium. Among those Dworkin personally interviewed for this book are Emmy-winning actor Jeff Daniels, Tony-award winning choreographer Bill T. Jones, Grammy award-winning musician Wynton Marsalis, and Pulitzer Prize winner Lin-Manuel Miranda, among others. The stories of these twelve remarkable individuals come alive with lessons of love, loss, despair, sacrifice, perseverance, and triumph. Some of the artist-entrepreneur takeaways explored in this book include: Build partnerships—with peers, patrons, and sponsors Embrace diversity Expand your focus Allow your work to mature Whether one is an aspiring student artist in search of practical tools to build a sustainable career, or a veteran seeking reinvention, The Entrepreneurial Artist offers insights—well-tested, unusual, or innovative—that are meaningful for every kind of creative.
Elon Musk
Author: Andrew Knight
Publisher:
ISBN: 9781925989489
Category : Biography & Autobiography
Languages : en
Pages : 110
Book Description
ELON MUSK Elon Musk has been busy improving humanity's chance of long term survival for nearly 20 years. After helping to form PayPal, Musk went on to form a company whose work has since replaced the space shuttle when it comes to NASA flights to the space station and is behind the recent expansion in the number of electric cars on the road as well. In addition to being a compelling story of triumphing against adversity, 'Elon Musk: Best Lessons for Life, Business, Success and Entrepreneurship!' has plenty to teach when it comes to learning the lessons that Musk has taken to heart to achieve his success. Musk is a symbol of the American dream, despite not being American, he is truly self-made, working his way through college and starting his first business in time to take advantage of the burgeoning internet scene to become a millionaire before the age of 30. Unlike many people who might think that was enough, Musk instead put his money into another startup which quintupled his net worth when his company was purchased by eBay. From there he went on to become the CEO of two companies which are each worth $1 billion. Do yourself a favor, learn from what Musk has done, and read this book today. Here Is What You'll Learn About... Who Is Elon Musk What Makes Elon So Successful Elon's Biggest Successes Elon's Biggest Failures What Elon Has Planned For The Future Lessons You Can Learn From Elon Musk How To Replicate Elon's Success Much, Much More!
Publisher:
ISBN: 9781925989489
Category : Biography & Autobiography
Languages : en
Pages : 110
Book Description
ELON MUSK Elon Musk has been busy improving humanity's chance of long term survival for nearly 20 years. After helping to form PayPal, Musk went on to form a company whose work has since replaced the space shuttle when it comes to NASA flights to the space station and is behind the recent expansion in the number of electric cars on the road as well. In addition to being a compelling story of triumphing against adversity, 'Elon Musk: Best Lessons for Life, Business, Success and Entrepreneurship!' has plenty to teach when it comes to learning the lessons that Musk has taken to heart to achieve his success. Musk is a symbol of the American dream, despite not being American, he is truly self-made, working his way through college and starting his first business in time to take advantage of the burgeoning internet scene to become a millionaire before the age of 30. Unlike many people who might think that was enough, Musk instead put his money into another startup which quintupled his net worth when his company was purchased by eBay. From there he went on to become the CEO of two companies which are each worth $1 billion. Do yourself a favor, learn from what Musk has done, and read this book today. Here Is What You'll Learn About... Who Is Elon Musk What Makes Elon So Successful Elon's Biggest Successes Elon's Biggest Failures What Elon Has Planned For The Future Lessons You Can Learn From Elon Musk How To Replicate Elon's Success Much, Much More!
Start Your Own eLearning or Training Business
Author: The Staff of Entrepreneur Media
Publisher: Entrepreneur Press
ISBN: 1613083181
Category : Business & Economics
Languages : en
Pages : 202
Book Description
Distance learning for both the education and industry is steadily growing, creating a demand for eager entrepreneurs. Teaching methods and tools now in popular use for virtual training are covered: videos; eBooks; interactive software types; college sponsored staff training for college instructors; hardware, camera, video, sound equipment; online group forums; online events; choosing the right presentation style and linking to appropriate social media sites; and networking presentations. A range of industry examples will be given for accreditation, certifications, and credit; adding training onto an existing business as side income; how to sell media/training tools; how much to charge clients; start up costs; software types used; the legal obligations around taxes, business registration, working from home, and content confidentiality; and growth planning and writing a business plan. Relevant and fun call-outs, tip boxes, industry stats, an index, and a rich appendix and glossary is provided. An appendix offers resources in continued learning and rounded training for trainers; industry organizations and trade groups; books and eBooks; videos; software; websites; successful online trainers and online education institutions; consultants; and certification organizations.
Publisher: Entrepreneur Press
ISBN: 1613083181
Category : Business & Economics
Languages : en
Pages : 202
Book Description
Distance learning for both the education and industry is steadily growing, creating a demand for eager entrepreneurs. Teaching methods and tools now in popular use for virtual training are covered: videos; eBooks; interactive software types; college sponsored staff training for college instructors; hardware, camera, video, sound equipment; online group forums; online events; choosing the right presentation style and linking to appropriate social media sites; and networking presentations. A range of industry examples will be given for accreditation, certifications, and credit; adding training onto an existing business as side income; how to sell media/training tools; how much to charge clients; start up costs; software types used; the legal obligations around taxes, business registration, working from home, and content confidentiality; and growth planning and writing a business plan. Relevant and fun call-outs, tip boxes, industry stats, an index, and a rich appendix and glossary is provided. An appendix offers resources in continued learning and rounded training for trainers; industry organizations and trade groups; books and eBooks; videos; software; websites; successful online trainers and online education institutions; consultants; and certification organizations.
The Lean Startup
Author: Eric Ries
Publisher: Crown Currency
ISBN: 0307887898
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Publisher: Crown Currency
ISBN: 0307887898
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.