Author: Matilda Moyo Publisher: LAP Lambert Academic Publishing ISBN: 9783838302843 Category : Languages : en Pages : 128
Book Description
Social marketing has become a viable option for managing problems like substance abuse in the first world. Africa faces major challenges, including HIV/AIDS and poverty, all of which require behavior and policy change through a social marketing approach. Despite the establishment of numerous non-governmental organizations (NGO), tackling diverse social issues, their impact on behaviour or policy change remains minimal. While social marketing could help address some of Africa s current challenges, its impact is diluted by limited academic literature that is relevant to its application within the continent s context. Social marketing presents a dynamic new solution to old challenges for Africa, as reflected in this book. Drawing lessons from Zimbabwe through a case study, the book illustrates how Public Service International (PSI) s social marketing strategies contributed towards reducing the country s HIV prevalence. It explains how these concepts can be applied to diverse social issues. The analysis could help agents of change to effectively transform lives positively. It should be useful to professionals, the public sector and academics involved in behavior and policy change.
Author: Nancy R. Lee Publisher: SAGE Publications ISBN: 154435150X Category : Business & Economics Languages : en Pages : 625
Book Description
Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1668462885 Category : Computers Languages : en Pages : 2012
Book Description
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Francis Mukosa Publisher: GRIN Verlag ISBN: 3346740692 Category : Business & Economics Languages : en Pages : 250
Book Description
Doctoral Thesis / Dissertation from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Pass, , course: Marketing, language: English, abstract: HEIs in Zambia have adopted the use of social media in advertising, online learning and also for administrative purposes. Social media has developed in the recent years to a level where it presents itself as the biggest virtual market with the potential to increase geographic markets and revenue for organizations. While cases of HEIs that have used social media marketing for purposes of marketing exist in other places, there is no significant research in the Zambian environment that shows empirical evidence that the use of social media marketing can impact marketing performance in HEIs. The purpose of this study is to investigate the effectiveness of social media marketing on marketing performance in HEIs and the findings are meant to build a model for social media marketing for HEIs in Zambia in (see figure 5.2 in Chapter 5). Data in this research was collected from twelve HEIs using both qualitative and quantitative research methods, since this research is a mixed research with both deductive and inductive arguments. The data collection techniques included a semi structured interview for qualitative data and a semi structured questionnaire for the quantitative data. Data analysis was carried out using different techniques in SPSS for the quantitative data and content analysis using Google analytics for the qualitative data. The implications of the findings in chapter four mean that HEIs in Zambia must begin to use social media not only for administrative or advertising purposes but they must use it effectively as a tool to increase their market share and increase their revenue. The findings and data analysis in this research indicated that social media is effective in marketing HEIs in Zambia, however these institutions must adopt the suggested model in Figure 5.2 in Chapter 5 if they are to enhance social media performance for marketing
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1799881059 Category : Language Arts & Disciplines Languages : en Pages : 1096
Book Description
Faced with increased budget cuts, libraries must continue to advance their services through new technologies and practices in order to keep pace with the rapid changes society is currently facing. The once traditional in-person services offered can no longer be the only option, and to keep themselves afloat, libraries must offer more in terms of digital services. The convenience of offering mobile and digital services brings a new wave of accessibility to libraries and a new question on just how much libraries will need to change to meet the newfound needs of its patrons. Beyond offering these digital services, libraries are incorporating other types of technology in multifaceted ways such as utilizing artificial intelligence practices, social media, and big data management. Moreover, libraries are increasingly looking for ways to partner and collaborate with the community, faculty, students, and other libraries in order to keep abreast of the best practices and needs of their users. The Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries explores emerging strategies and technologies that are redefining the role of the library within communities and academia. This reference book covers extensive ground on all the ways libraries have shifted to manage their resources, digitalize their services, and market themselves within the new technological revolution. These continued shifts for libraries come with benefits, challenges, and future projections that are critical for discussion as libraries continue to strive to remain updated and relevant in times of change. This book is ideal for librarians, archivists, collection managers, IT specialists, electronic resource librarians, practitioners, stakeholders, researchers, academicians, and students who are interested in the current state of libraries and how they are transforming to fit modern needs.
Author: Brighton Nyagadza Publisher: CABI ISBN: 1800623682 Category : Business & Economics Languages : en Pages : 277
Book Description
Through the lens of African emerging economies, this text examines empirical studies and the related practices of agritourism. By looking at tourism innovation, entrepreneurship ethics and responsibility of public and private organizational stakeholders, the text promotes an understanding of how radical novel sustainable agritourism might be implemented to help society's living become more sustainable with low usage of material resources, low energy and environmental cost. The book will be of interest to academics and postgraduate students interested in the challenges of sustainable agritourism and African emerging economies.
Author: Makura Tichafa Publisher: ISBN: Category : Languages : en Pages : 7
Book Description
The study sought to investigate the impact of social media marketing on sales revenue at NetOne Plc. Ltd., Zimbabwe. The company is facing decrease in market share as evidenced in the decline in sales revenue which has seen it dropping to third in the industry. The purpose of the research was to find out if social media marketing can be adopted as a solution to the problem stated. The research design used in the study was a descriptive design and quantitative methods of data analysis were employed. In this research 80 employees of NetOne were interviewed. The researchers carried out the study on all NetOne shops in Harare and questionnaires which included both closed and open ended questions were used to collect data from the respondents during the study. Statistical tables and bar charts were used in data analysis and presentation. The research found out that a social media marketing campaign has a potential of increasing sales revenue by 70.09% among other marketing communication methods that can be employed by the company. Therefore it can be concluded that social media marketing has a potential to turn around the fortunes of a company but however firms need to be very cautious when carrying out a social media marketing campaign also as it has the potential to harm the organization as well. Firms need to integrate social media marketing with other traditional marketing techniques so as to achieve the maximum results.
Author: Jeff French Publisher: Oxford University Press ISBN: 0191027480 Category : Medical Languages : en Pages : 273
Book Description
The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as marketing on a budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies. A practical 'how to' guide; Social Marketing and Public Health empowers citizens by understanding their needs and working together to create healthy communities. It sets out a compelling case for a more citizen, patient, or client-focused approach to promoting health and preventing disease, which is the core of good social marketing practice. Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.
Author: Matilda Moyo
Author: Matilda Moyo
Author: Nancy R. Lee
Author: Management Association, Information Resources
Author: Francis Mukosa
Author: Management Association, Information Resources
Author: Brighton Nyagadza
Author: United States. Agency for International Development
Author: Makura Tichafa
Author: Jeff French