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Author: Serge Panczuk Publisher: Editions Eyrolles ISBN: 2212130503 Category : Business & Economics Languages : fr Pages : 254
Book Description
Après avoir été cantonnée à des tâches administratives ou de support, la fonction RH est désormais un véritable business partner. Elle ne doit plus seulement attirer, fidéliser et développer ses talents mais également vendre et se vendre. Cet ouvrag
Author: Serge Panczuk Publisher: Editions Eyrolles ISBN: 2212130503 Category : Business & Economics Languages : fr Pages : 254
Book Description
Après avoir été cantonnée à des tâches administratives ou de support, la fonction RH est désormais un véritable business partner. Elle ne doit plus seulement attirer, fidéliser et développer ses talents mais également vendre et se vendre. Cet ouvrag
Author: Clotilde Coron Publisher: John Wiley & Sons ISBN: 1119721741 Category : Business & Economics Languages : en Pages : 198
Book Description
Since the late 20th Century, Human Resources (HR) has had a legal obligation to produce reports for management in most firms. However, these have long been considered restrictive and are seldom used to improve decision-making. More recently, the emergence of analytics, Big Data and algorithms has enabled a reconfiguration of the uses of quantification in HR. Accompanied by empirical examples, this book presents and defines the different tools and uses of quantification in HR. It studies the effect of these tools on decision-making and ? without subscribing to the myth of objective and rational quantification ? presents the contributions and limits of the use of data in HR, and analyzes the potential risks of excessive quantification. It also discusses the appropriation of these tools by the various players in a company and examines their effects on the position of HR.
Author: Shaun Tyson Publisher: Routledge ISBN: 1136155074 Category : Business & Economics Languages : en Pages : 510
Book Description
The field of human resource management changes rapidly. Following the recession, new approaches are needed to succeed in a highly competitive global market place, and HR managers now draw on disciplines such as business strategy, marketing, information systems and corporate social responsibility to meet the need for functional interdependence. Essentials of Human Resource Management, 6th Edition uniquely provides a strategic explanation of how established human resource policies can be adapted to meet new challenges. In addition to a thorough exposition of the main policy areas, this comprehensive text offers an introduction to organizational behaviour studies, incorporates relevant aspects of employee relations, and presents an overview of employment law. This new edition shows how HR managers can: Meet the challenges of international competitiveness through organizational agility. Develop policies in talent management, total rewards and employee engagement. Utilize new technology to improve the efficiency and effectiveness of HRM Balance business demands with corporate social responsibility Written in an accessible manner, Essentials of Human Resource Management acts as an introduction to the subject for undergraduate students on HRM courses, as well as for postgraduate students on MBA programmes, and it will also be a valuable reference source for line managers. A companion website supports this text with further materials.
Author: F. Bournois Publisher: Springer ISBN: 0230305334 Category : Business & Economics Languages : en Pages : 725
Book Description
Questions of company governance have been examined over the years, but this has generally been in areas concerning shareholders. Meanwhile the management team and board of directors remain comparatively unexplored. This book has been written to provide a way into this relatively unknown world of executive committees.
Author: Geeta Rana Publisher: CRC Press ISBN: 1000362183 Category : Technology & Engineering Languages : en Pages : 223
Book Description
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.
Author: Michael J. Baker Publisher: Routledge ISBN: 1134506120 Category : Business & Economics Languages : en Pages : 907
Book Description
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Author: Martial Pasquier Publisher: Routledge ISBN: 1136504591 Category : Business & Economics Languages : en Pages : 273
Book Description
The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
Author: James L. Perry Publisher: Oxford University Press, USA ISBN: 0199234035 Category : Business & Economics Languages : en Pages : 346
Book Description
Are public servants self-interested, or motivated by a sense of duty and commitment far above what we would expect given their often modest compensation and frequent public criticism? This book looks at research on this and related questions in assessing the current state of our scientific knowledge.
Author: Patrick Gibert Publisher: John Wiley & Sons ISBN: 1119551005 Category : Business & Economics Languages : en Pages : 172
Book Description
In today’s business environment, as organizations constantly seek to growth and develop through the optimization of their innovative and creative potential, understanding the critical issues and management practices in R & D is essential. This book provides a critical revaluation of the state of the art issues and concepts in R&D management. The views expressed are those of leading French researchers and professionals in this field, fed by empirical studies in national and international firms.
Author: Andriy Burkov Publisher: ISBN: 9781999579500 Category : Machine learning Languages : en Pages : 141
Book Description
Provides a practical guide to get started and execute on machine learning within a few days without necessarily knowing much about machine learning.The first five chapters are enough to get you started and the next few chapters provide you a good feel of more advanced topics to pursue.
Author: Serge Panczuk
Author: Serge Panczuk
Author: Clotilde Coron
Author: Shaun Tyson
Author: F. Bournois
Author: Geeta Rana
Author: Michael J. Baker
Author: Martial Pasquier
Author: James L. Perry
Author: Patrick Gibert
Author: Andriy Burkov