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Author: Bettina Dresemann Publisher: Waxmann Verlag ISBN: 3830998295 Category : Language Arts & Disciplines Languages : en Pages : 207
Book Description
This dissertation contributes to the study of English as a lingua franca in business negotiations focussing, among other aspects, on the pragmatic functions of conditionals. What sets English as a lingua franca apart from other forms of usage? Is there a regularity to the use of conditionals? What functions do different forms of conditionals have in lingua franca English business negotiation? The author uses business encounters recorded at an international music trade fair as her data and shows that non-standard as well as standard conditionals are used in different phases of business negotiations to indicate different degrees of commitment. Bettina Dresemann is a teacher of English and Spanish and has worked as a lecturer for English and Applied Linguistics at the Universities of Münster, Erfurt and Bochum. She is a passionate linguist and traveller, taught German as a Second Language in Germany and the USA and is currently living in Brazil. The current book is the published version of her PhD dissertation in Applied Linguistics (Sprachlehrforschung) presented at the University of Münster.
Author: Bettina Dresemann Publisher: Waxmann Verlag ISBN: 3830998295 Category : Language Arts & Disciplines Languages : en Pages : 207
Book Description
This dissertation contributes to the study of English as a lingua franca in business negotiations focussing, among other aspects, on the pragmatic functions of conditionals. What sets English as a lingua franca apart from other forms of usage? Is there a regularity to the use of conditionals? What functions do different forms of conditionals have in lingua franca English business negotiation? The author uses business encounters recorded at an international music trade fair as her data and shows that non-standard as well as standard conditionals are used in different phases of business negotiations to indicate different degrees of commitment. Bettina Dresemann is a teacher of English and Spanish and has worked as a lecturer for English and Applied Linguistics at the Universities of Münster, Erfurt and Bochum. She is a passionate linguist and traveller, taught German as a Second Language in Germany and the USA and is currently living in Brazil. The current book is the published version of her PhD dissertation in Applied Linguistics (Sprachlehrforschung) presented at the University of Münster.
Author: Milene Mendes de Oliveira Publisher: Walter de Gruyter GmbH & Co KG ISBN: 311063046X Category : Language Arts & Disciplines Languages : en Pages : 227
Book Description
Some of the most frequent questions surrounding business negotiations address not only the nature of such negotiations, but also how they should be conducted. The answers given by business people from different cultural backgrounds to these questions are likely to differ from the standard answers found in business manuals. In her book, Milene Mendes de Oliveira investigates how Brazilian and German business people conceptualize and act out business negotiations using English as a Lingua Franca. The frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse offer the theoretical and methodological grounding for the analysis of interviews with high-ranking Brazilian and German business people. Moreover, a side study on e-mail exchanges between Brazilian and German employees of a healthcare company serves as a test case for the results arising from the interviews, and helps understand other facets of authentic intercultural business communication. Offering new insights on English as a Lingua Franca in international business contexts, Business Negotiations in ELF from a Cultural Linguistic Perspective simultaneously provides a detailed cultural-conceptual account of business negotiations from the viewpoint of Brazilian and German business people and a secondary analysis of their pragmatic aspects.
Author: William W. Baber Publisher: Routledge ISBN: 1000045722 Category : Business & Economics Languages : en Pages : 235
Book Description
Known for its accessible approach and concrete real-life examples, the second edition of Practical Business Negotiation continues to equip users with the necessary, practical knowledge and tools to negotiate well in business. The book guides users through the negotiation process, on getting started, the sequence of actions, expectations when negotiating, applicable language, interacting with different cultures, and completing a negotiation. Each section of the book contains one or two key takeaways about planning, structuring, verbalizing, or understanding negotiation. Updated with solid case studies, the new edition also tackles cross-cultural communication and communication in the digital world. Users, especially non-native English speakers, will be able to hone their business negotiation skill by reading, discussing, and doing to become apt negotiators. The new edition comes with eResources, which are available at https://www.routledge.com/Practical-Business-Negotiation-2nd-Edition/Baber-Fletcher-Chen/p/book/9780367421731.
Author: Prue Holmes Publisher: Multilingual Matters ISBN: 1783095113 Category : Foreign Language Study Languages : en Pages : 208
Book Description
This book investigates the cultural and intercultural aspects of English as a Lingua Franca (ELF). Authors discuss how ‘culture’ and the ‘intercultural’ can be understood, theorised and operationalised in ELF, and how the concepts can be integrated into formats of ELF-oriented learning and teaching. The various cultural connotations are also discussed (ideological, political, religious and historical) and whether it is possible to use and/or teach a lingua franca as if it were culturally neutral. The chapters consider the communication and pedagogical implications of the cultural and intercultural dimensions of ELF and offer suggestions for new directions in ELF research, pedagogy and curriculum development.
Author: Xiangling LI Publisher: BRILL ISBN: 9004484698 Category : Language Arts & Disciplines Languages : en Pages : 216
Book Description
The Chinese are known as an inscrutable people in the West. With the rapid globalisation of world business, China, with its booming economy and as one of the world's largest emerging markets, is attracting increasing numbers of international traders and investors. Various sources have shown that language and culture are, among other factors, two of the major obstacles to successful business collaborations between the Chinese and Westerners. This dissertation aims to help remove these obstacles by offering some insights into the intricate mechanisms of business negotiation between the Chinese and the Dutch. While most of the research concerning Chinese-Western communication has used everyday conversation as the subject of study, this research chooses negotiation, the core of international business, as its subject. Micro-level qualitative discourse analyses are used as the main research method in addition to ethnographic methods such as the questionnaire survey and interview. The main data used are simulated as well as real-life video-taped Chinese-Dutch business negotiations. Questionnaire survey and interview data from real-life Chinese and Dutch negotiators are used as support data. The phenomena recurrently cropping up across the negotiations are examined at a turn-to-turn level to pinpoint places where problems arise that prevent the negotiators from reaching mutual understandings and fulfilling negotiation goals. The deep-rooted cultural concepts underlying the linguistic phenomena prove to be the main trouble sources. The results of this research are relevant for both the academic and business world.
Author: Gerlinde Mautner Publisher: Walter de Gruyter GmbH & Co KG ISBN: 1614514860 Category : Language Arts & Disciplines Languages : en Pages : 711
Book Description
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Author: Tsedal Neeley Publisher: Princeton University Press ISBN: 0691196125 Category : Business & Economics Languages : en Pages : 200
Book Description
"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
Author: Marie-Luise Pitzl Publisher: Walter de Gruyter GmbH & Co KG ISBN: 1501502999 Category : Language Arts & Disciplines Languages : en Pages : 316
Book Description
This edited volume addresses perspectives and prospects of English as a lingua franca (ELF) in connection with other areas of linguistics. It is the first volume that brings together ELF scholars and experts from a wide range of areas in linguistics (such as corpus linguistics, sociolinguistics, historical linguistics, language pedagogy, language policy, intercultural communication) in order to explore how ELF relates to these fields.
Author: Patricia Friedrich Publisher: Continuum ISBN: 9780826493736 Category : Language Arts & Disciplines Languages : en Pages : 144
Book Description
The end of the twentieth- and beginning of the twenty-first centuries have witnessed a large scale increase in demands for international peace keeping mechanisms. Because of a complex history of spread and power, English has become the de facto lingua franca of international communication and negotiation, and the inevitable accompaniment to this is the growth in hostility against the perceived imperialism of the English language. This book argues that the growth of English(es) as a lingua franca has the potential to foster closer bonds between communities, countries and continents. Using the background methodology of Peace Studies, Patricia Friedrich applies political theory to linguistic evidence, to show how English can be instrumental both in the restoration of peace and in the building of social justice. In this analysis, the language classroom emerges as a central site in conflict prevention. A fascinating, innovative study of the place of the English language in the modern world, this book will be of interest to academics researching applied linguistics or world Englishes.
Author: Bettina Dresemann
Author: Bettina Dresemann
Author: Milene Mendes de Oliveira
Author: Konrad Ehlich
Author: William W. Baber
Author: Prue Holmes
Author: Xiangling LI
Author: Gerlinde Mautner
Author: Tsedal Neeley
Author: Marie-Luise Pitzl
Author: Patricia Friedrich